UTM tracking & URL shortening for social media marketers

Sprout Social

That’s where UTM tracking and URL shortening enter the picture. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. Your tagged URL for the first ad creative will look something like this: [link].

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13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. This is key for YouTube community building.

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Fast Company Pulls a Fast One

Janet Fouts

Fast Company has been a darling of the geek set since it first launched. The magazine is full of the coolest gadgets, the hippest companies and really good information and the website is a vibrant community. “The number of people who directly click on your unique URL link.

Google+ Communities Yay or Wait and See?

Janet Fouts

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. The future of Google+ Communities.

Start Your Community With Role Models, Not Influencers

Social Media Strategery

I just finished reading this article in last month's Fast Company where the CEO of Pinterest , Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. They were role models who would care for the community as if it were their own. "In Until recently, Pinterest’s welcome email advised users to "pin carefully" because "your pins set the tone for the community."

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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A Community of Practice Is More Than a Website

Social Media Strategery

A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger , a group of people who share an interest, a craft, and/or a profession. Over the last year or so, the term communities of practice has entered the social media buzzword lexicon along with virtual collaboration, engagement, platforms, and Enterprise 2.0. Sounds like we might already be members of dozens of communities of practice – at work, at church, at school, etc.

Social Networking For a Cause: The Power of Online Communities

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes. There was a website URL so I went to the site where I learned all about little Megan (who, coincidentally, lives just a few miles from me).

The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. And more importantly, how do you build an engaged community in your Facebook Group? How to build an engaged community in your Facebook group.

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How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

New Structure of Global Facebook Pages: Focus on Local Activation

Mindjumpers

Facebook users will be directed to the best version of a page based on the country those users in which they are situated, creating a better localized experience for your customers while remaining a part of the global brand community.

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

by Adam Sherk on December 16, 2009 Yesterday Google announced that it is now supporting the rel=&# canonical&# link element (sometimes referred to as the canonical URL tag) across different domains. If you’re not familiar with rel=&# canonical&# see Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag ). UNRELATED SIDE NOTE Right after I published this post I noticed a mistake with the URL, so I immediately re-published with a different URL.

5 Tips for Making a Consistent Social Media Marketing Effort

Mindjumpers

Each of these profiles gives us a chance to connect with new communities in different ways, but each network needs to be managed and updated. 2: Get vanity URLs Start by scooping up vanity URLs on sites like Facebook and Twitter and buy your domain name.

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Mopsos - Social bookmarking as a core knowledge sharing approach for companies

Buzz Marketing for Technology

You are here: Home > November 2007 > Friday 30 > Social bookmarking as a core knowledge sharing approach for companies. Social bookmarking as a core knowledge sharing approach for companies. Connectbeam raises a few IP questions as usual with respect to who owns what, the company or me. So as a user, I will only be given access to the bookmarks and tag clouds I am allowed to see, i.e. those from the communities I belong to. 4 community features. Mopsos.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Lisa Peyton highlights three examples of successful Google+ brand pages such as the NASA page , where “The active space and science community on Google+ may support speculation that platform users are mostly tech-savvy early adopters.

Choosing a blogging service: Blogger, Tumblr or Wordpress

Mindjumpers

If you wanna try it out for the first time, you can go for one of the free services, but if you are a company or a brand, you should go for the selfhosted Wordpress option. You can instantly start blogging away and have a customized URL like for instance www.yourname.wordpress.com.

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Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

The challenge with this lack of tags is that most of the “direct” traffic a company or brand generates is not really direct – people do not type specific URLs to land on a subpage or a subsite. Short URLs.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. A lot of big companies I try to engage with don’t want to talk back. Have you read The New Community Rules ?

Dark Social – We only See The Tip of the Social Media Iceberg

Mindjumpers

The challenge with this lack of tags is that most of the “direct” traffic a company or brand generates is not really direct – people do not type specific URLs to land on a subpage or sub site. Short URLs.

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11 Big Myths About Social Media and Content Marketing

Convince & Convert

Tracking URLs, visibility into your purchase funnel, unified customer databases. Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand.

The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

Start with the channel your company is most focused on. URL and add a + sign to it. Podcast Social Media build a social media community influencer marketing social media marketingDid you know that 92% of people trust recommendations from individuals over brands?

When Networking Falls Short, Your [Lack of] Success Will Follow

Techipedia: Tamar Weinberg

Without an understanding of your community and an understanding of the influencers , you’re destined for failure. George, a representative of a UK social media agency, emailed me last month to tell me to check out his company’s blog. Today, community means a whole lot.

Social Media & The Super Bowl

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

LinkedIn Announces New Showcase Pages: Great For Law Firms

Myrland Marketing

Yesterday, LinkedIn announced the addition of “ Showcase Pages ,” which are subsets of Company Pages. In the non-legal world, this would be compared to individual brands under the umbrella of a larger company. Only LinkedIn Company Page Admins can create Showcase Pages.

Tweet Spinner Review: A Powerful Application to Manage Your Tweets

Techipedia: Tamar Weinberg

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). You can also choose a very aggressive spam filtering method that will consider any DM with a URL as spam. Tweet content: URLs.

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

Share on Facebook, Google Plus and Linkedin making you tagged every person or company you mentioned in the article. Schedule a series of tweets tagging all people and companies you mentioned in the article. You have invested in that content. Your awesome team was involved.

3 Facebook Tips For Restaurants & Coffee Shops

Firebelly

Include your Facebook page URL so they know exactly where to find you. The post 3 Facebook Tips For Restaurants & Coffee Shops appeared first on Firebelly | Social Media Marketing & Management Company.

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

Start with the channel your company is most focused on. URL and add a + sign to it. Podcast Social Media build a social media community influencer marketing social media marketingDid you know that 92% of people trust recommendations from individuals over brands?

12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. If your desired username or vanity URL is still available, you simply click through each one to claim it. Using social media enables your company to reach a huge number of potential customers.

9 LinkedIn Best Practices For 2015

Firebelly

2 Claim Your Custom URL. Claim your custom URL. 5 Highlight Your Company. Be sure that your company page is complete and is relevant to your field. Make sure your have the services your company offers listed, relevant articles, images, and videos showing your work.

MilesWeb – The best way to WordPress hosting

BeingOptimist

This platform’s success depends on factors like unlimited plugins and database plugins that are able to cover the requirements and needs of a user whether users want to blog, sell products, develop a business portal or create an online community.

In Facebook We Trust. Why?

SocialFish

But the part I don’t understand is the continued belief that Facebook actually cares about stuff like enabling community or helping nonprofits connect with supporters…or just anything, beyond selling ads. As a funnel back to your owned community?

How to deal with Gmail’s new Promotions Tab

SocialFish

The text in red is what you tailor to your company. url” – a direct link back to your website. url/googlePlus” – a link to your Google+ page, which scrapes the sender image.

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8 Different Ways to Post to LinkedIn Using Agorapulse

agora pulse

However, your company page can easily blend in with the competition on this social platform. If you want to maximize your company’s presence on LinkedIn, don’t stop with scheduling a post just once. Simply type in the source URL, and Agorapulse will autopopulate the RSS feed.

Firebelly Is A 2013 TechPoint Mira Awards Finalist

Firebelly

We’re usually editorial in our blog, but good times call for celebration – and that includes you – our community. I’ve included a video message for those of you who’d rather watch than read: [Video URL: [link] ].

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5 Best SEO Tools for Bloggers and Webmasters

The Realtime Report

All you have to do is add your URL in the search bar and hit enter. For in-depth analyzation, all it requires is creating a project, add your URL, and that’s it. At Moz blog, you can enjoy free SEO resources, case studies, and ask questions from the real user community.

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How to Stay on Top of Facebook Ad Comments (Without Losing Your Mind)

agora pulse

A classic example of lost opportunities comes from a project management company comment thread. Not even a thank you note from the company: Here’s a spammy comment. For example, you can automatically hide dark post comments that include URLs or negative words.

How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year

ProBlogger

On the other hand, it’s the companies that make millions per year by selling meal plans, diets, supplements and sometimes just hope to help those people achieve their goals. This helped a lot in getting repeating visits and creating a community around the website.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. People can also be bullied online by groups of people such as class groups or collective members of an online community. What is a cyberbully?

Social Media Marketing Checklist: What to Include in Every Post

agora pulse

To build an engaged online community? Consider the values and culture your company wants to communicate. Whether you want to increase brand awareness or grow your community, you’ll want to connect with other brands, from influencers to complementary companies.

The 9 Deadly Sins of Facebook Pages and Their Administrators

Justin Levy

When I speak to groups or am interviewed about Facebook, I am often asked to provide examples of companies that are “doing it right.&# Many companies jump in and set up a Facebook Page but aren’t really sure where to go from there.