Waxing UnLyrical
FEBRUARY 23, 2015
have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.
Hootsuite
JULY 29, 2021
If you accidentally share something that doesn’t give you commercial rights, you might be in violation of copyright law — which could mean some serious consequences for your brand, or even you personally. In the meantime, low- or no-budget brands can benefit from the wealth of stylish shots. Flickr Commons. Source: Flickr.
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Diva Marketing Blog
FEBRUARY 4, 2010
the people who are behind brands we find ourselves addressing aspects that impact brand value. How can social media help tell the stories of your brand? Can you be a steward of your brand while still maintaining your authenticity? How can you integrate social media into the DNA of your brand?
Waxing UnLyrical
APRIL 13, 2016
Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.
Socialmedia.biz
JULY 28, 2016
Photo courtesy of Sean MacEntee, flickr, CC BY 2.0. So Why It is Time For Brands and Consumers To Get Specific? They will bridge the gap between brands and consumers by encouraging consumers to get specific. Chatmaker understands that while performative, the best chat also delivers authenticity. T hat’s it. We’re done.
Social Media Strategery
NOVEMBER 24, 2014
Here’s a hint for all you young PR pros out there: Image courtesy of Flickr user terren in Virginia. Have you ever watched a presentation from a brand planner? The brand planner focuses on the big picture. Ask to see the brand’s business objectives. What does this mean? Saving a few dollars?
Waxing UnLyrical
APRIL 8, 2015
In a discussion with the CEO of a startup or a branding agency, for example, I might phrase my questions in my authentic Woodstock style. Image: Dennis Skley via Flickr, CC 2.0. And if the prospect talked a lot about their challenges and opportunities, you’re doing very well. And how did you get them talking? This is love.
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