Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Oktopost

DECEMBER 5, 2022

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Social media marketing is more about creating meaningful connections, sharing updates, and building a community. That’s why you can optimize not only your website for search engines, but social media pages as well.

SEO 115

SEO Social Media Reputation Real Estate 115

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. That’s where reputation management tools like Keyhole can help you.

Reputation 59

Reputation Brands Construction How To 59

Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket.

Metrics 98

Metrics Content Marketing Newsletter 98

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. This creates a robust community within LinkedIn. Scroll down to “Search other trusted communities that share and support your goals,” and click on Search.

Groups 125

Groups Groups LinkedIn Microsoft 125

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? In fact, customers are significantly more likely to discover your brand through social media over a search engine. In fact, customers are significantly more likely to discover your brand through social media over a search engine. Jump ahead: 1. Oktopost 4.

Analytics 105

Analytics Social Media Tools Price 105

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Skills 126

Skills Communities Collaboration Organization 126

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Social listening can help you understand and take the pulse of your community.

Brands 76

Brands B2B SEO Influencer 76

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. David’s Favorite Little Known Social Media Tool : I have two actually.

Tools 277

Tools Tips Marketing Social Media 277

Buffer Social

AUGUST 8, 2017

Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time. Here are 25 of the very best social media management tools out there. Free plan or free trial?

Social Media Management 111

Social Media Management Social Media Tools Price 111

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch. So what makes Google+ special?

Google 216

Google Tips Bookmarklet SEO 216

Direct Marketing Observations

MAY 13, 2022

As hard as it may seem to fathom, social media is the engine that drives the world’s collective opinion. With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. The proliferation of apps and tools for creative purposes skyrockets in 2022.

B2B 112

B2B Social Media Conversation Platform 112

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I’ve never used a content calendar or automation tool (although some of them can be useful). These types of endorsements are priceless. Not sure what to showcase?

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

MARCH 20, 2021

Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Connect with Your Community.

Strategy 146

Strategy Metrics Process B2B 146

Keyhole.co

FEBRUARY 13, 2022

In fact, customers are significantly more likely to discover your brand through social media over a search engine. However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing your marketing campaign. But social media is a data beast! Viralwoot.

Analytics 52

Analytics Social Media Tools Price 52

Webbiquity SMM

MAY 22, 2018

They allow you to give back to your community. Do a bit of research with an SEO tool like SEMRush to identify the best keywords to use in your bio. The post Five Actionable Social Media Tips for Your Web Development Business appeared first on B2B Marketing Blog | Webbiquity. 1. Run Contests.

Social Media 156

Social Media Tips Review SEO 156

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. Social media definitely pays off, but you’ve got to focus on the approach not the tools.

Social Media 198

Social Media Jive ROI Press Release 198

Hootsuite

JANUARY 4, 2023

Social media marketing is the practice of using social media platforms and tools to promote a business and connect with existing and potential customers. Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. This is also a powerful tool for competitor research.

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. For over 80 years, we have led the industry in engineering trucks to help you #WorkSmart and the all-new #Plus_series line up has everything to get the job done. That’s an understandable feeling.

Industry 84

Industry Social Media B2B Resources 84

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. Cloaking content is a very risky practice which will get your website heavily penalized by search engines. Geo Redirects.

NoFollow 198

NoFollow How To SEO Engineering 198

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Alternatively, for serious social observations you could use any of the stellar listening tools on the market. For businesses this isn’t an issue.

Marketing 110

Marketing YouTube Overview Instagram 110

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. What is ChatGPT prompt engineering? They do not excel at writing, but they have excellent communication skills.” New to ChatGPT?

Products 92

Products Real Estate Tourism Fashion 92

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

JULY 7, 2014

We use this tool every day to find and internally distritube topics for our One Thing email. Captora has a very powerful engine that analyzes the entirety of your digital marketing efforts and the efforts of your competitors, in real-time (and all the time). It’s a game-changer for B2B. Addvocate makes it happen.

Startup 168

Startup Crowdsourcing Badge B2B 168

Hootsuite

AUGUST 6, 2019

Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Includes one tool that lets you schedule a week’s worth of LinkedIn updates in just three minutes. But, LinkedIn’s machine-learning algorithm is engineered to quickly sort, score, and rank content based on different signals.

LinkedIn 111

LinkedIn HootSuite Hashtag Airlines 111

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I think the same is true for the bevy of social tools.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Hootsuite

JANUARY 13, 2021

B2B: Business To Business. CMGR: Community Manager. Community managers cultivate a brand’s relationships on social media. Not to be confused with social media managers , community managers engage and nurture the company’s community. SEM: Search Engine Marketing. SEO: Search Engine Optimization.

Social Media 145

Social Media List HootSuite Content management systems 145

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Search engines? This is probably the most straightforward way to start building a sense of community and driving conversations. This is especially important for B2B brands. Review sites?

Conversation 133

Conversation Review Marketing How To 133

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Kirvin Doak Communications. See how Fifty & Five racks 3.7M Friendemic.

Automotive 69

Automotive Reputation Social Media Management Retail 69

Buffer Social

JULY 11, 2023

And I knew how to leverage the power of Search Engine Optimization (SEO) to target keywords with proven search volume and intent. I had to leverage AI writing tools. But the key is not to publish raw AI content because these tools work by producing content similar to its training data. Million impressions. So how did I do it?

Startup 61

Startup Applications System Wiki 61

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. These tools build on the core philosophy of limitations with Facebook’s own measurement service.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Techipedia: Tamar Weinberg

MAY 28, 2010

Social media rocks because it’s one of the most amazing tools for “free&# market research. The letter “C&# could be a lot of things, like “content,&# “consistency,&# and “community,&# but customer service is a big part of the evolution of social media. Give to your community. Customer Service.

Social Media 278

Social Media Strategy Yahoo Communities 278

Hootsuite

DECEMBER 10, 2019

It’s all about developing a relationship between the brand and its customers, and creating a sense of community. These include community impact, talent development, and diversity and inclusion. Use new video formats to build community. B2B: 54% brand-building and 46% sales activations. What you should do in 2020.

Trends 145

Trends Social Media CPA Sports 145