Oktopost

FEBRUARY 6, 2023

Meet Alex Taylor Noble – The Head of Social Media at The Bank of London and the next Behind the Post guest. So when it comes to social, the content that’s the most engaging is the content your audience wants to see! How can you get buy-in from internal stakeholders so social doesn’t sit in a silo?

Banking 131

Banking Apple Buy Meeting 131

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Risk mitigation goes beyond monitoring comments and engagements on the corporate page.

Social Media 75

Social Media Banking Brands Sentiment 75

Unmetric

AUGUST 13, 2019

To help spark some ideas for your Ganesh Chaturthi posts on social media, we’ve picked out the top 17 most engaging pieces of content from 2018. Utkarsh Bank. Cholamandalam Investment and Finance Company Limited. YES BANK wishes everyone a very Happy #GaneshChaturthi ! YES BANK (@YESBANK) September 13, 2018.

Social Media 75

Social Media Engagement Banking Avatar 75

Pixlee

SEPTEMBER 29, 2020

The digital era has brought about a significant shift in how successful companies promote themselves. With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. What is Customer Engagement? Why is Customer Engagement Important?

Engagement 90

Engagement How To Metrics Loyalty 90

Oktopost

MAY 26, 2020

It’s hard out there for fintech and finserv companies. They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now.

Social Media 141

Social Media Banking Marketing Mobile 141

Adam Cohen

AUGUST 24, 2010

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. Three Industry Examples.

Company 231

Company Social Media Posterous StumbleUpon 231

Convince & Convert

MAY 26, 2013

Our own Jay Baer was the host of this 3-day event, during which many exciting case studies and announcements where shared by companies leading the charge for smarter marketing. Now, with the IBM Engagement Advisor, they’re making it available to companies to help with all customer interactions. Not bad for a computer.

Engagement 133

Engagement Health Care Insurance Hotels 133

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

OCTOBER 18, 2016

Looking at the banking and finance industry in particular, nearly half (46.4%) of incoming messages require a response. Before we dive in to some of the compliance and regulations that apply to banks, credit unions and so on, we should note this is specific to US-based financial institutions. Best Practices for Engaging With Customers.

Banking 40

Banking Social Media Insurance Policies 40

The Realtime Report

OCTOBER 9, 2020

Globally there has been an upsurge in the amount being invested in finTech companies. The combined investments into finTech companies worldwide stood at $135.7 Cutting edge technologies like artificial intelligence, mobile banking, biometric verifications, big data is what is driving this growth. billion in 2019 up from $111.8

Banking 87

Banking Insurance Mobile Applications 87

Sprout Social

FEBRUARY 26, 2024

PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. Being engaged on social is vital to protecting their brand and retaining customers.

Report 66

Report Atlassian Brands Sentiment 66

Oktopost

MARCH 25, 2020

Listen to the podcast: Or watch the live broadcast: Banks and social media is a big topic. Today, many banks are pouring resources into transforming the customer experience and building a social media marketing strategy to encourage engagement. A Few Take-Aways from Chris Skinner: It’s All About Engagement.

Social Media 92

Social Media Strategy Banking Marketing 92

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Revolut , the digital bank that has taken the UK and Europe by storm, has over 6,000 TikTok followers. It responds quickly to TikTok trends and gets tons of engagement. million times!

Questions 104

Questions Banking Insurance HootSuite 104

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing? In B2B SaaS, this is more complex.

B2B 62

B2B Strategy Marketing Case Study 62

Waxing UnLyrical

JULY 12, 2018

Research will clearly help you identify brand messages that engage audiences. As a starting point on the journey to build company or personal brands, it’s important to step back and think about the drivers of behavior. Here are a few takeaways: A brand is mental shorthand for the complexity that is you as an individual or a company.

Brands 185

Brands Banking Consultant Creative Commons 185

Pam Moore

MAY 7, 2023

The challenge of identifying and engaging with the right micro-influencers has never been more critical. And with various reasonable pricing options, it's simple to discover a plan that benefits your company and goals. Get sales, brand awareness, and user-generated content without breaking the bank.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Pam Moore

MAY 7, 2023

The challenge of identifying and engaging with the right micro-influencers has never been more critical. And with various reasonable pricing options, it's simple to discover a plan that benefits your company and goals. Get sales, brand awareness, and user-generated content without breaking the bank.

Small Business 147

Small Business Review Influencer Collaboration 147

Convince & Convert

APRIL 6, 2014

Facebook organic reach for business pages is plummeting, and will drop even further because Facebook is a public company that has fiduciary responsibilities to their shareholders to maximize returns. Pay for the reach you used to enjoy at no cost How much is that engagement really worth to your business? They are not dumb.

Banking 167

Banking Facebook Case Study Price 167

Sprout Social

MAY 15, 2020

For others, managing a high incoming flow of posts for customer care and engagement is key. Engagements received on brand content. This metric covers all engagements, such as likes, reactions, retweets and similar actions received by a brand’s posts.

Industry 123

Industry Real Estate Social Media Sports 123

The Realtime Report

APRIL 11, 2019

Over 70% small businesses use social media , meaning most recognize the value of social media as a channel for customer engagement. Or does relying on authentic and organic engagement have the most impact? If your social engagement is low, it may cause suspicion from potential customers.

Small Business 133

Small Business Organization Social Media Authentication 133

Hootsuite

SEPTEMBER 30, 2022

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. They provide customer service, answer questions, recommend products, gather feedback, and track engagement. Engage customers. This further boosts sales and brand engagement. Engage customers. billion by 2025 ?

FAQ 120

FAQ Retail Overview Loyalty 120

Hootsuite

NOVEMBER 2, 2022

Pro: You get fresh, engaging content promoting your business. This is the most important part of successful sponsored content: you have to research the creator you want to work with and make sure that their values align with your company values. What are the pros and cons of sponcon? Pro: It’s great marketing for your brand.

Brands 96

Brands Collaboration HootSuite Influencer 96

Social Media Strategies Summit

AUGUST 28, 2019

Advancements in Artificial Intelligence are offering companies better ways to do just that. In fact, by 2021, companies are expected to be spending $57 billion on AI platforms. The results set Magnolia apart from the competition and strengthened their e-commerce arm, which is a key driver for company growth. Source: Persado.

Examples 200

Examples Marketing Retail Automotive 200

Sprout Social

JULY 6, 2022

Twitter peak times for engagement shifted significantly compared to last year, becoming much more concentrated during mid mornings and middays throughout the week. Despite a nearly 5% increase in the demand for consumer packaged goods in the US, social media engagement of consumer goods was relatively low. and Wednesdays at 3 a.m.

Twitter 106

Twitter Tourism Travel Education 106

Buffer Social

APRIL 4, 2023

So we were beyond excited to see Passionfroot (another creator-focused company) using Buffer. She appreciated how Buffer offered a powerful yet free version of the tool to help creators like her figure out if it is right without breaking the bank. We’re big fans of creators here at Buffer.

Content 77

Content Banking Newsletter LinkedIn 77

Unmetric

SEPTEMBER 26, 2016

To judge these brands on engagement, let us look a little closer. However, given that ASUS published the most Posts, a more accurate measure of engagement would be the number of Likes, Comments and Shares that these brands received on average. Here’s some of the most engaging content from the group. Engagement.

Engagement 60

Engagement Social Media Brands Mobile 60

Pixlee

APRIL 3, 2020

Digital community has become a necessity for brands hoping to engage with their customers. These brands not only positively engage their customers, but they also serve as an inspiration in unusual times. . As a Utah based company, Cotopaxi is supporting its local community affected by COVID-19. Sennheiser . Teddy The Dog .

Tourism 62

Tourism Brands Apparel Banking 62

Mindjumpers

JUNE 20, 2019

Challenge: OtterBox is a company who produces stylish phone cases, protecting the key creative tool of a modern generation. Once we’d captured an engaged audience who were receptive to the OtterBox brand, we retargeted them with product ads. Finally, we created a bank of over 100 images to be used for trans-seasonal content.

Banking 100

Banking Influencer Travel System 100

Sprout Social

AUGUST 25, 2020

With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. At a glance, Reddit might seem like the perfect place for marketers and brands to engage with customers. Companies usually conduct AMAs in conjunction with a promotion or launch.

Reddit 134

Reddit How To Marketing Banking 134

Hootsuite

JUNE 19, 2023

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Inappropriate employee, customer, or vendor posts can severely damage a bank’s reputation and result in regulatory fees – as can financial misinformation, poor customer service responses, and violations of customer privacy.

Banking 95

Banking Policies Template Templates 95

Likeable

JULY 1, 2020

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S. Cristina Jones.

Industry 134

Industry Marketing Insurance Yahoo 134

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. This helps determine the ROI of customer-centric engagement and service. Customer journey maps reveal critical touchpoints, like social media interactions, for timely and meaningful engagement.

Examples 104

Examples Template Templates How To 104

Sprout Social

MAY 24, 2022

According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies. This trend isn’t dominated by Gen Z or Millennials either with more than two-thirds of customers over 40 seeking seamless engagement with brands. “It

Social Media 131

Social Media Marketing Social Media Management Issues 131

Keyhole.co

MARCH 18, 2023

Generating leads on LinkedIn can effectively reach potential customers and introduce them to your products and services because you get ample scope to engage and educate your audience on LinkedIn. However, to enjoy these perks, your LinkedIn company page must appear in the right search results of your audience. How do you ensure that?

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Generating leads on LinkedIn can effectively reach potential customers and introduce them to your products and services because you get ample scope to engage and educate your audience on LinkedIn. However, to enjoy these perks, your LinkedIn company page must appear in the right search results of your audience. How do you ensure that?

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Firebelly

JULY 2, 2012

Photos, Engagement Are Keys To Facebook Marketing Success. Panelists at the “Facebook Places: Deals and Store-Level Marketing,” discussion at the agreed that photos and personal engagement with fans usually leads to success. Want To Really Engage With Facebook Fans? Post a picture. Listen To Them.

Conference 186

Conference Marketing Banking Analysis 186

agora pulse

DECEMBER 9, 2020

After all, the more engagement your content receives, the more likely it is to appear on your followers’ timelines. Most social media algorithms prioritize content from pages that users frequently interact with and posts that generate high levels of engagement. tends to generate the best results. Best Times to Post on LinkedIn.

Social Media 176

Social Media Social Media Management Instagram Patterns 176