Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Are you busy navigating the bustling world of digital marketing and business development? How's your song echoing in the market? How are you, your brand and your products and services positioned within your target market. Sales and marketing should be fun.

B2B 78

B2B Exercises Remix Team 78

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? Here’s how.

ROI 62

ROI Social Media Marketing Curation 62

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

B2B 152

B2B Social Media Metrics Study 152

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets?

ROI 96

ROI Cost B2B Organization 96

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. For example, many TikTok marketing agencies specialize in creative productions and talent management.

Social Media 98

Social Media How To Marketing Price 98

Convince & Convert

APRIL 24, 2013

We can pretend we’ve all accepted the commonly understood benefits of content marketing. Content marketing can help you make money. Planned and executed by marketing professionals, your content marketing efforts will drive traffic to your site and increase leads. And top dudes cost top dollar.

Content 158

Content Marketing Price B2B 158

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Some companies view their selection of vendors, and their particular methods of using those vendors’ products, as a competitive advantage and so don’t want to reveal their choices or methods to other market players.

B2B 101

B2B Case Study Telecommunications Banking 101

Waxing UnLyrical

AUGUST 4, 2014

What is Marketing Automation and How Does it Affect Social Media? How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. Lee Odden shares some best practices for SEO and Inbound marketing. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Analytics 188

Analytics Consultant Flickr B2B 188

Buzz Marketing for Technology

JANUARY 3, 2018

Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. Of late, Marketers have suffered from a deep alienation from the real essences of their profession and we hope that 2018 will usher in a return to sanity.

ROI 87

ROI Marketing Fashion Real Estate 87

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes. Pick your ad format.

Organization 103

Organization LinkedIn Strategy Social Media 103

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

JANUARY 31, 2019

You may want to consult other sources for further details about the process. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Part of any good social media strategy is emphasizing your strengths relative to others in the market. What Is a Social Media Audit?

Social Media 184

Social Media Analysis Sentiment Comparison 184

Oktopost

JUNE 4, 2019

The beauty of these regulations is that they can be leveraged as marketing points, showing your customers how seriously take data breaches, data collection and their overall privacy. Aside from fines, failing to respect consumer data can cost you a competitive edge over companies that do.

Privacy 92

Privacy Marketing Data FAQ 92

Webbiquity SMM

JUNE 20, 2019

Exhortations from the marketing team can only go so far. By having employees spreading the company’s messaging and influential statistics, you have the opportunity to reach your clients and convince them of the value of your product—at a very low customer acquisition cost. Anastasia Masters is a Content Marketing Associate at G2.com.

LinkedIn 166

LinkedIn Brands How To Training 166

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Waxing UnLyrical

DECEMBER 16, 2013

We shared lessons we have learned over the years, advice for measurement newbies, low and no-cost measurement tools, and the best measurement smarties to follow on Twitter. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. measurePR chat with Jay Baer. Tuesday, Jan. 7, 12-1 pm ET.

Storify 216

Storify Press Release Case Study Hashtag 216

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. But if you don’t get your targeting right, it can end up costing you a lot of money. The post How to Target Users of Specific Software with LinkedIn Ads appeared first on B2B Marketing Blog | Webbiquity.

Software 107

Software LinkedIn Content management systems How To 107

Buffer Social

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market.    LinkedIn Premium pricing  How much does LinkedIn Premium cost? But as a creator, I don’t think LinkedIn Premium is worth the cost. It just might.

LinkedIn 88

LinkedIn Review Badge Analytics 88

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media B2B Strategy Consultant 147

Likeable

APRIL 13, 2021

Several clients who we consult for struggled to get their accounts moving without our help. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) You can find prominent articles around the web that make it seem like your costs are going to be dirt cheap. Account setup is still wonky.

Platform 95

Platform CPM CPC Advertising 95

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. billion in 2020.

Platform 84

Platform Social Media Insurance Education 84

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 117

Social Media NGO ROI Research 117

Firebelly

OCTOBER 22, 2015

I caught up with Jesse Laffen, our principal consultant on all things conversion. Put simply, it’s the action that you want someone to take when they see your marketing. If you’re a B2B company, you want to generate leads, or maybe you’re a non-profit trying to get volunteers. Happy conversion!

Conversation 100

Conversation Buy B2B Consultant 100

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Koch Communications is a digital marketing and public relations agency in Oklahoma City, focused on strategically guiding its clients’ goals and projects from concept to completion. CF Search Marketing.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. This article is for anyone looking to take their social media marketing up a notch. Social media lead generation.

Social Media 145

Social Media How To HootSuite Discount 145

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. E.g. it could be a need arising from your marketing function or from HR or from operations. What is your Facebook plan? What is your Facebook plan?

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Convince & Convert

MARCH 8, 2012

I wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal. Forrester’s consulting division did a survey of over 100 V.P.

Company 120

Company Instagram B2B Survey 120

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Convince & Convert

MARCH 25, 2012

Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. There’s a tendency to hire a consultant and formulate a plan. Everything in life, business, marketing, and social media has an opportunity cost. B2B or B2C. Is that the right approach?”)

Social Media 165

Social Media Strategy Alltop ROI 165

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little?

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Buffer Social

JULY 11, 2023

What I did have was years of startup experience, especially in marketing. I come from a marketing, accounting and finance background, focusing on making data-backed decisions. of marketers use AI for article writing. After trialing a few paid products,  I built my own on Airtable as a more cost-friendly option.

Startup 61

Startup Applications System Wiki 61

Convince & Convert

APRIL 13, 2015

In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. In the beginning, her business was pounding the pavement meeting with clients for her marketing strategy consulting business. It was a decision that actually cost me money in the short term. See you next week!

Proposal 60

Proposal Consultant Insurance B2B 60

Laurel Papworth

AUGUST 7, 2016

A Discussion on Social Media for a B2B consultant. He was a B2B (consultant to small business) and everything he does is word of mouth. He does content marketing: top tips to save petrol usage, how to check the water thingie in the radiator thingie. Do you update your website?

Social Media 40

Social Media B2B Consultant Proposal 40

Convince & Convert

MARCH 25, 2012

Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. Everything in life, business, marketing, and social media has an opportunity cost. 2 half-time employees at average of $3,333/month each + 40% overhead factor = $9,333 per month in direct labor costs.

Social Media 167

Social Media Strategy Alltop ROI 167

Sprout Social

SEPTEMBER 22, 2021

A shining example of multichannel marketing , conversational commerce represents a win-win for merchants and shoppers alike. Meanwhile, brands like Clinique are leveling up their support with real-time, face-to-face live chats with their consultants. The popularity of chatbot marketing speaks for itself, particularly on social media.

Conversation 87

Conversation Loyalty Policies Examples 87