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Content Strategy Tips from Top B2B Brands

Writtent Blog

To inspire you to a more original small business content strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companies with brilliant content. With a sports theme, of course.

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B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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Top 10 B2B Influencers in 2020

Oktopost

And everyone’s on social media. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing?

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The Key to Success in Enterprise Social Media

Direct Marketing Observations

Lately, I’ve been thinking way too much about organic B2B social media marketing. This is the great struggle for the enterprise in social media. It’s ticking and you need to figure out real quick where social media fits within your org. It’s brutal at the B2B level. Does it fit?

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How to Get Started With One-to-One Social Media Engagement

Oktopost

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. B2B companies are especially guilty of this — but they don’t have to be. But if it’s done in a vacuum, you’ll be missing out on what makes social media truly special and successful.

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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

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