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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Let’s find out.

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11 Ways the Buffer Team and Community are Using Tags

Buffer Social

Join Buffer’s open beta anytime and pop over to our community to let us know what you think of the latest features.)    With that, here are 11 ways to utilize this beautiful new feature to its fullest potential, five directly from our team and community

Team 92
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Book Review: Marketing in the Round

Webbiquity SMM

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

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How to Collaborate with AI to Get the Best Out of Your Content

Buffer Social

He suggests that reading old books or repurposing ideas from forgotten classics can lend the aura of novelty to your work. Stew explains, "If everyone is absorbed in the Twitter-verse, reading old books can be an amazing source of inspiration." " Understanding this, he offers specific advice to users of AI tools like Type.

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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. Guess what we have?

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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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Network World: SocialCorp “Must-Read” Social Media Book

Socialized

This morning’s Network World offers a list (also published in Computerworld ) of five “must-read&# social media marketing books and suggests it’s “time to get smart with these 5 essential books.&# Weiss says this “well laid-out book is full of great references.&#.