The Top 10 B2B Marketing Software Solutions

Oktopost

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. Customer-centered content delivered in the most-relevant formats — like video, which more than 70% of B2B customers use for purchasing research.

Measuring Customer Experience for B2B Marketers

Oktopost

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. B2B Marketing

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4 Fresh Trends in B2B Social Campaigns

Convince & Convert

Consumer brands spent the early years of the social boom using campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs. In the B2B space, having people follow you is not enough. For B2B marketers, the promise of social is user data, and first generation social campaign technologies just weren’t delivering.

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3 Inspiring B2B Social Media Campaigns

Meltwater

B2B companies often feel handicapped in their efforts to market on social media. Typically, they… Read More.

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B2B Employee Advocacy Best Practices

Oktopost

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Many B2B organizations believe that the future of social media marketing lies in employee advocacy: 64% of companies credit employee advocacy with attracting and developing new business, while 45% attribute new revenue streams to advocacy. B2B Employee Advocacy Customer Stories.

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10 Best B2B Webinar Platforms for 2021

Oktopost

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021?

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How to Create An Effective B2B Social Media Strategy

Social Media Strategies Summit

But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think. LinkedIn for B2B Social.

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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. Campaign & web analytics.

LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. Content relevant to B2B decision makers and said decision makers?

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What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

What Is A Social Media Marketing Campaign? Social media campaigns are like a boost of high-octane fuel into your marketing strategy. It’s vital to time your social media campaign right, to catch trends at the perfect time and place. Guest post by Willi Mays.

6 Key B2B Marketing KPIs to Measure

Oktopost

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. That might be a big reason why nearly 70% of B2B content ends up unused , because it doesn’t align with what buyers are interested in. 6 B2B Marketing KPIs to Measure.

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Snapchat Launches New Campaign to Highlight its Potential for Businesses

Social Media Today

Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform

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Top 10 B2B Influencers in 2020

Oktopost

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing?

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12 Ways to Leverage Holiday Email Greetings for B2B Sales [ w/Examples]

Oktopost

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Top 12 Tips for driving B2B sales with holiday greeting emails. B2B Marketing

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3 Ways B2B Brands Can Be More Human

Oktopost

The world is a very connected place and B2B brands have long been expected to intertwine more humanity into their marketing efforts. But in today’s environment, how can B2B brands be more human when interactions have gone digital? In our fifth episode of Oktopost’s original discussion series, “The Globalization of Social Media”, Colin Day , Oktopost ’s Managing Director EMEA hosts B2B marketing legend, Steve Lucas , former CEO of Marketo , an Adobe company and current CEO of iCIMS.

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Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

Webbiquity SMM

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker.

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Guest post by Brandon Brown.

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Agile Marketing in B2B

Buzz Marketing for Technology

What we needed was a quick-response campaign platform tied to newsworthy events that we already knew were on the horizon, and that our customers also anticipated. Our keyword buy results were among the strongest ever recorded for any PwC paid-search campaign, with the highest ever click-through rates and the lowest bounce rates. And we booked business in the first week of the campaign.

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Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity SMM

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. B2B marketing can be tough, especially when so many campaigns look the same. Even in B2B, buyers are actual humans with feelings. And in the event that your materials are fairly enticing on their own, including cats in your marketing campaign will stir up viewers’ emotions even more. Using Cats Gives Your B2B Marketing More Authenticity.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. Why LinkedIn Lead Generation is Perfect for B2B Marketing. Along with that, LinkedIn offers more accurate targeting geared toward B2B, minimizing wasted money and effort.

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Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Lee Odden showcases the best campaigns of 2014 thus far.

B2B Messaging: Why it Matters More in Times of Crisis

Oktopost

Businesses are being forced to rethink B2B messaging. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? Listen to the podcast: Or watch the live broadcast: Key Take-Aways from Scott Vaughan: Get on your Front Foot: Now is not the time, as a B2B marketer, to sit back and wait for things to happen. Ask them what they want to hear from your brand and if your current B2B messaging is on point.

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5 Essential Social Media Best Practices for B2B Marketers

Oktopost

B2B social media marketing success doesn’t have to be difficult. Unless, you’re a B2B business.That’s a whole different ball game. Most social media networks, other than LinkedIn are not set up for B2B marketing. Create content B2B buyers like. “If

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The Absolute Guide to B2B Advertising on Quora

Oktopost

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. Therefore, social or user generated content platforms like Quora, G2Crowd, and Capterra are gaining popularity as sources for software and other B2B product reviews. This presents B2B marketers with a new playground. The New B2B Marketing Platform.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman. It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing.

How to Understand the Marketing Rule of 7 in B2B

Oktopost

The so-called Rule of Seven comes up often in B2C contexts, but it’s just as important for B2B marketers to remember — as long as you don’t get hung up on taking it literally. This seems especially true for B2B businesses that sell mission-critical, high-value products.

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3 Ways B2B Marketers Can Stay Digitally Connected Through Content

Oktopost

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. However, in a world where no work day is the same from day to day, B2B marketers are being presented with a new challenge of generating value-driven content that resonates with their audiences. B2B marketers must shift their approaches to match the times. Content Marketing B2B Marketing Strategy

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Cool B2B Marketing Tools for Marketo Users

Oktopost

As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Digital marketing and the technology that supports it is changing every day, and b2b marketing tools offer stronger support for lead generation efforts than ever before. B2B marketers are under constant pressure to create a predictable pipeline and know exactly which components in their marketing mix work – and which don’t.

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Top B2B Brands on Social Media

Social Media Strategies Summit

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). B2B brands that use social media successfully to drive lead generation, consideration and purchases take the time to understand the habits, behaviors and needs of their target audience. What B2B brands do you follow on social media?

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How to Create a B2B Video Marketing Strategy

Oktopost

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. This is not to say that B2B marketing doesn’t exist but that despite its massive potential it’s still being used mostly to illustrate the complexities of the product in an easy to digest way: the classic “product demo” video. For most traditionalists, video doesn’t work for for B2B marketing for two reasons.

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How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity SMM

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets. So the obvious question now isn’t why Instagram, but how: how can you use Instagram, and Instagram marketing tools , to explode your B2B brand and drive traffic to your site?

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4 overlooked B2B market research methods for understanding your customers

Sprout Social

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Get to know B2B buyers through keyword research.

Instagram Hides Likes, What This Means for B2B

Oktopost

The same holds true for B2B organizations, who use Instagram to effectively display the more human, cultural, and light-hearted side of their company. . Instead of fearing the potential hidden like update, there are ways B2B businesses can instead use it to their advantage. With post and campaign-level Instagram in-app reports, B2B businesses are able to see data that goes beyond simple like counts. B2B Marketing Content Marketing Social Media Marketing

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The Value of Social Listening in B2B Digital Marketing

Oktopost

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. Social media marketing is becoming increasingly important to the success of B2B sales efforts.

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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing.

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The Top 10 B2B Marketing Strategies for 2019

Oktopost

With all that available, there’s no excuse for running a business-to-business marketing campaign that can be accurately described as, “throwing stuff at the wall and seeing what sticks”. The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. B2B Marketing

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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. The opening chapter, “Why B2B is Better at Social Media than B2C,” helpfully lays the groundwork for the book with two key sections.

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How to Improve the Performance of Your B2B Content Marketing Strategy

Social Media Today

Looking to improve the performance of your B2B marketing campaign? Here are some tips

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Why Social Media Matters for B2B Vendors

Webbiquity SMM

Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g.

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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social. Most B2B marketers are still using a social media playbook developed by B2C companies.

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