Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

B2B 155

B2B Questions Content Repository 155

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Deep, Relevant B2B Audience Insights. Uploaded Lists.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Say, for instance, you work for a virtual event software company and want to compare posts with #eventprofs to ones with #eventtech.

Hashtag 100

Hashtag Analytics LinkedIn Content 100

Buzz Marketing for Technology

MARCH 4, 2010

Second those email accounts will be tied to your Facebook profile Vanity URL in my case PaulDunay@facebook.com. I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES. So 3 days later on February 8th Google announced Google Buzz !

System 219

System B2B Facebook Marketing 219

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. This includes the latest news, updates, events, life at your company and job openings.

LinkedIn 112

LinkedIn How To Collaboration URL 112

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. Use LinkedIn to research companies. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

LinkedIn 129

LinkedIn Products B2B Review 129

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. The best part of referral marketing programs is they don’t just benefit companies–customers also reap the rewards of their efforts. Here’s a quick breakdown of both strategies.

Discount 124

Discount Marketing How To B2B 124

Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company description.

LinkedIn 104

LinkedIn Company Tips RSS 104

Sprout Social

MAY 18, 2022

By focusing on these four areas, the company found that a high SSI correlated with 45% more sales opportunities and 51% are more likely to hit quota. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Additionally, B2B marketing and sales don’t need to be overwhelming.

Metrics 136

Metrics B2B Software Social Media 136

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

APRIL 30, 2020

A LinkedIn Event organizer either be an individual profile or a company; page admins can create events for company pages. The platform is widely used by B2B professionals, the feature is free to use, and if you’re organizing a virtual event every channel that can reach potential attendees is worth utilizing. An external URL.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Oktopost

APRIL 14, 2023

Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform. Real-life example: A B2B company was running an advocacy campaign to promote a new product launch.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. First things first; make sure your LinkedIn Page is complete with accurate, relevant and up-to-date company information.

Organization 101

Organization LinkedIn Strategy Social Media 101

Oktopost

FEBRUARY 13, 2023

This integration also equips advocates with customized posts that allow them to easily promote the company in their own voice. This way they can instantly get multiple draft ideas for posts (including relevant hashtags) customized for different social networks just by pasting the URL of the page they want to link to.

Social Media 62

Social Media Tools Content Social Media Management 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Convince & Convert

OCTOBER 12, 2013

Tracking URLs, visibility into your purchase funnel, unified customer databases. Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand. Myth 6: Company channels are your most important social assets. Myth 11: The rules are different in B2B.

Social Media 167

Social Media Content Marketing B2B 167

MegaBytee

JANUARY 14, 2021

Megabyte is one of the best SEO companies in Dubai which is known for providing complete digital marketing services. Make use of easy URLs. SEO in Dubai is a competitive marketing strategy employed by many B2B and B2C companies. In this digital world, if you own a website, then you must deploy SEO services too.

SEO 52

SEO Mobile Engineering Statistics 52

Webbiquity SMM

AUGUST 23, 2011

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly.

Syndication 186

Syndication Data How To HootSuite 186

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. You can usually see the author’s name, Google+ profile page URL, number of users in Circles, job position, geographical location, introduction, etc. This is a guest post by Joel Harrison.

Google 193

Google Content URL SEO 193

Webbiquity SMM

OCTOBER 25, 2010

Webbiquity B2B Marketing Blog). Blog URL (e.g., Feed URL (e.g., Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). Long description (up to 500 characters).

Directory 189

Directory RSS Sites Syndication 189

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? No wonder so many companies fail at it! You can enter your website domain or a specific URL into the search box to get a complete backlink profile report. Domain authority of your site.

Content 104

Content How To Marketing Metrics 104

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Canonicalization and URL Structure. Rather than wasting your time rehashing this topic, I have written a handy guide that explains URL structure best practices in full. To summarize the article, there should only be one URL used to get to the homepage of your website. Bing’s equivalent is called “Submit URLs”.

NoFollow 198

NoFollow How To SEO Engineering 198

Convince & Convert

DECEMBER 10, 2015

He says that with the rise of marketing automation, many companies have not had to adjust best practices in order to see improved results. “People need to realize that anything with a URL technically is content. And experiences are no longer just simply visual. They’re auditory. They’re tactile. ” —@msweezey.

Strategy 60

Strategy How To Marketing B2B 60

Sprout Social

NOVEMBER 26, 2018

Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Claim your business’ name and URLs. That said, you do need to make a point to use a consistent URL if you’re signing up across multiple platforms. Chances are you can find them here.

Social Media 105

Social Media Marketing URL Hashtag 105

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Optimize Your Company Page. Where are you based?

B2B 244

B2B LinkedIn Strategy Marketing 244

Hootsuite

JANUARY 18, 2022

All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. And that all starts with creating a killer LinkedIn Company Page. Why create a LinkedIn Company Page? How to create a LinkedIn Company Page. Fill in company details.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. ” Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement by Fast Company.

Google 216

Google Tips Bookmarklet SEO 216

Buzz Marketing for Technology

MAY 18, 2009

Take for example a car company – if you were browsing a new car on their website and then walked into a dealer to check it out – there was no way that the brand manager could know that or even judge the effectiveness of their web presence. Currently you can use tags in embed codes for video which is a step in the right direction for tracking.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Webbiquity SMM

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? Monitor social media discussions of your company or product in real time? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available.

Tools 206

Tools Social Media Lithium Sysomos 206

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Diva Marketing Blog

FEBRUARY 21, 2011

Seven years later, I'm still facilitating training for AMA, as well as, other organizations and companies. Add the URL to All traditional collatoral materials. If you run broadcast ads mention the url. Use your unique Facebook URL. Information about the brand and company take 2nd place. Note: you need 25 "likes".

Tips 84

Tips URL Facebook Marketing 84

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. You don't have to blast your email, Twitter handle, LinkedIn URL or spammy promotion 20 times throughout the presentation. Incredible presentations don't just happen.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. You don't have to blast your email, Twitter handle, LinkedIn URL or spammy promotion 20 times throughout the presentation. Incredible presentations don't just happen.

Eventful 90

Eventful Tips Training Authentication 90

Razor Social

SEPTEMBER 20, 2018

In Google Analytics, each step of a conversion funnel represents an action that the user must take on your site to convert, so each step must be a web page with its own URL. then clicks through to a product page. then goes to a checkout page. and then signs up for a free trial of your software.

Analytics 84

Analytics Google How To Report 84