Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Convince & Convert

OCTOBER 12, 2013

Tracking URLs, visibility into your purchase funnel, unified customer databases. Most of the people with whom you are communicating in social are your current customers. Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand. Simply not true.

Social Media 167

Social Media Content Marketing B2B 167

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. ” Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement by Fast Company.

Google 216

Google Tips Bookmarklet SEO 216

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. You can usually see the author’s name, Google+ profile page URL, number of users in Circles, job position, geographical location, introduction, etc. This is a guest post by Joel Harrison.

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Canonicalization and URL Structure. Rather than wasting your time rehashing this topic, I have written a handy guide that explains URL structure best practices in full. To summarize the article, there should only be one URL used to get to the homepage of your website. Bing’s equivalent is called “Submit URLs”.

NoFollow 198

NoFollow How To SEO Engineering 198

Sprout Social

NOVEMBER 26, 2018

Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Although some might not regard YouTube as a traditional social network, the platform’s active and engaged community speaks for itself. Claim your business’ name and URLs.

Social Media 106

Social Media Marketing URL Hashtag 106

Hootsuite

JANUARY 18, 2022

All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. And that all starts with creating a killer LinkedIn Company Page. Why create a LinkedIn Company Page? How to create a LinkedIn Company Page. Fill in company details.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Optimize Your Company Page. Where are you based?

B2B 244

B2B LinkedIn Strategy Marketing 244

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline.

Eventful 90

Eventful Tips Training Authentication 90

Diva Marketing Blog

FEBRUARY 21, 2011

Seven years later, I'm still facilitating training for AMA, as well as, other organizations and companies. Add the URL to All traditional collatoral materials. If you run broadcast ads mention the url. Use your unique Facebook URL. Information about the brand and company take 2nd place. Note: you need 25 "likes".

Tips 84

Tips URL Facebook Marketing 84

Kikolani

JANUARY 16, 2011

But since we all seem to use shortened URL’s these days, does it really make a difference? I am concerned about losing the existing followers that I currently have if the URL changes. Question: How to convince a company that you work with how important blogging can be to their company’s success?

Questions 167

Questions WordPress Postrank Blogger 167

Social Media Strategies Summit

NOVEMBER 18, 2022

Pick the most relevant URL. You only get to choose one clickable URL in your profile, so make it count. So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. Company size. Add a short bio. Image source.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Convince & Convert

FEBRUARY 19, 2010

link] Clinton Bonner Another #SXSW Accelerator company, this time covered by @jaybaer [link] –> @NutshellMail [link] 451 Heat New Email Service NutshellMail Simplifies Social Media [link] Would you use this service? I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail?

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Writtent Blog

DECEMBER 6, 2023

This makes you a valuable community member and builds awareness. In addition to putting on them company vehicles and owners’ cars, give them for free to employees, partners, stakeholders and investors, charities you donate to, and other contacts to display. These stories add credibility to your company and help you get more customers.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

APRIL 1, 2010

And perhaps most inexcusably, they haven’t even gotten a Facebook URL, and now facebook.com/timberwolves and facebook.com/twolves have been poached. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Why isn’t the Manifesto it’s own tab? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Visually SM

JULY 27, 2020

Listening and insights tools provide intelligence into the quality of a social audience, crossover between different communities, and combines content with relationship analysis. Tailwind tracks activity across Pinterest about your company, products, and competitors. Pricing: custom pricing based on needs/function.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

JULY 21, 2010

Companies must also uphold privacy laws. Social-media marketing & customer service can be legal minefield &companies need to stay alert [link] [link] Keeps You In Control How to avoid a social-media lawsuit [link] [link] Tom Tibbits Protecting yourself from social media lawsuits. The Lawyers R Coming.

Social Media 155

Social Media Policies Consultant Social CRM 155

Webbiquity SMM

AUGUST 22, 2012

But for most b2b websites, one of the top three sources of traffic—and often the largest single source—is “direct” visits. First off, by definition , direct traffic is all visitors who “arrived at your site directly (by typing the url) or via a bookmark.” Media and analysts already familiar with your company.

How To 169

How To Conference Analytics Social Bookmarking 169

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. This is a problem that many B2B brands and SaaS companies face. Branding is everything when there are dozens of companies offering near-identical services like yourself.

Social Media 118

Social Media How To Press Release Sentiment 118

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

MAY 31, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I want to start off the show by thanking our kind sponsors, Eric’s company Argyle Social, data driven social media management.

B2B 113

B2B LinkedIn Posterous Social Media 113

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

JULY 7, 2014

For job seekers, it’s a portal into new opportunities, connections and references,” Scott Gillum offers half a dozen tips for job seekers to make the most of the platform, including keeping your past up to date: “Companies go out of business or are acquired all the time. Want more followers for your company page?

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Convince & Convert

MARCH 23, 2010

We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. Ive founded 5 companies, and spent 15 years running digital marketing agencies. link] Adine Jay, This was timely and a great help for me.

Social Media 120

Social Media Strategy Consultant RSS 120

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? You’re defining a niche, creating a voice, and positioning your company as the “go to” resource. Go to the “Content Research” tab, type in any URL, and then look to the social engagement. They’re effective for both B2B and B2C marketing.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

JANUARY 16, 2012

How can a company launch (or relaunch) a new blog properly? Lee Odden defines the key characteristics to consider in terms of “branding, community, SEO, PR, recruiting and taking midshare away from your competition” with your blog including the URL, name, design and navigation. Write great blog post headlines?

Tools 193

Tools Tips Directory SEO 193

Convince & Convert

SEPTEMBER 21, 2010

co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife? By my rough calculation, approximately 50% of these top posts have some sort or relevant, viable search term in the headline (and thus the page title and URL). All blog owners should do this to see what their community prefers. Search does matter.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Sprout Social

JULY 26, 2019

Knowing them will help you improve your communications with team members and followers alike. Mostly used on Twitter and Instagram.You’ll typically find users and companies asking followers to “DM for inquiries” as you can see in the screenshot below. B2B – Business to business. CMGR – Community manager. PV – Page views.

Social Media 112

Social Media Software CPM CPC 112

Sprout Social

DECEMBER 20, 2023

From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Source: Buffer) 4.

HootSuite 112

HootSuite Brands Price Collaboration 112

Convince & Convert

SEPTEMBER 8, 2010

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. It’s understandable on one hand. It’s a familiar tale.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Later

FEBRUARY 17, 2019

You’ll learn from real social media product launch examples in both the B2B and B2C space, and I’ll be sharing all of the product marketing secrets that have worked for us here at Later. Trackable URL: . or custom URL parameters so you can measure and track your KPIs. Ready to plan your new product launch on social media?

Examples 85

Examples Products Social Media Instagram 85