Oktopost

NOVEMBER 28, 2022

In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company.

B2B 84

B2B Metrics Engagement Data 84

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better. Explore Matched Audiences.

B2B 148

B2B LinkedIn Tips Marketing 148

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead. Get personal.

B2B 125

B2B Examples Discount Campaign 125

Webbiquity SMM

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here.

B2B 105

B2B Trends Social Media Marketing 105

Pam Moore

JUNE 26, 2020

The Top 10 Things You Must Know About Your Customer (ebook / marketing guide). Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Supporting Resources. Audience Marketing Prioritization Worksheet. Learn more and apply here.

eBook 78

eBook Template Templates B2B 78

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Twist Image

SEPTEMBER 1, 2016

B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!). That feels like it could be the story of a B2B or B2C opportunity. . b2b content marketing.

B2B 45

B2B eBook Marketing Forums 45

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

B2B 190

B2B MySpace Startup Social Networking 190

Buzz Marketing for Technology

MARCH 2, 2010

Over the last month or so we really have gotten our content engine humming producing not only some great thought leadership, eBooks, blog posts etc which we use as social “objects&# but also we held (what I believe is) one of the largest Virtual events ever with On24. Related posts: B2B Marketing Content: Lure or Lasso?

B2B 206

B2B Engagement Marketing Sentiment 206

Convince & Convert

APRIL 29, 2016

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2. But to what end? Send them more.

B2B 60

B2B Education Content Marketing 60

Convince & Convert

JUNE 16, 2014

to read my ebook on the 4 types of content marketing metrics, go up to the top left of this page and click on the “+” for ebooks and select the “Field Guide to Content Marketing Metrics” ~ jay) Terry: How do you think companies who don’t have dedicated resources can create branded content?

B2B 159

B2B Content Marketing Metrics 159

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. Though he writes about software startups, his advice applies to any B2B business. Levin also recommends showing prospects your eBooks, whitepapers, and case studies during this stage. Does your B2B business successfully convert prospects into customers?

B2B 60

B2B How To Case Study Startup 60

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Pam Moore

MARCH 7, 2023

Here are some resources to get you started. Here are some resources to get you started. The post Unleashing Your Brand’s Soul: Create a Personality that Emotionally Connects first appeared on Pam Moore Speaker, Trainer, Consultant. Click the icon below to listen.

Authentication 78

Authentication eBook Brands B2B 78

Pam Moore

MARCH 7, 2023

Here are some resources to get you started. Here are some resources to get you started. The post Unleashing Your Brand’s Soul: Create a Personality that Emotionally Connects first appeared on Pam Moore Speaker, Trainer, Consultant. Click the icon below to listen.

Authentication 78

Authentication eBook Brands B2B 78

Oktopost

FEBRUARY 20, 2018

“Gating content” or placing forms in front of eBooks, webinars, and whitepapers has long been practiced by B2B marketers. You give access to a valuable piece of content in exchange for an individual’s contact information. The question is, how relevant is this practice in 2018? And especially under the new GDPR regulations?

Content 87

Content B2B eBook Questions 87

Pam Moore

JULY 22, 2020

Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). 10 Reasons You Need an Audience First Marketing Strategy (ebook). 10-Point Checklist for Irresistible Content (ebook). 3 Steps for Audience Marketing Success.

Strategy 78

Strategy Template Templates Marketing 78

Pam Moore

OCTOBER 8, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , 10 Reasons You Need Audience Marketing eBook, Content Calendar Template. Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!).

Template 78

Template Templates How To Training 78

agora pulse

MARCH 1, 2021

Bonus Material: Free SMART Goals Ebook. In many niches (SaaS, B2B, etc.), Are your videos just sitting on YouTube and not making money for you? Then check out these different ways of how to monetize your YouTube channel. Use YouTube to generate leads. Youtube is one of the most powerful lead-generating platforms out there.

YouTube 208

YouTube How To Guidelines Adsense 208

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Do you want users to visit your website or app, download an ebook, or buy a particular product? So, how can you boost your brand’s value?

Brands 159

Brands Airlines Hashtag Influencer 159

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 142

B2B Research Influencer Marketing 142

Pam Moore

JULY 6, 2020

15 Tips to Ignite Your Brand (ebook). The Top 10 Things You Must Know About Your Customer (ebook / marketing guide). Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my free eBook 15 Tips to IGNITE Your Brand & Stomp Status Quo! . Supporting Resources. Learn more and apply here.

Brands 78

Brands eBook Template Templates 78

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Pam Moore

SEPTEMBER 3, 2020

Download my free Buyer Persona Worksheet here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Top 5 ways a buyer persona will help your business grow. Need help taking your brand to the next level?

Template 78

Template Templates Video Avatar 78

Convince & Convert

JULY 9, 2013

Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. In fact, getting the influencers your target buyers listen to to contribute content to your site, write about you on their site, or simply share your latest eBook, can make your life a lot easier.

Influencer 160

Influencer Strategy Content Marketing 160

Webbiquity SMM

SEPTEMBER 28, 2021

Check out her latest eBook “ How to Tweet and Thrive on Twitter ” now on Amazon. The post How to Avoid Being Banned on Social Networks + What to Do if You Are appeared first on B2B Marketing Blog | Webbiquity.

Social Networking 265

Social Networking Guidelines How To Policies 265

ProBlogger

DECEMBER 23, 2014

Ask any professional blogger and he’ll tell you that selling eBooks, eCourses, trainings, tutorials and other forms of digital products is one of the most profitable ways of making a sustainable income from your blog. Jawad Khan is a Content Marketing Specialist at Quality Trade , a leading marketing and trading platform for B2B companies.

eBook 50

eBook Products Applications Blogger 50

Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

Feed 264

Feed Feedly News SEO 264

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. These content marketing pieces can both be obtained by anyone who fills out their forms, which in turn, puts new prospects into the company’s sales funnel by attracting them to an ebook that is both useful and fun. By doing so, you make your clients look good.

Conversation 167

Conversation B2B Marketing GPS 167

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Think ebooks, white papers and even blog posts. Offer consumable content …. And long-form content.

Content 124

Content Brands Findability Marketing 124

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

Types 255

Types Content Case Study Press Release 255

agora pulse

DECEMBER 23, 2020

Bonus Material: Free SMART Goals ebook. This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Bonus Material: Free SMART Goals ebook.

Skills 195

Skills Social Media Marketing Influencer 195

Pam Moore

NOVEMBER 23, 2020

Download this free ebook and then take a listen to episode #279 of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. Supporting Resources: How to Get Your Social Media Budget Approved (ebook). Buyer Persona Worksheets (editable worksheets for both b2b and b2c). Need more help?

Training 78

Training Marketing Consultant Template 78

Webbiquity SMM

MAY 21, 2015

In addition to being an expert on enterprise b2b marketing, she’s the co-author (with Mark Burgess ) of The Social Employee , and the authority on how to inspire employee social media advocacy inside large organizations. As are, getting more granular, experts in developing b2b buyer personas, like Ardath Albee and Tony Zambito.

Social Media 100

Social Media Marketing B2B List 100

Writtent Blog

APRIL 2, 2014

Many of these eBooks were tools I’ve used myself for education and improvement. His 230-page, free eBook is among the best. Kapost is a leading provider of content marketing software, and their free eBook is definitely worth your time, if for no other reason than it’s an actual marketing comic book. Content Marketing Made Easy.

Resources 99

Resources Content Case Study eBook 99