Convince & Convert

APRIL 29, 2016

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2. But to what end? Send them more.

B2B 60

B2B Education Content Marketing 60

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). This may include your brand’s name and other campaign-specific hashtags. What do you want to achieve from your paid social campaign?

Brands 159

Brands Airlines Hashtag Influencer 159

Convince & Convert

JUNE 16, 2014

Terry: Do you think communicators are missing opportunities if they don’t have conversion activities or call to actions plans in their campaigns? [link] For more of this series (and others) please subscribe to my YouTube channel. They might. They might not. So, to some degree, it depends on the business. (to

B2B 158

B2B Content Marketing Metrics 158

Pam Moore

MARCH 7, 2023

Defining and knowing your brand personality as well as knowing how you want to present it to the world will simplify how you work with freelancers, agencies, designers and anyone helping you create your brand assets and campaigns. Your brand identity includes your color scheme, shapes, topography, logos, brand voice and much more.

Authentication 78

Authentication eBook Brands B2B 78

Pam Moore

MARCH 7, 2023

Defining and knowing your brand personality as well as knowing how you want to present it to the world will simplify how you work with freelancers, agencies, designers and anyone helping you create your brand assets and campaigns. Your brand identity includes your color scheme, shapes, topography, logos, brand voice and much more.

Authentication 78

Authentication eBook Brands B2B 78

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

agora pulse

MARCH 1, 2021

Bonus Material: Free SMART Goals Ebook. Currently, an invite-only, BrandConnect (previously known as FameBit) allows creators to work with brands to create branded campaigns. In many niches (SaaS, B2B, etc.), Are your videos just sitting on YouTube and not making money for you? Apply for YouTube BrandConnect.

YouTube 208

YouTube How To Guidelines Adsense 208

Pam Moore

JULY 22, 2020

The #1 way to ensure that your marketing campaigns and programs perform at the highest level is to to make certain that you are targeting the right audience. Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). Step 2: Know your unique value .

Strategy 78

Strategy Template Templates Marketing 78

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. These content marketing pieces can both be obtained by anyone who fills out their forms, which in turn, puts new prospects into the company’s sales funnel by attracting them to an ebook that is both useful and fun. There is risk in any campaign.

Conversation 167

Conversation B2B Marketing GPS 167

Pam Moore

SEPTEMBER 3, 2020

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. Download my free Buyer Persona Worksheet here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!).

Template 78

Template Templates Video Avatar 78

Pam Moore

JULY 6, 2020

Defining and knowing your brand personality as well as knowing how you want to present it to the world will simplify how you work with freelancers, agencies, designers and anyone helping you create your brand assets and campaigns. 15 Tips to Ignite Your Brand (ebook). Buyer Persona Worksheet (editable templates for b2b and b2c).

Brands 78

Brands eBook Template Templates 78

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140

B2B Research Influencer Marketing 140

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Think ebooks, white papers and even blog posts. Offer consumable content …. And long-form content. Use keywords.

Content 124

Content Brands Findability Marketing 124

agora pulse

DECEMBER 23, 2020

Bonus Material: Free SMART Goals ebook. This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Bonus Material: Free SMART Goals ebook.

Skills 195

Skills Social Media Marketing Influencer 195

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). Adapt the message to highlight the most important aspects according to the traits of the audience or target segment.

Content 90

Content Sample Samples Sentiment 90

Pam Moore

DECEMBER 2, 2020

Episode Highlights 3 Reasons Marketers fail with digital marketing and social media Why defining what success looks like up front is the foundation for success The power of patience to achieve the results you deserve and expect The importance of researching your audience before you waste time on content or digital and social media campaigns The benefits (..)

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

The importance of researching your audience before you waste time on content or digital and social media campaigns. Supporting Resources: How to Get Your Social Media Budget Approved (ebook). Buyer Persona Worksheets (editable worksheets for both b2b and b2c). Buyer Persona Worksheets (editable worksheets for both b2b and b2c).

Social Media 78

Social Media Marketing Small Business Training 78

agora pulse

JANUARY 22, 2021

Bonus Materials: FREE Instagram Strategy Ebook. Some Instagram features will be exclusive to business or creator accounts, like native analytics, action buttons, and shoppable campaigns. Are you using Instagram as thoroughly as you can? Social media managers often overlook these important Instagram features. Make sure you don’t!

Features 124

Features Instagram Hashtag Social Media Management 124

Social Media Strategies Summit

NOVEMBER 28, 2022

If your call to action is to download an ebook, the landing page should send you somewhere like this: Image source. How much can you dedicate to the whole campaign, and how much are you willing to pay per click? Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. Engagement.

Examples 246

Examples Facebook B2B Instant Messaging 246

Writtent Blog

APRIL 1, 2013

33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing. One of the most-viral campaigns of all time, BlendTec’s Will it Blend , managed to make heavy-duty blenders humorous and worthy of being shared.

Brands 108

Brands Content B2B Wireless 108

Jon Loomer

OCTOBER 7, 2015

When creating a campaign within Power Editor, select the new “Lead Generation” objective. Facebook brings up requests based on automotive, education, e-commerce, B2B, professional services, health insurance, auto insurance, need help and purchase intent. B2B: Size of company. You can also add a custom question.

Video 120

Video Insurance Facebook Automotive 120

Oktopost

SEPTEMBER 14, 2021

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. The most successful B2B companies understand this: 60% of them have a documented content marketing strategy.

B2B 131

B2B Content How To Statistics 131

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay. Closing Thoughts.

B2B 244

B2B LinkedIn Strategy Marketing 244

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting?

B2B 139

B2B Strategy Statistics Research 139

Kikolani

NOVEMBER 19, 2010

The Blog World eBook – for those who missed Blog World Expo, check out this free ebook on one awesome blogger’s experiences. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. 7 social link building tips – how engagement can build links.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185

B2B Social Media Review eBook 185

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. And 75% of marketers use data on lead generation from their periodic reports to demonstrate how their campaigns directly influence the company’s ROI. The answer is to employ a lead nurturing campaign.

B2B 165

B2B ROI Campaign Buy 165

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

DECEMBER 22, 2013

The intelligent content conference is no misnomer – some of the brightest minds in content marketing strategy will gather in San Diego to listen to 70+ leading experts deliver their thoughts on advanced topics like dynamic publishing, structured authoring, eBook publishing, and big data. SXSW Interactive – March 7-16, 2014.

Conference 60

Conference Marketing Education Hubspot 60

Convince & Convert

SEPTEMBER 22, 2010

Email is the foundation for any online marketing campaign. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. Social rounds it out, helps to expand reach. Unless you have a blockbuster idea like the Old Spice Guy, stick with your foundations. link] Angelique Really?

Social Media 135

Social Media Strategy Social CRM Consultant 135

ProBlogger

MAY 17, 2013

Setting a Auto-Responder Campaign that Actually Works in 3 Days. You might consider a short eBook or report, or something like more adventurous like access to a web tool, a widget download, or access to a member’s only area with key features and valuable information. I prefer Constant Contact or Mobilizemail’s new email feature.

How To 47

How To eBook Resources Widget 47

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Oktopost

APRIL 7, 2022

So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? In B2B especially, customers are likely to be on a retainer or may make regular purchases. But when you use the data, you can make incremental changes to your campaigns over time to improve your conversion rate. ?

Social Media 118

Social Media How To Metrics B2B 118

agora pulse

MARCH 1, 2021

Bonus: Free SMART Strategy Ebook. Publish downloadable gated content like ebooks and whitepapers. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. A campaign run by Disney to raise money for the Disney Make-A-Wish Foundation? They raised over $1 million during that campaign.

How To 174

How To Hashtag LinkedIn Newsletter 174

ProBlogger

DECEMBER 3, 2012

When bloggers think about monetising their content, most will turn to Google AdSense for advertising revenue, and some may think about releasing an ebook or enrolling in an affiliate program. . Once the campaign is live, the agency will track results, and optimize creative and placements in order to achieve the campaign objectives.

CPM 41

CPM Proposal Price Press Release 41