Webbiquity SMM

SEPTEMBER 21, 2010

“Traditional&# media is struggling. Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. to topic-focused niche sites such as (using social media as an example) Social Media Today and Social Media Informer.

Aggregator 189

Aggregator Paper.li B2B Content 189

Buzz Marketing for Technology

JANUARY 26, 2011

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Think about the life span of paper based earned media – not long after its printed does it sit on someone’s shelf. It used to be said that any publicity is good publicity.

Social Media 213

Social Media Microblogging B2B Journal 213

Social Media Strategies Summit

NOVEMBER 14, 2019

As a result, the audience of LinkedIn is different than any other social media site: 50% of LinkedIn users have a college degree, 45% earn at least $75K per year, and 33% of millionaires are on the platform. These demographics make LinkedIn an enticing and important channel for brands. 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Writtent Blog

JUNE 5, 2013

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. Don’t Be Like Your Competition.

Small Business 100

Small Business B2B Strategy Content 100

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

APRIL 2, 2015

The brand wasn’t targeting consumers, but transport companies. So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). Increasingly, B2B brands are taking this maxim to heart. Why should consumers have all the fun? The Value of Video.

B2B 60

B2B Marketing Microsoft Hubspot 60

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. However, that is not the only reason manufacturing brands should adopt digital marketing.

B2B 136

B2B Marketing Construction Committee 136

Convince & Convert

JANUARY 13, 2016

2016 is here, and it’s safe to say that the hype around social media has well and truly settled. We have watched social charge through its wild, carefree teenage years and make billions of friends in the process. No matter the reason, it’s time for B2Bs to address some limiting beliefs. highlight to tweet).

Social Media 60

Social Media B2B eBook Case Study 60

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

FEBRUARY 2, 2016

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow.

Hubspot 100

Hubspot Marketing B2B Survey 100

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 199

Social Bookmarking StumbleUpon Engineering Sites 199

Convince & Convert

MAY 27, 2014

Hollywood Branded hit that nail on the head with a project they recently did for their client, PassionRoses. They are owned by a B2B parent company and debuted their consumer site in early 2014. Let’s take a look: Jason Derulo has the clean image that PassionRoses wanted to align their brand with.

Case Study 147

Case Study Study Influencer Project 147

Twist Image

JULY 22, 2016

Why are brands still struggling to demonstrate ROI for social media? There are few marketers out there whom I'd rather pitch these questions at than Mitch Joel, President of the digital marketing agency Mirum and a man described by Marketing Magazine as a 'Rock Star of Digital.' b2b marketing. marketing magazine.

Video 40

Video Brands B2B ROI 40

Buzz Marketing for Technology

OCTOBER 1, 2008

Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. And this hasn't gone unnoticed – recent B2B Magazine article mentioned the top M&A target is a marketing company strong in integrating custom content and live events!

Web 2.0 100

Web 2.0 Content Brands B2B 100

Pam Moore

FEBRUARY 24, 2018

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived.

Feed 167

Feed Feedly Metrics News 167

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 72% of marketers think that branded content is more effective than magazine advertisements.

Content 110

Content B2B Hubspot Marketing 110

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. 3 Ways a B2B Software Company Improved Its Integrated Communications. What a Duck Can Do For “Social” Media Relations.

Case Study 100

Case Study Study Banking Campaign 100

Twist Image

MARCH 16, 2017

If I pulled you aside and told you that I had built a social media application that allowed people to share simple text message (140 characters at a time), small images and short videos, would you think this was a good idea? It's not hard to see that the markets, the media and some people are (very) sour on Twitter. instagram.

Twitter 59

Twitter Journal Applications Advertising 59

Buffer Social

JULY 28, 2016

Quick quiz for social media marketers : Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?”. People get social media. But it seems many are still bewildered by social media marketing. 3 Guidelines for Talking to Anyone About Social Media. Others aren’t.

Social Media 76

Social Media Marketing Team Guidelines 76

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. What is an Instagram giveaway?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Writtent Blog

JANUARY 10, 2014

B2B marketers who blog gain a 67% in crease in lead generation over their peers that don’t. Blogs can speak for your brand. Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all. More than 60% of U.S. Factbrowser ). Content Plus ).

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Waxing UnLyrical

JULY 27, 2011

In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. Unfortunately, my first brand experience with QR last fall was a huge let down. Tell me to “like” a brand on Facebook in order to get a free burrito from your chain restaurant; I’m there, no questions asked. Image: Robin M.

SMS 264

SMS Sample Samples Campaign 264

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Social media channels abound for publishing purposes. The recognition that we are media companies. There are no more excuses.

Content 144

Content Consultant Marketing Price 144

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JUNE 3, 2010

link] [link] Elise Duplin What BP Can Learn from Umpire Jim Joyce | PR 2.0 | Social Media Consulting – Convince &Convert [link]. RT @intersection1: RT @jaybaer: The power of "I'm Sorry." " What BP Should Learn From Umpire Jim Joyce. 2 little word mean so much. link] sietsema Truth, or Consequences?

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Social media channels abound for publishing purposes. The recognition that we are media companies. There are no more excuses.

Content 131

Content Consultant Marketing Price 131

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. What Horrible Things Did Time Magazine Do in 1964?

Trends 167

Trends How To Digg Press Release 167

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Proactive Report

OCTOBER 8, 2012

And almost three-quarters (73%) agree that ‘brands are becoming publishers.’ The survey polled 1300 1,300 marketers working for brands, agencies, and publishers. So it would seem that just as they did at the birth of social media, the majority of companies are diving in without a plan. requires purchase).

Publishing 79

Publishing Content Marketing B2B 79

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

As a whole, we consume more content than ever, whether in the form of blog posts, videos, or social media. 71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). 81% of brands use affiliate marketing to promote their products. What Is Affiliate Marketing?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find a social media guru to add to our team?

Questions 161

Questions Social Media Consultant Education 161

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

B2B 186

B2B Social Media Review eBook 186

Convince & Convert

APRIL 13, 2015

Her second post for HBR, “ How to Reinvent Your Personal Brand ” struck a chord. She was asked to expand it into a 2500-word article for the HBR Magazine. Finding a group of friends to amplify each other’s messages on social media can create a very positive echo chamber around the quality of each other’s work.

Proposal 60

Proposal Consultant Insurance B2B 60

Writtent Blog

MARCH 10, 2014

What if you’re trying to make a startup seem like a bigger, more well-established brand? We’ve picked some of our favorites, with an eye toward including brands that succeeded for their clients in the face of a massive challenge: 1. Pace: Four Seasons Magazine. A 500% Increase in Social Media Traffic.

Content 85

Content Marketing Energy Case Study 85