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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

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Seven Ways to Use Social Media for Business

Webbiquity SMM

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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Indian Companies on Twitter – A Usage Study

The Marketing Blog

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. A longstanding favorite of the inbound marketing community, Google’s Keyword Tool is often used to determine which search terms to include in a paid, search engine advertising campaign.

Tools 141
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Facebook - at the Center of Your Messaging Life

Social Media Marketing

Personally, I"m a committed Gmail user, since my Google account integrates with many other platforms (such as Blogger, which this blog is written on), among others. Using high schoolers as a focus group for the future of a multi-billion dollar company? I don't know if I'll give this a try or not. Some of us use Yahoo.

Facebook 167
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Blogging Tips for Serious Bloggers. The presentation included great tips for both beginning to advanced bloggers. 11 Must Dos For The Serious Blogger from Jay Baer.

ROI 114
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How Do I Keep My Facebook Group Alive?

agora pulse

What sort of discussions would you like to prompt in your group? Keep your Facebook group active with weekly threads and engage members by asking them to comment. In my “Small Business Bloggersgroup, I invite people to share their posts once a week, ask for help, promote themselves, and set weekly goals.

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