Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. Define your brand mission statement. Identify personas.

Authentication 42

Authentication Brands CSR Hotels 42

Convince & Convert

SEPTEMBER 11, 2015

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. Tweet Templates for Successful Corporate Branding.

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it.

Engagement 136

Engagement Brands Review Influencer 136

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. All these add to your efforts toward brand engagement for an increase in market share and improved earnings. As marketers, this is an essential advantage.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand. What niches or subcultures does our brand resonate with?

Social Media 127

Social Media Template Templates Skills 127

Waxing UnLyrical

APRIL 4, 2019

Bulletin Board Systems (BBSs), finally leading us to modern day social networks. So how can you, as a communications professional, leverage the power of community building for your brand? The quickest way for your brand to establish its credibility and build trust is to create content that solves problems.

Community building 197

Community building Communities Hubspot Guidelines 197

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Is there an opportunity for you to do something different with your brand voice or style? Definitely.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. And your internal team can curate the articles directly in Sprout.

Buy 94

Buy Curation Statistics Survey 94

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours.

Authentication 147

Authentication Loyalty Buy Study 147

Buffer Social

AUGUST 30, 2023

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. Be authentic & transparent Communities are built on relationships.

Communities 78

Communities Social Media Community building Groups 78

agora pulse

DECEMBER 23, 2020

It also shows you how to measure success effectively so you can get the best possible results for your brand. Social Media Marketing for Beginners 2021 | Chandler Miller & Donald Preace. Although it touches on social media trends and brand-building, this book goes beyond simple Facebook and YouTube tips.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 122

Authentication Tips Marketing UGC 122

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. We care about people so much!

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Waxing UnLyrical

AUGUST 10, 2016

Visual content builds trust & loyalty. That’s why a lot of brands leverage user generated content (UGC). Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real. How is your brand leveraging visual content? And those details matter.

Content 100

Content UGC Loyalty Hotels 100

Pam Moore

JUNE 21, 2019

Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online. Without content and humans, social media and digital marketing wouldn't exist. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.

Content 113

Content Marketing Loyalty Findability 113

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. The reality, though?

Marketing 89

Marketing How To Authentication Discount 89

Pam Moore

DECEMBER 9, 2019

They are looking to escape from the noise and spam of the digital web and the brands that treat them only like a number. Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. They want human connection.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

They are looking to escape from the noise and spam of the digital web and the brands that treat them only like a number. Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. They want human connection.

Template 78

Template Templates Social Media Content 78

Buffer Social

MAY 30, 2023

Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity. If you’re creating for a brand, lean into the low-fidelity style of short-form videos and showcase the people and processes behind your product/service.

Video 76

Video Film Meme Trends 76

Sprout Social

JUNE 29, 2022

There’s something about livestreaming that feels so authentic and unfiltered. In this in-depth guide, we show you how to go live on TikTok and use the feature to boost your brand’s TikTok engagement. You can truly be your authentic self and relate to your audience. This makes it great for engaging your followers.

Engagement 95

Engagement How To Authentication Features 95

Likeable

OCTOBER 22, 2018

Stories have become Facebook’s fastest growing products in the brand’s history, and Instagram as a whole is the fastest growing of all social networks today. We looked, specifically, at pet brands. The brand has a number of Story Highlights appended to its profile where it’s continually pinning new Story content.

Instagram 47

Instagram Brands UGC Widget 47

Pam Moore

APRIL 11, 2018

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. How to have a never ending flow of content ideas for social media, blog posts, video and more!

Industry 152

Industry Real Estate Insurance Content 152

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability.

How To 125

How To Social Media Management Metrics Team 125

Pixlee

FEBRUARY 9, 2017

A ‘ lifestyle brand ’ can best be described as a company that serves to cater its products or services to a specific group or culture of people based on expressed interests, attitudes, opinions, etc. Consider top lifestyle brands like Apple, Disney, and Nike for example. So, know where to start when building a brand lifestyle?

Brands 40

Brands Airlines How To Apple 40

Sprout Social

APRIL 29, 2021

While consumer use of social media is largely similar in both regions ( 87% of UK internet users report having a social media account , compared to 92% in the United States), there is a notable difference with regards to business use of social media. By taking an active approach to social media, you can help shape the narrative.

Social Media 108

Social Media Survey Advertising Review 108

Diva Marketing Blog

JULY 3, 2014

As anyone who has built out a social network page can tell you this is no small feat. Left alone Likes do not necessarily lead to significant shares, community or brand loyalty. And how does it relate back to the brand? Frank''s 7 Tips To Succeed In Social Media. Be Authentic. How did he do it?

Engagement 77

Engagement Tips Facebook Loyalty 77

The Realtime Report

FEBRUARY 16, 2017

Content and social networks are the new currency. Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. ” Click To Tweet. .” Methodology.

Video 131

Video Retail Influencer YouTube 131

Pam Moore

AUGUST 11, 2018

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. How to have a never ending flow of content ideas for social media, blog posts, video and more!

Industry 132

Industry Real Estate Content Insurance 132

Pixlee

APRIL 18, 2017

Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Social data can help marketers to identify high-performing content based on audience, trends on different platforms, and the effectiveness of a brand’s social media activity.

Analytics 47

Analytics Data Strategy Marketing 47

Social Media Strategies Summit

SEPTEMBER 26, 2023

However, the harsh truth is that creating winning social media content for your brand can be challenging. So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers.

Social Media 130

Social Media Brands Content UGC 130

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. They are random.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. They are random.

Template 60

Template Templates Content Social Media 60

Pixlee

APRIL 18, 2017

Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Social data can help marketers to identify high-performing content based on audience, trends on different platforms, and the effectiveness of a brand’s social media activity.

Analytics 40

Analytics Data Strategy Marketing 40

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Because we’re capable of learning more than ever by tracking our customers’ social behavior. Through social listening, you can answer these questions and so much more in an instant. Sounds pretty “social” to us!

Reddit 100

Reddit Tumblr YouTube Review 100