Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

The State of Brands on Facebook [infographic]

Mindjumpers

Tweet Mashable has compiled a nice infographic as part of their Facebook Marketing blog series. It gives you a nice overview of how Facebook has developed as a marketing platform over the years. brands. – The average age of a brand Liker is 31.

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Facebook vs. Twitter [infographic]

Mindjumpers

Tweet Digital Surgeons has been comparing the two most popular social networks: Facebook and Twitter. See who the users are and what their behavior is – how often do they login, how many users follow a brand and how often do they update their status.

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Technorati. Technorati. Facebook Lexicon.

The Blogosphere is Thriving

Mindjumpers

It is both a way to express one’s personal interests and also widely used by companies as a way to tell personal and relevant stories related to the company and giving the brand a face. According to Technorati , people spend more and more time and resources on maintaining blogs.

Succesful Facebook Campaign by Corona Light

Mindjumpers

Tweet The light beer version of Corona has its own Facebook page and aims to become the most liked light beer on Facebook. To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. Urban Outfitters Likes Facebook.

How Disney Reached 100 Million Page Likes on Facebook

Mindjumpers

Tweet Last weekend, Disney hit the huge amount of 100 million likes across its more than 200 official brands, properties and character pages. The company has been around for 109 years and is loved by people all over the world – no doubt the company is “liked” on Facebook too.

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

People often brand themselves as an expert in a field or an authority on a topic, but are careless with the way they present themselves, calling into question their expertise, and injecting doubt into the minds of potential customers. where I speak and share all things branding??

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Personal Brand Organization Tips

Buzz Marketing for Technology

Ok so you are comfortable with getting your personal brand out there on the web. Here are a few tips for keeping your personal brand clean, organized and synchronized. Organized Listening is really the easy part, organizing your brand and more complicated.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook SEO.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. Branding & Engagement, pt.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

While Facebook is introducing new developments, they are losing sight of the old issues that are mostly “broken&# or that have not yet been addressed. Dear Facebook, I’ve been your buddy since you were open to a handful of select universities and were called thefacebook.com.

Are Twitter Followers Better Than Facebook Fans?

Idaconcpts

Online marketers are always experimenting on how to deliver the most effective messages across Twitter and Facebook. They are seeking to understand what causes their opt-in recipients to connect better with their brands. will be more likely to recommend a brand.

Social Media and Your Ever-Expanding Brand

Socialized

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? The 1922 Merriam-Webster dictionary defines brand as: 1 : an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark. If your last flight on jetBlue was really pleasant, you have good brand associations with the airline.

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Facebook Removal of Fanpages. Community Pages.

Laurel Papworth

While I trawled manually through around 10,000 Facebook fanpages to finish off the list (still not finished) of Australia’s Top Facebook Pages , I kept coming across this sort of complaint – “I’m trying to get a message to you guys – they’ve shut us down!&#

Facebook Page – get your own Facebook URL name

Laurel Papworth

How to swap your hideous [link] for [link] – your own Facebook address! I’ve already set my personal account to be facebook.com/LaurelPapworth – this is how you do Business Pages, Fan Page, Brand Pages or whatever they are called now. Facebook Removal of Fanpages.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group.

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience.

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Dear Facebook Friends, You're Doing it Wrong

Techipedia: Tamar Weinberg

Facebook, originally known as thefacebook.com, was a service that connected college students to their classmates and to friends in other universities. If you do so on Facebook, your account will likely be terminated especially if Facebook receives reports of misrepresentation.

Monetizing Facebook: Dollar Value of Facebook Fan

Laurel Papworth

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Sorry Brand Page. and we don’t Fan brands anymore, we like, Like them. Facebook Fan Valuation Is Just the Tip of the Iceberg. What’s the value of a Facebook Fan?

Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Have you ever wondered what people are REALLY saying about your brand ? Imagine being able to look through the different twitter feeds and finding out what good (or bad) is being said about your brand. MutualMind helps you to find out what fans on Facebook are saying about your brand.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). SEO for Facebook Pages Your Page is visible to search engines!

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#. Share this on Facebook.

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100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

100 Personal Branding Tactics Using Social Media. Branding one’s self in an online environment built on entropy and go-baby-go is difficult at best, and impossible if you forget to take your happy pills. Build ego searches using Technorati and Google Blogsearch. But most people who want to develop a personal brand do. It’s a good idea to build an account on some of these sites to further extend your personal branding. Build RSS outposts on Facebook.

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Why your AdWords Landing Pages Should Match your Brand

Idaconcpts

Your overall landing page design should include at least a version of your general branding – if your site and brand is in navy blue then include this as part of your landing pages. Share this on Facebook. Share this on Technorati.

Luxury Car Brands Not Taking Full Advantage of Social Media

Bill Hartzer

MH Group Communications and Forum Strategies & Communications have released a new study called “Luxury Auto Brands and their Presence in Social Media&# that is a comprehensive analysis of luxury auto brands and their presence within social networks. Share this on Technorati.

Want to Friend Me on Facebook? Please Use My Public Page or.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Personal , Social Media > Want to Friend Me on Facebook? Please Use My Public Page or LinkedIn Instead Want to Friend Me on Facebook? If You Insist Upon Using Facebook Let’s face it.

Study: Facebook Fan Pages are Great Marketing Tool for Businesses

Bill Hartzer

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business.

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SortPrice Store Facebook Application Tops 1000 Retailers

Bill Hartzer

Proving yet again a real commitment to opening new avenues of success for online merchants everywhere, comparison shopping engine SortPrice.com has now built virtual stores for more than 1,000 retailers through its Merchant Store application on Facebook. Share this on Technorati.

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

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Facebook Privacy Gone Awry: Search Engines Indexing Email Addresses from Facebook

Bill Hartzer

Private email addresses of individuals who have Facebook accounts are getting indexed by the search engines, including Google , Yahoo! , There are certain web pages on Facebook, mainly the Facebook Email Opt Out web page, that are getting indexed by the search engines.

Strategies to Ensure an Engaged Social Presence

Harp Interactive

Brian Solis describes engagement as: “Engagement is essentially the first step in building a relationship between your customers and your brand.&#. Reactive engagement is simply responding to direct dialogue to or about you or your brand/business.

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Facebook has just announced it’s plans to expand it’s Facebook currency. – will no doubt be encouraged to use this Facebook Credit currency on their external sites. Facebook Money for Social Games. And Zynga are just ONE Facebook game company.

Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

The average user of social and new media follows less than five brands. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. A second question is of course “what is a brand”?

Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Brand awareness is important, especially when it comes to a web hosting firm that was advertised on a multitude of technology websites. Introduce yourself, engage in the community, and let them learn about your brand.

Linkedin v/s Facebook - Professional up Against Social

The Marketing Blog

51 am Linkedin v/s Facebook – Professional up Against Social Jump to Comments Matt Dickman’s thoughtful post on Linkedin v/s Facebook raises a few questions. Everybody knows and has been saying that Facebook is Personal and Linkedin is more Business users. Facebook like the name suggests is my “Face&# to the entire network. Interestingly the common subset is the “professional&# flavor between Linkedin and Facebook.

BRIAN SOLIS KICKS OFF THE 2010 FACEBOOK SUCCESS SUMMIT

Myrland Marketing

The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web. As always, please feel free to leave your thoughts about his Facebook Brand Page focus in the comments section below, and “engage&# with others if you would like.

Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Want to know how to change Facebook to Talk Like A Pirate? Whether it’s Facebook or Twitter or a blog or forum, always a great idea to agree in advance on viral spiked activities. First, Changing Facebook to Pirate Speak. Facebook talks like a pirate.

Is Social Media BS?

Webbiquity SMM

Traditionally, big brands used TV and print advertising, while their smaller counterparts employed direct mail and telemarketing, to reach consumers directly through interruption marketing. It adds substance to your Facebook status updates and tweets. Share this on Facebook.