Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Convince & Convert

MAY 31, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. From Janrain , a free guide on how to improve conversion rates and data quality.

Case Study 131

Case Study ROI Social Media Team 131

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Pixlee

FEBRUARY 19, 2018

MozCon is a three-day, one-track conference full of forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing, and more. Marketing Profs B2B Forum. Said one past attendee, “Fresh Thinking” is a pertinent theme. November 13-16, 2018. San Francisco, CA.

Conference 41

Conference Marketing B2B Class 41

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Mobile messaging apps are taking over, or are they? Social Metrics Don’t Matter. Social metrics are available and accessible.

Social Media 40

Social Media Metrics B2B Team 40

Convince & Convert

MARCH 8, 2012

You are very much and hopefully you will not be the last international guest after the European community gets word of the Social Pros podcast. Jonathan: I think the thing that the Instagram community is quite different from Facebook and from Twitter and it is interesting to. Jay: You are. That’s not a success as such.”

Company 120

Company Instagram B2B Survey 120

Convince & Convert

AUGUST 25, 2011

I’m doing a session on Content Marketing Metrics, and a 7-minute burst session at lunch, where I’ll be trial ballooning some concepts for my next book. Marketing Sherpa B2B Summit (September 26-27 Boston). If you’re in lead gen, inbound marketing, or anything B2B check out the Marketing Sherpa B2B Summit.

Eventful 127

Eventful Social Media B2B Conference 127

Writtent Blog

FEBRUARY 14, 2014

Lean is a metrics-driven mindset that guarantees transparency and an objective approach to the everyday decisions you make as a marketer and a growth hacker. This is a vibrant community for agile, growth-obsessed marketers and developers to connect, share and get inspired. Does Growth Hacking Actually Work for B2B Startups?

Resources 111

Resources Startup Marketing Handbook 111

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277

Tools Tips Marketing Social Media 277

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. tech.mn, Frontend Masters, and Request Metrics are the least social. Only nine of the 130 companies have more than 10,000 followers.

Company 149

Company Twitter Software System 149

Writtent Blog

MARCH 10, 2014

Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. Marketing agency Trew was contracted by Bustec, a leading provider of data acquisition products, to create a total redesign of their website, including mobile-optimization and better content. Hammock: Health to You.

Content 85

Content Marketing Energy Case Study 85

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. PPC for lead generation and B2B. PPC for lead generation and B2B. Mobile app analytics. An understanding of metrics used to measure marketing success.

Class 40

Class Skills Social Media Marketing 40

Kikolani

JANUARY 16, 2011

I always recommend doing a detailed transcript for any video posts you do on your site, that way you get additional SEO value from the text, people who prefer to read instead of watch video can do so, and people who can’t access the video (such as those on mobile) can still get the content through the text.

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Social Media Strategies Summit

NOVEMBER 18, 2022

Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. If your board is only interested in revenue, they likely won’t be interested in “vanity metrics” like follower count and engagement levels. Image source.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

APRIL 28, 2010

Isolate Mobile Users The same way that a wallet chain indicate the owner loves Kings of Leon, mobile Internet use is a definitive marker for Mass Influentials. online population access the Internet from a mobile device. The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Business 2 Community ). B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

JULY 26, 2010

Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc., That’s where the Pitch™ comes in. It enables a brand to share their story in it’s entirety and with context. Why Am I sharing This? All rights reserved.

SEO 115

SEO Social Media Consultant Social CRM 115

Buzz Marketing for Technology

JANUARY 15, 2014

You don’t just have an array of search ads; now there are native ads on Google that replicate the search experience, remarketing display ads, mobile ads, Facebook-sponsored ads, sponsored tweets via Twitter and LinkedIn ads. Now there is a great deal more available in terms of competitive products from other search engines like Bing.

Mobile 243

Mobile Advertising Adwords Data 243

Hootsuite

JUNE 27, 2022

TikTok has opened the door for random hobbyists, eclectic subcultures and aesthetics , and traditionally “uncool” or uncelebrated communities to not only gather, but flourish. The best equipment for filming is something you’ve already got: a mobile phone. There’s no one kind of cool anymore. Yes, really. Even finance. Download now!

B2B 97

B2B Trends Authentication Film 97

Hootsuite

DECEMBER 10, 2019

It’s all about developing a relationship between the brand and its customers, and creating a sense of community. These include community impact, talent development, and diversity and inclusion. Use new video formats to build community. B2B: 54% brand-building and 46% sales activations. What you should do in 2020.

Trends 145

Trends Social Media CPA Sports 145

Socialmedia.biz

JUNE 28, 2018

Even though only 24% of businesses are currently focussing on engagement generated through Instagram Stories, with the most common reason being that its engagement metrics are not as tangible to referral traffic or follower count, establishing clear KPIs and goals is important, if you’re looking to make the most of the feature.

Instagram 75

Instagram Template Templates Price 75

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Social Media Metrics and ROI.

Social Media 198

Social Media Tools Tips ROI 198

Keyhole.co

JANUARY 17, 2023

In order to leverage Keyhole’s analytics, get a side-view of your posts’ performance metrics. And now, you can schedule your posts from your desktop or through the mobile app at the most convenient time for you, and feel relieved that they will be published at the best time. Pricing: MeetEdgar’s plans start at $29.99

Social Media 52

Social Media Tools Price Social Media Management 52

Sprout Social

DECEMBER 20, 2023

This means offering different kinds of reports that span channels, individual post breakdowns and paid vs. organic metrics. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. A robust reporting tool also enables you to demonstrate ROI to leadership and other teams.

HootSuite 112

HootSuite Brands Price Collaboration 112

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. The reviews business will be transformed by geo-location. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Your grasp of the entire landscape (including email) is refreshing.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

SEPTEMBER 8, 2010

Mobile is Critical MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket was part of what killed them. Further, mobile users actually spend more time on Facebook, not less. They recognize that the future is not in dot coms at all, but in deconstructing content and making it mobile and portable.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

DECEMBER 7, 2011

The second stage in kimono-opening is creating thought leadership by participating in communities and content opportunities that you do not control. She believes that thought leadership is best perpetuated by developing 1:1 relationships via online communities. Our example is Lisa Loeffler , founder of Genuine Media Co.

Content 135

Content Marketing Consultant Study 135

Webbiquity SMM

JANUARY 15, 2013

” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. I wish they did, but they don’t,” he outlines five reasons not to obsess over these metrics—and what to focus on instead. They will likely be early adopters and advocates that can help build word of mouth BUZZ about your new products.”

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? B2B Marketing Insider ). Another contradiction: while 86% of companies are comfortable marketing with social tools, only 41% use social tools for communicating with customers. B2B PR Sense Blog ).

Statistics 226

Statistics Social Media B2B Journal 226

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Local/Mobile Search. Today, I turn 30.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

SEPTEMBER 21, 2010

I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. Mobile access to the social Web is a virtual requirement to do it well. 100 million people use Facebook mobile every month, by the way).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? B2B Infographics ). 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” 24% say marketing’s influence on sales and 16% cite conversion rate as the key metrics. Facebook = mobile. Half of all mobile web traffic in the U.K.

Statistics 214

Statistics Social Media B2B SEO 214

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. But you very quickly see what’s in draft, what’s been published and you can jump in and see the metrics of all the different types of apps you might be running. Aaron: We do.

Content 102

Content How To B2B Questions 102

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. It takes a community to build a community. According to Tom Grant , Ph.D,

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196