Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Image: Théo via Flickr, CC 2.0. Events Measurement MeasurePR Shonali Burke #measurepr b2b marketing eric wittlake' Can you believe it? The baby’s growing up! is the epicenter of life.

Press Release 182

Press Release B2B Curation Consultant 182

Waxing UnLyrical

MAY 7, 2014

Image: Marie Coleman via Flickr, CC 2.0. The Hidden Value of Influencers in B2B Content Marketing. Why: B2B content marketers face a lot of challenges. Btw, if you’re wondering why your regular Monday Roundup is coming to you on a Wednesday, it’s because this week’s guest post was time-sensitive.

Social CRM 186

Social CRM B2B Conference Consultant 186

Waxing UnLyrical

APRIL 8, 2013

I couldn’t find an image of squirrels Dying Hard, so I used this one with a Rat instead, courtesy AZRainman on Flickr, CC 2.0. Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr.

B2B 207

B2B Consultant Flickr ROI 207

Waxing UnLyrical

AUGUST 31, 2012

Image: keysi via Flickr, CC 2.0. I did a Flickr search for Manwich and got over 1,500 results! He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. .” And from the team to you – have a terrific Labor Day weekend! You knew this day would come.

Twitter 154

Twitter Flickr Klout Case Study 154

Waxing UnLyrical

AUGUST 4, 2014

Image: Trey Ratcliff via Flickr, CC 2.0. How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business.

Analytics 188

Analytics Consultant Flickr B2B 188

Waxing UnLyrical

MAY 19, 2014

Image: LEOL30 via Flickr, CC 2.0. The Critical Role Of Emotions In B2B Purchasing. Who’s ready for a long weekend, then? Naaah… well, once I kick this horrid stomach bug that’s laid me low all weekend I will be. We talk about “value” so often, but I wonder if we truly understand what it means?

Loyalty 182

Loyalty Consultant Flickr Compete 182

Webbiquity SMM

SEPTEMBER 26, 2017

Image credit: C_osett on Flickr. LinkedIn is an excellent platform to generate B2B leads. It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones. What do these numbers mean for you?

LinkedIn 186

LinkedIn How To CPA B2B 186

Waxing UnLyrical

SEPTEMBER 16, 2013

Image: Jørn Henriksen via Flickr, CC 2.0. 5 Metrics Every B2B Marketer Should Track. From leadership skills to lead generation, leads are important to every business. Here are seven posts from around the web that will help you take the lead (hopefully!). 5 Keys to Revolutionary Lead Generation.

Consultant 186

Consultant Flickr Metrics Skills 186

Adam Cohen

APRIL 12, 2012

Companies that serve both SMB and Enterprise customers in a B2B line of business can target status updates to followers who work only at those respective sized companies, increasing the likelihood of engagement through a comment, ‘like’ or click. Photo credit: tj scenes via Flickr.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Technology. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 230

Social Media SM2 Energy Microblogging 230

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Waxing UnLyrical

AUGUST 24, 2015

From likes to leads: The new metrics for B2B social selling. Image: mkhmarketing via Flickr, CC 2.0. What social media metrics are most important to your business? How do you keep track of these metrics and transform them into meaningful data to fuel your strategy? Please share in the comments below. .

Metrics 100

Metrics Social Media B2B Consultant 100

Waxing UnLyrical

JULY 24, 2011

The challenge for selling B2B isn’t packaging (@rdempsey) , over at Erica Allison ‘s blog. Image: bopacasi via Flickr, CC 2.0. Why: commonsense. I am already sick of Google+ , by Jen Zingsheim at Media Bullseye. Why: tell me you’re not secretly nodding your head.

Klout 165

Klout Flickr Metrics B2B 165

Waxing UnLyrical

AUGUST 18, 2014

Image: aussiegall via Flickr, CC 2.0. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Attitude can affect business relationships, strategy, and security.

B2B 100

B2B Consultant Collaboration Flickr 100

Firebelly

AUGUST 8, 2012

A B2B marketer is going to reach her audience differently than a B2C marketer. If you’re a B2B marketer, then LinkedIn and Twitter will be your best bet. Photo credit: Chris Devers (Flickr, Creative Commons). What subjects do they want to learn about? What formats will they consume? How long can your content be?

Curation 194

Curation Publishing Content B2B 194

Webbiquity SMM

JANUARY 24, 2019

The landscape of social networks is constantly evolving: Google+ is going away , Tumblr and Flickr are changing , and Instagram is growing: the image-centric social site is highly popular among teens with over 72% of American teens using the social network. You may reach out him @jibber.co/anand

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Image credit: C_osett on Flickr. This nice little trick is a unique way for you to reach a B2B audience that you otherwise wouldn’t be able to reach with the same precision. Sponsored post.

Software 107

Software LinkedIn Content management systems How To 107

Firebelly

OCTOBER 12, 2012

People share photos on Instagram, Pinterest, Gentlemint, and even Flickr and Picasa. Imagine what a 20 minute weekly podcast for your B2B niche could do for your reputation as an industry thought leader. We know that blog posts with pictures gather more traffic than blog posts without them.

Picasa 156

Picasa Content Marketing Reputation 156

Waxing UnLyrical

DECEMBER 20, 2012

Image via niallkennedy on Flickr, CC 2.0. He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing. This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. I have been working with a new client since July.

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

JULY 27, 2011

Ashford via Flickr, CC 2.0. Mikinzie Stuart works at Peppercom specializing in digital communications for B2B and B2C clients. You need to educate in order for them to even consider taking action. What’s the best or worst use of QR codes you’ve seen? Image: Robin M.

SMS 264

SMS Sample Samples Campaign 264

Waxing UnLyrical

AUGUST 14, 2013

Image: flyfarther79 via Flickr, CC 2.0. Jeff Frankel is Vice President of Business Development and Marketing at docSTAR, a B2B software firm specializing in cloud content management and business process automation. The cloud has changed everything, far more than merely how we communicate.

Repository 203

Repository Press Release Data Process 203

Waxing UnLyrical

APRIL 11, 2011

Cartoon: HubSpot via Flickr, CC 2.0. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. If you have a small business with a storefront in a small town, do 600 million Facebook accounts do you any good? It is really easy to do some math to get through the numbers.

Social Media 212

Social Media How To Hubspot Compete 212

Adam Cohen

APRIL 12, 2012

Companies that serve both SMB and Enterprise customers in a B2B line of business can target status updates to followers who work only at those respective sized companies, increasing the likelihood of engagement through a comment, ‘like’ or click. Photo credit: tj scenes via Flickr.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Waxing UnLyrical

MAY 27, 2011

Tip: I have many years of direct B2B sales experience. Image: asvensson via Flickr, CC 2.0. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. I had been given a test drive of Vocus which some of the applicants used. What were we seeking?

Brands 177

Brands Vocus Blogosphere B2B 177

Justin Levy

JANUARY 11, 2010

I really appreciate all of the meaningful conversations that we have in the comments of this website, on Twitter , Facebook , LinkedIn , Flickr and the other ways that we find to connect online. Thanks for taking time out of your day to come hang out here!

Feed Reader 133

Feed Reader Google Reader RSS Flickr 133

Waxing UnLyrical

OCTOBER 24, 2011

” Image: John Drake Flickr , CC 2.0. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Howie Goldfarb is President and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways.

Flickr 163

Flickr Upcoming B2B Activities 163

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. He has founded and successfully sold 3 startups before BuzzGain.

Startup 100

Startup Flickr B2B Price 100

Writtent Blog

NOVEMBER 18, 2013

image credit: Flickr. Hosted by Ardath Albee, a B2B marketing strategist, her blog focuses on content marketing strategies. There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content. Content Marketing Institute. WebInkNow .

Content 88

Content Marketing SEO Hubspot 88

Buzz Marketing for Technology

FEBRUARY 18, 2010

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work).

Social Media 117

Social Media Google Reader Delicious Tweetdeck 117

Webbiquity SMM

JANUARY 24, 2011

A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Actionly also includes Twitter account management and analytics tools.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

DECEMBER 27, 2016

However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Image credit: Jason Howle on Flickr. Here are three tips for using social media more effectively in your B2B marketing.

B2B 202

B2B Social Media Tips Marketing 202

Social Media Marketing

JULY 24, 2013

Similarly, B2B decision makers use different social networks for different purposes. Image credit: drew domkus (Flickr). Half of all content shared to social networks is done through Facebook, but other networks are strong as well: Pinterest for e-commerce, Twitter for consumer brand sites.

Social Media 162

Social Media Flipboard Journal comScore 162

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back.

Social Media 224

Social Media Class Creative Commons Flickr 224

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

If you ask me ‘do you do B2B marketing?’ Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca However, there’s a particularly American trait which Europeans/Britons spot quickly which is over-confidence and sounding expert but, after questioning, we find the knowledge is wafer thin.

Brands 236

Brands Handbook MySpace Construction 236

Waxing UnLyrical

JUNE 2, 2011

Image: whologwhy via Flickr, CC 2.0. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. And hopefully we will have a much better outcome for our joint client.

How To 191

How To Vocus Blogger Meeting 191

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Here is the version that is live on the website. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. In other words, something very unusual. Palomino wins this round.

Class 144

Class Creative Commons Postrank Conference 144