Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Activities 116

Activities Brands Social Capital Compete 116

Convince & Convert

AUGUST 6, 2015

There are reasons that we should be collaborating with other like-minded people in our industry—namely, because it helps you both. In order to build relationships with people, and possibly collaborative projects in the future, always be useful in their business. Building a Collaboration Strategy. Why We Should Help.

Collaboration 60

Collaboration Marketing Hotels Proposal 60

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content.

Metrics 100

Metrics Influencer Marketing Survey 100

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 86

Instagram UGC Brands Hashtag 86

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 68

Instagram UGC Brands Hashtag 68

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts.

Communities 59

Communities Social Media Strategy UGC 59

Later

JULY 29, 2021

Vancouver-based lifestyle brand Herschel Supply is a pioneer when it comes to good social strategy. With over 1M followers on Instagram alone, the design-driven accessories brand has successfully built a cult following with international appeal. We are definitely a lifestyle brand. View this post on Instagram.

Brands 66

Brands Travel Instagram Curation 66

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. This is how brands expand the value of social beyond marketing and communications. Social media ROI starts with strong visibility and collaboration between social teams and other departments.

ROI 103

ROI Social Media Management Team Study 103

Oktopost

MARCH 25, 2024

Utilizing both can dramatically enhance engagement in advocacy programs, expanding participation and cultivating a community of passionate brand ambassadors. Strengthens community: Gamified advocacy fosters a positive work culture, promoting teamwork and collaboration among employees.

Metrics 75

Metrics Training iPad Meeting 75

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. Communication and collaboration. How would you describe our brand? Organization and time management. Goal setting.

Social Media Management 89

Social Media Management Questions Social Media Skills 89

Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Features 101

Features Social Media Curation Geotagging 101

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 94

Social Media Brands Instagram Training 94

Sprout Social

AUGUST 3, 2023

From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Plus, everyone is competing for attention.

Social Media 90

Social Media Content Airlines Authentication 90

Social Media Strategies Summit

DECEMBER 29, 2022

With Instagram actively competing with TikTok in the short-form video space, Reels can effectively reach a wider audience. Removing Barriers to Collaboration. Success is all about collaboration in the world of social media for government. She also doesn’t demand perfection from would-be collaborators. “It’s

Strategy 130

Strategy Press Release How To Collaboration 130

Sprout Social

APRIL 20, 2023

A hacked account can mean a ton of brand damage as well as a crisis to manage that is of your own making—the worst kind of crisis there is. I’ve also seen agencies set up ad campaigns that basically compete for the same audience —driving up the auction and spending more of their client’s money because they are bidding against themselves.

Team 126

Team Social Media RFP How To 126

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. The platform continues to evolve and offer opportunities for brands. The data collaboration makes both tools extremely powerful in providing demographic information. As a result, many businesses have taken to Instagram to market their companies.

Instagram 162

Instagram Strategy Marketing Metrics 162

SocMed Sean

JULY 9, 2018

Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. Keeping track of tasks means keeping up with demands from your brand, client and the industry itself.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Mindjumpers

NOVEMBER 23, 2010

But last week, the two networks had a joint announcement about their future collaboration. Myspace has got a brand new design and now enables their users to Connect with Facebook to transfer likes and interests. I am sure the collaboration with Facebook will only mean that more users will also be inclined to use Myspace.

MySpace 216

MySpace Badge Facebook Collaboration 216

Sprout Social

AUGUST 17, 2022

Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Brands should track everything from shout-outs and reviews to questions and complaints.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

NOVEMBER 21, 2023

The goal of competitive monitoring is to understand where (and how) your competitors are outperforming your brand and where there’s an opportunity for you to swoop in. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

MARCH 29, 2023

For example, both strive to boost brand awareness and drive site traffic. By sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent.

Social Media 101

Social Media Strategy Team Review 101

Unmetric

OCTOBER 25, 2019

Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. In 2012, it was a free lunch for any brand that had a presence. Brands were concerned about things like audience sizes and how fast they were growing their communities.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Mindjumpers

JULY 24, 2015

A new report from the IPA (Institute of Practitioners in Marketing) and Hall & Partners, “ From Mad Men to Sad Men ”, now reveals that the challenge to build and maintain a positive and flourishing collaboration between agency and client is more difficult than ever before. Increase Collaboration. Stick with the right stuff.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Hootsuite

SEPTEMBER 6, 2023

List what brands you’ve worked with, which platforms you’ve used, and brief details about their followings. If you can throw in a concrete, numerical achievement (for example, “I increased this brand’s Instagram follower count by 5%,” or “I doubled engagement rate on TikTok for this brand in three months”), even better.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Oktopost

JULY 22, 2021

Social CRM can help you find and collaborate with your brand’s biggest fans and advocates on social media. When people talk about your industry, brand, or products, Social CRM allows you to gather valuable insights and feedback — or even join in the conversation — while the conversation is ongoing. Data analytics and reporting.

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

DECEMBER 7, 2021

Running a brand account takes hard work, thick skin and endless creativity—not to mention an incredible amount of foresight. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. I believe social expertise is finally being valued as a competency after the pandemic.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Hootsuite

NOVEMBER 24, 2021

Whether you’re an established brand or an aspiring YouTuber, understanding how YouTube Creator Studio can help grow your channel is a valuable tool in any marketer’s pocket. Niche categories tend to acquire more views because you’re not competing with a popular category like personal blogs or travel. What else does the content tab do?

YouTube 137

YouTube How To Metadata Metrics 137

BeingOptimist

JUNE 17, 2021

After all, no one – not even leading global brands like Amazon – has known what to expect. Growth and modernization are two key factors that will enable you to compete in your target markets. Over the past year, running a small or medium-sized business has been a rocky road for many owners. Become cloud experts. Do lots of networking.

Case Study 52

Case Study Collaboration How To Compete 52

Sprout Social

SEPTEMBER 30, 2021

Instagram is booming for brands right now. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. A time-sensitive offer coupled with a stylish photo is totally fair game for brands looking to drive traffic to their stores.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Instead of going about it the “traditional” way, brands can use influencer marketing tools to reach their goals faster.

Influencer 113

Influencer Tools Marketing Software 113

Buffer Social

OCTOBER 30, 2018

And with 71 percent of marketers believing ongoing influencer ambassadorships are the most effective form of influencer marketing, finding the right influencer for your brand is an incredibly important part of your digital strategy. It also allows marketers to digest the content from potential partners and see if it aligns to the brand.

Influencer 103

Influencer How To ROI Discount 103

Dave Fleet

OCTOBER 14, 2010

Instead, ongoing community engagement paired with regular spikes in activity can provide ongoing awareness and a platform from which to build with more major initiatives, while fostering brand advocates within that community. Agencies are all competing for a slice of the digital pie. Again, a shift. Help clients to coordinate.

Campaign 400

Campaign Trends Compete Curation 400

agora pulse

FEBRUARY 21, 2019

If you do, you can expand your reach and engagement, and develop a stronger brand voice. A response from a person—rather than a brand—can help a business seem real and human. Your team can also use this approach for effective team collaboration. Comment on a Facebook Page from Your Personal Profile.

Comments 137

Comments Facebook How To Groups 137

Buffer Social

NOVEMBER 17, 2021

These days, a strong social media presence is key for building a reliable brand, standing out, and gaining traction with potential customers. If you’re a smaller business or even a company of one, you may be wondering how you can compete alongside companies that have entire teams for social media. Source: [link] 3.

Small Business 91

Small Business Social Media Tips Content 91

Your Escape From 9 to 5

JUNE 27, 2022

Unfortunately, it is very rare that a demographic will only be inundated with advertising from your brand. Competing brands will also be targeting the same niche and will be making an effort to take their business. It can be difficult to convert this type of customer.

Authentication 40

Authentication Marketing Compete Advertising 40

Sprout Social

MARCH 7, 2024

Investigate details such as their content marketing plans, influencer collaborations and sales channels. The report should show how each competitor tells their brand story and the value they deliver to customers. Consider the quality of each competing product, including its user experience and technological capabilities.

Analysis 94

Analysis Report Examples Tools 94