Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Can you actually measure the ROI of social media? Can you hire a millennial to run your social and be successful? Jennifer Gutman is Oktopost’s Director of Social Strategy.

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Social Media B2B Social Media Management Hosting 158

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Social Media Strategies Summit

NOVEMBER 12, 2020

Social media is a powerful tool for finding new customers and moving them through the sales funnel. While all businesses should have a social media presence, the value of social media for small business cannot be understated. Choose the Right Platforms. Choose the Right Platforms. Source: Disney Parks.

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Small Business Social Media Strategy Flipboard 231

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from.

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Social Media Management Organization Products Social Media 103

Keyhole.co

DECEMBER 26, 2023

Most cola and energy drink companies began with a product-forward attitude. Today, Red Bull is the most popular energy drink worldwide and enjoys a 39.5% This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. market share. Instagram: 19.1 million Twitter: 1.9

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Social Media Strategy Sports Meme 52

Sprout Social

FEBRUARY 21, 2022

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. Let’s state the obvious: Social media governance is not the sexy side of social. The EQ you need to run social media is really high.

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Social Media Pharmaceuticals Energy Policies 125

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. Your videos must be interactive, transparent, innovative and topical, and the best types of social media video content blend all of these elements. This example from luxury watch brand Shinola is engaging in many dimensions.

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Engagement Video Social Media Issues 104

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

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Skills Social Media Marketing Influencer 195

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. But how do you create content around diversity that resonates and feels authentic? We’re discussing both the icks and ideals for Women’s History Month social media ideas.

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Social Media Team Groups Groups 118

Pixlee

JULY 21, 2021

That’s the power of content engagement, or the lack thereof, as you might say. . You put time and energy into developing “top-shelf content,” but your audience is just not where you want them to be. But don’t despair; there’s an art to crafting engaging content you need to generate conversions. Optimize for Interactive Content.

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Engagement UGC Content Insurance 98

The Realtime Report

APRIL 24, 2024

” Building Real Relationships In our increasingly digital world, authentic human connections are more precious than ever. ” Express your genuine appreciation for your attendees’ time, energy, and contributions. When gratitude is authentic, it fosters affection and loyalty. Don’t let it go!”

Eventful 91

Eventful Survey Loyalty Authentication 91

agora pulse

MAY 15, 2020

You think you portray enthusiasm and energy when you send a flurry of posts. As an experienced social media marketer, you’ve seen your fair share of spam. From fake accounts to misleading posts, social media spam creates unnecessary noise that drowns out authentic content and engagement.

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Social Media Hashtag UGC Authentication 132

Hootsuite

MAY 18, 2021

It’s your chance to express yourself to your followers and (hopefully) drive engagement in the process. Hypothesis: Instagram posts with longer captions get more engagement. There are a lot of people smarter than me who suspect that longer captions get more engagement. Does the algorithm reward wordy posts?

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Engagement Instagram HootSuite Apple 142

Webbiquity SMM

JUNE 1, 2021

What follows is loss of resources, energy, and enthusiasm. Personalized messages that trigger authentic conversations are a great strategy here. Engage with prospective customers on social media. Staying connected with your customers and sales prospects, via email and social media, is critical.

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Tips Marketing Privacy Influencer 352

Hootsuite

JUNE 29, 2021

What are the benefits of using social media for business? billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Stay top of mind.

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Social Media HootSuite Real Estate Sentiment 145

Later

FEBRUARY 5, 2021

Content batching is one of the most effective ways to create social media content your audience loves. In this guide, we’re breaking down the 8 best ways to batch content for social media and ditch the overwhelm. Ready to plan and schedule your social media posts ? How To Batch Content For Social Media.

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Social Media Content How To Film 108

Social Media Strategies Summit

NOVEMBER 30, 2022

hours on social media. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. But what does engaging storytelling in marketing look like? Want to learn more about building a community and engaging your audience?

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Campaign Brands Influencer Collaboration 304

Hootsuite

JUNE 29, 2023

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

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Guidelines Template Templates Social Media 78

agora pulse

SEPTEMBER 15, 2020

Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. Sixteen years ago, Facebook launched, and since then a flurry of other social media platforms joined the mix.

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Social Media Management Skills Social Media Banking 155

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Want to hear more about social media from renowned marketing leaders? In most B2B organizations, social media activity is the responsibility of the marketing team. Catch all episodes here.

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B2B Company Social Media Apple 62

The Realtime Report

NOVEMBER 19, 2021

The second year of the COVID-19 pandemic continued to accelerate the popularity of influencer marketing as consumers remained reliant on online shopping and increased their use of social media platforms as an e-commerce platform. Be Transparent in Your Initial Outreach.

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Influencer Tips Proposal Authentication 209

Buffer Social

MARCH 5, 2021

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.

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Company Social Media Instagram Social Media Management 89

agora pulse

NOVEMBER 15, 2019

Find out why this content performs so well and how you can improve engagement with Instagram memes. As a photo- and video-based social media platform, Instagram requires eye-catching visual content. But it’s that super-sharable aspect that makes memes such great candidates for generating engagement on social media.

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Meme Instagram Engagement Publishing 95

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Get Authentic. Does your brand look inauthentic on social media?

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Social Media Authentication comScore Social Media Management 82

Postcron

JUNE 18, 2018

You’ve heard this advice before: To be successful on social media, you need to be social. But what does being social online look like for a business? In practice, it looks a lot like being social in person. How do I put the social into my social media strategy? In a post about his $1.80

Social Media 101

Social Media How To Hashtag Authentication 101

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. TikTok shakes up the status quo.

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Trends Social Media CPA Sports 145

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

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API Social Media Management Platform Instagram 93

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! But where should you spend your energy?

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Platform Social Media Small Business Instagram 78

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management.

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Strategy Sentiment Marketing Analysis 129

agora pulse

NOVEMBER 21, 2019

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. Consider using media produced by your audience.

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Social Media Management Social Media Facebook Groups 141

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers.

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Social Media Marketing Curata Influencer 110

Ignite Social Media

AUGUST 27, 2019

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. 75% of users say that user-generated content makes messaging more authentic. Why UGC Works. We’re here to help !

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UGC Brands Authentication Banking 98

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. View this post on Instagram.

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Campaign Social Media Travel Hashtag 145

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Is TikTok worth investing time, energy, and resources into?

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Strategy Brands UGC Apparel 86

Keyhole.co

JANUARY 19, 2024

Why you should be riding the wave TikTok is the fastest-growing social media platform ever, reaching a billion users in just three years. The creation of these niche communities has significantly impacted content creation and user engagement on TikTok.

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Trends Hashtag Fashion Energy 59

Rebekah Radice

JUNE 26, 2016

Do you inspire and captivate your social media community? Is your visual content dynamic, engaging and diverse? …if you want to stand out on social media , you must earn the attention of your audience. It can expand your reach, boost engagement and get interaction churning.

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Social Media Brands Energy Buy 129