Trending Sources

Google+ Marketing For Dummies: My New Book!

Stay N' Alive

Today I mailed in the contract for my new book, Google+ Marketing For Dummies. This will be my 5th book and 3rd in the "For Dummies" series by my publisher Wiley. It also marks my second book for Google+, among 3 other books for Facebook. You may have seen articles recently, fueled by Wall Street Journal, suggesting Google+ traffic is dwindling.

15 Fantastic Books on Social Media Marketing

Pamorama

There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. 15 Fantastic Books on Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Do you want to learn more about social media marketing? You’re not alone. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s not easy, but it’s easier than you think.

When Millennials Take Over [Book Review]

Waxing UnLyrical

By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. The book then goes through these four capacities in successive chapters, with a good number of in-depth case studies to make the authors’ points. It happens to be a really good, really well-written book.

The 15 Best Business Books Of 2016

Twist Image

From my side of the bookmark, 2016 saw a slew of new and interesting business books for us to devour. Here are my personal top fifteen business books of 2016. You can also listen to my conversation with Alex and Done about the book, right here: SPOS #512 - Blockchain Revolution With Alex And Don Tapscott. You can also listen to my conversation with Ryan about the book, right here: SPOS #525 - Ego Is The Enemy With Ryan Holiday. This book is how you close that gap. This book is about original ideas and how to get allies behind it. . business book.

10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life

Waxing UnLyrical

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. ” And that’s just in the author’s note at the end of the book!

Use Google Authorship to Improve SEO and Drive Traffic

Pamorama

Don’t miss a huge branding opportunity: Link your Google+ profile to the content you create Google is looking to put user identity at the forefront of a number of its products, including search. Executive Chairman Eric Schmidt discusses this in his upcoming book, “The New Digital [.]. Blogging Brand Branding Google Google Plus Search SEO google plus

SEO 118

12 Books to Read

Geoff Livingston

At least they are supposed to… Since spring break is here, and many of us have begun traveling for the annual conference season, here are some books I hope to read. I highly recommend this book if you need a something light. Poore sets the book in the American civilization, making for a tongue in cheek play on morality. The first book, at least. Fiction.

20 Best Marketing Books Of All Time

Twist Image

What are the best marketing books of all time? It seems like people just coming out of school or professionals looking to up their game want to know not just what the latest and greatest books are, but which ones would be considered the seminal books on the subject of marketing. The 20 Best Marketing Books Of All Time (in alphabetical order): The Anatomy Of Buzz by Emanuel Rosen. This is one of those classic business books that every marketer should read. If you could point your finger at one book that changed the face of marketing, it would be this one.

Poke the Box – Book Review

Justin Levy

Seth Godin recently released his new book, Poke the Box (Amazon affiliate link), as part of the Domino Project. As an avid reader of Seth’s, both his books and his blog, I was excited to read it. This is never the case with Seth’s books. At 83 pages with a lot of spacing on the pages, the book is a short, quick read. Book Reviews Reviews

The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. This may come as a surprise, since Google+ isn’t as popular as was first expected. Prior to the latest Google updates, links were closely related to high rankings and more pronounced visibility in search engine results pages (SERPs).

Google 153

10 Brand New Books That You Should Read

Twist Image

It''s like the brains of the world converged, had a meeting and decided to overwhelm us with a mass amount of brand new books to get our brains frothing. This is, without question, a tough time to figure out which brand new business book you should start with. My Kindle runneth over with books that must be consumed, contemplated and implemented. All of these books have either just come out (in the past month, or so) or will be coming out at any moment. The book will be out on October 1st, 2013 and I am enjoying it immensely. This is Todd Henry''s latest book.

Boost your business with Google Plus Page ??? How Create Google+ Profile and Page

Social Media Marketing

Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook. After completing their profile you are ready to use Google+.

Breaking Up Google

Geoff Livingston

It may be time to break Google up. At a minimum, the Justice Department should consider taking up antitrust action against Google again. Google takes these actions to drive revenue for its advertising products. Contextual and creepy at the same time, Google uses all of the data collected from products to serve the ad beast, which in turn suggests products from paying partners.

Are Google+ Business Pages Replacing Facebook Pages?

Janet Fouts

I speak a lot about Google+ as a tool for business. In fact I’ve just written a book called “ Google+ for Business Tweet ” and I’m presenting a second Focus.com Roundtable in February. Google+ is a social network with huge potential for businesses, but it’s best value is as an individual user, not a business page. Here’s the thing.

5 essential books for geeks…

The Way of the Web

Having seen some recommendations for what Wired considered the essential books for any geek, and found it a bit esoteric in recommending the original Dungeons & Dragons manual, for example, I thought I’d recommend the five books I have read, owned, re-read and recommended on numerous occasions as the core of my own geek libary. It’s not a definitive list, as I’m sure there are some great books I’ve yet to read, and it’s not focused on marketing, because that requires it’s own list. The Hacker Crackdown on Amazon. Code 2.0 Code 2.0

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. It has been rebranded as Google AdWords Planner , which offers much less functionality and requires users to have an AdWords account in order to use it. . 10 best alternatives to the Google Keyword Tool. What to do? A free account is required.

Want To Join Seth Godin And Me For A CTRL ALT Delete Book Launch At Google In NYC?

Twist Image

It''s actually a private book launch party for CTRL ALT Delete. On June 17th, 2013, Google in New York City will be hosting the official book launch for my second business book, CTRL ALT Delete. This is a very private and intimate event for the industry and media (sponsored by Google and my publisher, Grand Central Publishing - Hachette Book Group ) and it is by invitation only. In speaking with Google, they suggested that we invite 10 loyal Six Pixels of Separation community members/friends to come along (and a bring a guest). business book.

Film 38

No Thanks to Digital Book Reading

Ari Herzog

“I can’t fathom reading a book without tactile sensations of turning pages and smelling paper,” I wrote six years ago about the newish fad of digital book reading. It’s not a fad anymore — but with 28% of Americans reading digital books this year, it’s still a pastime of the few. Musings booksI don’t know. Thanks for reading.

10 Book Recommendations From Team Sprout

Sprout Social

Good books teach us about our craft, inspire us to be better leaders and even allow us to fall into escapist fantasies during our cold winter commutes. “The C Programming Language” is one of the few programming books that not only offers valuable and practical information but is enjoyable to read. This book does assume some familiarity with basic programming concepts but even novice programmers should be able to pick up and follow along. Guess you could say he wrote the book on C. The Idea Factory” is his first book. Our Engineering Picks. Ritchie.

Team 18

Win a Copy of The Facebook Marketing Book

Ari Herzog

Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? How does your book compare? Dan: I haven’t read the “for Dummies&# book. Me: Can anyone write a book?

[Cool Infographic Friday] Is the Book Dead?

SocialFish

I love books – and I read just as many on paper as I do electronically. But interesting to see some data about whether paper books are going away (sorry, trees, the answer is no.). ————-. photo credit ). Debunking the Hype Potluck

5 Tips to Help You Write a Book, Too

Geoff Livingston

Many people dream about writing books. Seven years later, I just sent the draft of my fifth book to my editors last week. Thanks to independent publishing , writing a book is something anyone can do. The trick is to demystify the aura of writing a book ( featured books image by Moyann Brenn ), and just do it. After the fifth book, it’s less of a moment.

Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

This last year Google brought a large number of algorithm changes to the table. In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. April 11 : Panda update 2.0 – This incorporated Google searcher blocking data. labeled 2.51, 2.5.2, and 2.5.3)

Google 152

Using Google AdWords to Test Your Messaging

Spin Sucks

The blog post discusses how to use Google AdWords to test your messaging before you go to your customers and prospects with it. While a huge advocate of the many free Google tools available, I’m not a Google AdWords fan, unless it’s tied specifically to search engine marketing and landing pages that create a call-to-action to generate qualified leads. Mars, Inc.

20 Tips for More Efficient Google Searches

Buzz Marketing for Technology

20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. If you cant remember any of these operators, you can always use Googles advanced search.

Tips 155

Book Excerpt: The Death of Facebook

Geoff Livingston

Fifth Estate AOL facebook Friendster google interface LinkedIn McDonald's mobile MySpace social network tactile YouTubeThe following is an excerpt from Welcome to the Fifth Estate , Chapter 7: Sustaining Your Community Over Time. Who in their right mind would predict the death of Facebook, given its ever-increasing dominance? But everyone always asks, “What’s next?”. Ice cream? Salad?

You Finally Have a Google Plus Business Page… Now What?

SocialFish

Tuesday night I had the awesome privilege of hanging out with Marc Pitman and Nathan Hand on Google Plus. At one point Nathan put a challenge on the table for the three of us to write a post about Google Plus Pages during the Hangout. So you have a Google Plus Page… Now What? People who know nothing about Google Plus. Google Plus Pages vs. Facebook Pages.

Google 127

Bring Your Own Meme to the #LiftOff Book Giveaway

Waxing UnLyrical

Via a quick (and FUN) exercise, I’m giving you another opportunity to participate in the book giveaway I announced last week. What books, you ask? Why, these books, my Social PR-lovin’ friend, which I call The Social PR Trifecta Giveaway: “ Known ” by Mark W. Twitter Facebook Google+ LinkedIn Bring Your Own Meme to the #LiftOff Book Giveaway.

Meme 15

Google+: The New Kid on the Block, but is it Too Little, Too Late?

Techipedia: Tamar Weinberg

The newest social network de jour is Google+. Available by invite only (for now), Google+ has taken the social networking scene by storm. Live for just over a month, Google+ has already hit 10 million+ users, and it’s still not open to the pubic. Google+ is like a shiny new birthday toy. Learn About Google+ on Google+. Google isn’t offering anything new.

Google 120

How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Why think in terms of campaigns on Google+? I use Google Circles.

Everything You Need to Know About Google+

Social Media Marketing

In case you're coming out from the rock you've been living under for the summer, Google+ arrived on our digital doorsteps in early July - but only for limited field testing. Yesterday, it was announced that Google+ had finally been released as a public beta, meaning that you no longer require an invitation to join the network. At this time, Google+ is only open to individuals.

Nine Books to Give as Holiday Gifts

Spin Sucks

So I have prepared a list of books (business and fiction) that you can buy this week and still look like a hero. A book written for company leaders, it talks about the trials and tribulations every company experiences at different levels. Buy the actual book here and the eBook here. What Would Google Do. Buy the actual book here and the eBook here. Business.

eBook 29

Google's Third Wave Of Innovation

Twist Image

If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. If Google''s main form of revenue is advertising and licensing software, where will the ads be going on all of these robots and drones? Google''s first wave of innovation. Google has gone through two dramatic waves of innovation (with many nuances and smaller ones in between). It''s important to understand that in phase one, Google mastered search. Google''s second wave of innovation. business book. google.

How Google Trends Helps Employers and Job Seekers

Convince & Convert

Google Trends can help answer those questions. Google Trends will tell you what gets searched the most and whether it’s growing, flatlined, or declining. The Maze Runner is the most popular book, but The Fault In Our Stars is gaining ground quickly. Type them into the Google Trends search bar. Have you seen the More Cowbell sketch from Saturday Night Live?

Show - 350 How to Promote your Book

Engaging Brand

Patricia Fry joins Anna Farmery to talk about how to promote your book and the challenges which a budding author may face today. Is the book the new business card? How 76% of books fail - defined as sells less than 100 copies and why. Is there one thing that makes a book great. Or leave a message at The Engaging Brand Fan Page or join me on Google+ for a huddle!

3 Ways Google Search is impacted by #SocialMedia & #GooglePlus

Laurel Papworth

Should your business bother with social media, Google Plus and SEO/SMO? Does Google Plus make a difference to Google Search? If your customers find you by searching on Google, you might want to consider these three points: Where are the Plumbers WITHOUT a Google Plus Page? The one’s without a Google Plus page? Have a look at this image.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

I recently waved Goodbye PostRank, Hello Google Social Reports at SmallBizTrends, breaking out five new reports designed to help you keep track of valuable social media insights. Thankfully, with the new Social reports from Google, we glean a lot more insights. But to best use it, you must have Goals set up in Google Analytics. It’s a Google Alert directly in your Analytics.

Is Google+ About To Make Facebook Frown?

Twist Image

It's time to pay attention to Google+. Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). At the time, the majority of the discourse surrounding Google+ was about whether or not it would be able to compete in a Facebook world. Google+ for business. business book. google.

21 Top Google Chrome Extensions for Social Media Marketers

Socially Sorted

In this post, I share 21 Top Google Chrome Extensions that will help you get more done as a social media marketer. . I’ve been using Google Chrome extensions for a couple of years now. Over time, I’ve started to focus in on the top Google Chrome Extensions that I use every day. Here they are: 21 Top Google Chrome Extensions for Social Media Marketers.

How I Got a Book Deal Through My Travel Blog

ProBlogger

It was from an editor at one of the biggest publishing companies in the world – she’d stumbled across my travel blog and noticed I was working on a book about my adventures; she wanted to know if I could send her a draft of what I’d written so far. As I was battling my way through those early planning stages, a book deal had been the last thing I was looking for.