Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). The time when market research consumed a lot of time and money using small samples has come to an end. So, what’s the good news?

Content 92

Content Sample Samples Sentiment 92

Oktopost

DECEMBER 21, 2023

Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Examine previous results Did your 2023 PR initiatives lead to an increased share of voice?

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

MARCH 24, 2020

Second-guessing whether or not a campaign is actually going to pay off? The idea behind SWOT is simple: for every campaign or project, marketers analyze their strategies based on four specific quadrants (strengths , weaknesses , opportunities and threats ). Opportunities: What’s the incentive of your campaign or marketing push?

Analysis 85

Analysis Social Media ROI How To 85

Keyhole.co

MARCH 4, 2023

And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. A successful influencer campaign not only leaves the influencer and its target group happy, but it generates a satisfactory ROI for the brand too. What metrics can you track?

ROI 52

ROI Influencer Marketing Campaign 52

Techipedia: Tamar Weinberg

JANUARY 11, 2012

It’s about finding the right Twitter followers, managing a Facebook ad campaign, and attracting blog subscribers and members of LinkedIn Groups. More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. Chemistry is key.

Social Media 168

Social Media How To Marketing Syndication 168

Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 First, you need to identify your brand’s goals and objectives for partnering with an influencer for a marketing campaign or content collaboration. You can’t pay student loan bills with free samples.

Influencer 93

Influencer Social Media Nielsen Collaboration 93

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Jon Loomer

OCTOBER 7, 2015

When creating a campaign within Power Editor, select the new “Lead Generation” objective. Facebook brings up requests based on automotive, education, e-commerce, B2B, professional services, health insurance, auto insurance, need help and purchase intent. B2B: Size of company. You can also add a custom question.

Video 122

Video Insurance Facebook Automotive 122

Kikolani

NOVEMBER 19, 2010

Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Why blogger outreach campaigns will be considered spam – not actual blogger outreach, but link requests to bloggers at least. Real life link building – three relationships you can turn into link opportunities.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Oktopost

SEPTEMBER 6, 2022

B2B and B2C marketing strategies are distinct in many ways – but need they be so different? Sure, B2B strategies target the pragmatic, logic-driven mindset, while a B2C marketing strategy targets the emotionally-driven consumer. And, by using elements of B2C strategy, B2B marketers can attract, engage, and retain more customers.

B2B 62

B2B Strategy Proposal Template 62

Webbiquity SMM

MARCH 14, 2017

SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Photos grab our attention. 1 ) FotoFlexer.

Tools 186

Tools Sample Samples Price 186

Sprout Social

OCTOBER 24, 2023

According to the latest LinkedIn stats , the platform is the most effective channel for generating B2B leads. For example, if you’re running LinkedIn ads, you need a tool that keeps track of your paid campaigns. You can really drill down on specific campaigns and ads to identify your top-performing ones.

Analytics 100

Analytics LinkedIn Tools Metrics 100

Oktopost

SEPTEMBER 16, 2019

The idea, essentially, is to create bespoke marketing campaigns built around each client’s unique needs and desires. For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. B2B companies can afford to send out bigger, fancier, cooler swag to their prospects.

Examples 107

Examples Marketing B2B Conference 107

Sprout Social

OCTOBER 24, 2023

According to the latest LinkedIn stats , the platform is the most effective channel for generating B2B leads. For example, if you’re running LinkedIn ads, you need a tool that keeps track of your paid campaigns. You can really drill down on specific campaigns and ads to identify your top-performing ones.

Analytics 72

Analytics LinkedIn Tools Metrics 72

agora pulse

MARCH 1, 2021

They’re indicating that they’re interested in buying your products or services, usually because they’ve tried a sample of your product or have tried it for a short period of time. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. They raised over $1 million during that campaign.

How To 174

How To Hashtag LinkedIn Newsletter 174

Sprout Social

JANUARY 5, 2023

Campaign analysis: reporting on how a campaign is performing. Below is a sample report pulled from Sprout’s social listening tools. An awareness campaign focused on nachos would make sense. Then, incorporate that information into your campaigns and content strategy. Strategy #4: Campaign analysis.

Social Media 80

Social Media Sentiment Hashtag Analysis 80

Writtent Blog

DECEMBER 6, 2023

Share product samples with as many people as you can. Emails campaigns are a great way to stay in touch with your customers. Set up a PPC campaign. LinkedIn has great groups – whether it’s cooking or B2B marketing – your audience is there. Have a discount or a special offer ready to give as a gift.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. I’m constantly referring back to Forrester’s POST methodology when planning campaigns. And at the execution level, it’s an important distinction. All rights reserved.

Social Media 118

Social Media Strategy Social CRM Company 118

ProBlogger

MAY 10, 2012

Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. Normally it’s best to use a white paper if you’re providing a service or product in the B2B sector. This guest post is by Mitt Ray of The White Paper Blog.

How To 38

How To Tips Products List 38

Convince & Convert

MAY 20, 2014

This is not a random sample. Once you look a bit closer at all the top posts by USPS and how much engagement they have gotten it looks like this is a coordinated campaign. Several B2B FB pages like Kim Garst’s Boom! What Does “Good” Mean on Facebook? So how do you tell who is being most effective out of all those pages?

Data 164

Data Facebook Retail Fashion 164

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 209

LinkedIn Tips Hubspot B2B 209

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? 40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), Social Media Facts & Figures for B2B Sales by Inside View.

Research 212

Research Social Media B2B Marketing 212

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

Social Media 208

Social Media Tools Netvibes Sample 208

Convince & Convert

FEBRUARY 19, 2016

If I’ve got, especially for a B2B topic, let’s say, a big popular celebrity may not be the best influencer for me to reach out and engage with. We just talked about many, many use cases just in this little sample demo. Those kinds of platforms are well-suited to B2C, consumer goods advocacy kinds of campaigns.

Influencer 60

Influencer Marketing How To Report 60

Webbiquity SMM

APRIL 6, 2017

Sample review: “Infusionsoft is a CRM designed to cater to small businesses. Sample review: “Nimble…merges the feeds from each (major social network) into one centralized inbox. Sample review: “CrystalKnows.com is a web tool and GMail plug-in that analyzes public information (LinkedIn, media quotes, blogs, etc.)

Social CRM 196

Social CRM Tools Sample Samples 196

Webbiquity SMM

MAY 2, 2017

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. Sample review: “The first stage of optimizing (your) content (for social channels) is finding out what is missing from your current content.

Tools 203

Tools Sample Samples Marketing 203

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Sample review: “Buffer is a great automation tool.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

OCTOBER 23, 2012

If you get your paid campaign in front of influencers, they’ll spread your messages for you — and bring them to many more people than you originally targeted.” Secrets of Becoming a Pro B2B Tweeter by Social Media Today. ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot.

Tools 205

Tools Tips Twitter Klout 205

Oktopost

NOVEMBER 18, 2019

As a result, a growing number of B2B companies are turning towards experiential marketing as a more effective discipline to cut through the overwhelming noise. How B2B Companies Can Leverage Experiential Marketing. However, while the digital generation has grown accustomed to ignoring ads it has also gotten used to being entertained.

B2B 86

B2B Company Marketing Conference 86

Buffer Social

JUNE 1, 2016

The content is highly technical, as you can see from this sample tweet: Salesforce’s engineering team uses Twitter as well, primarily to share photos and videos from their events. and plan your PR campaigns accordingly. I recently spent a whole day at a B2B tech company watching Sam, a sales rep, call prospects.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Kikolani

DECEMBER 31, 2010

How to ask bloggers for links and reviews – a guide to requesting support from bloggers, including a sample email and how to cultivate relationships with bloggers. How to manage multiple blogs – an infographic plus a great post (and even better discussion) of owning multiple blogs and multi-author blogs.

Mashup 132

Mashup Resources WordPress Reputation 132

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Style Sample Magazine.com June 15, 2010 at 8:33 am { 42 comments… read them below or add one } Hugo February 10, 2010 at 10:06 am I think that the biggest takeaway from this post for me is the understanding the mainstream media world and the blogger world are quickly becoming one and the same. Did I miss any rules?

Blogger 177

Blogger Press Release Advertising Review 177

Convince & Convert

MARCH 9, 2010

What about Baskin Robbins – with a promotion offering free samples (and extra napkins)? Any good traditional media campaign doesn't ignore the smaller publications either. This is where traditional ad campaigns have scored big – less competition for eyeballs means greater impact. Of course facial hair supply.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

agora pulse

SEPTEMBER 2, 2020

You wouldn’t start a client campaign without a strategy, would you? Also, ask to see past work samples. Social media campaign not working the way you hoped? Sharing case studies, work samples, and client testimonials is great for your agency’s social media channels. Get That Research Done And Strategy Written.

Social Media 148

Social Media Marketing How To Tweetdeck 148

Convince & Convert

FEBRUARY 9, 2012

We took the Internet Retailer 500 as our sample, and we took 38 data points, publicly available information. B2B teams tend to be more spread out. Very classic B2B. It’s not like you need to avoid it simply because it’s B2B. One of the things that stood out was their usage of social media management tools.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

We took the Internet Retailer 500 as our sample, and we took 38 data points, publicly available information. B2B teams tend to be more spread out. Very classic B2B. It’s not like you need to avoid it simply because it’s B2B. One of the things that stood out was their usage of social media management tools.

Company 112

Company Retail iPad Google 112

The Way of the Web

APRIL 10, 2011

24 companies is a pretty small sample group, but hey-ho… Why am I perplexed? Whilst for B2B, LinkedIn shouldn’t be underestimated, and the likes of Scribd, Slideshare etc all come into action. And a 1% click through rate compared to an 11% rate for email marketing.

Social Networking 34

Social Networking scribd Foursquare Retail 34