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How Social Listening Paves the Way for a Winning Social Strategy

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Atlassian 118
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Audience engagement: What it is and tips to improve it

Sprout Social

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Influencers have a dedicated social following of people who trust and value their opinion.

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Pumpkin spice and everything nice: 5 seasonal marketing takeaways from fall flavors fever

Sprout Social

In addition to the typical pumpkin drinks, Starbucks introduced its new Apple Crisp Macchiato. Meanwhile, Dunkin’ unveiled its apple cranberry iced beverages. okay @Starbucks DID NOT have to go as hard as they did on this apple crisp macchiato. okay @Starbucks DID NOT have to go as hard as they did on this apple crisp macchiato.

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The power of brand advocacy and its uses

Sprout Social

But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. One way is through brand advocacy.

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Why brands need a social media monitoring strategy

Sprout Social

Monitoring helps you with your brand perception and sentiment. For situations like key influencers complaining online about your business, a faster response might head off a PR nightmare. If they didn’t know of this influencer before, they do now and can keep them in mind for future marketing campaigns.

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How To Create A Social Media Report & Automate Your Reporting In 2022

Keyhole.co

Sentiment shows how people feel about your business. For instance, the keyword “iPhone” reflects the Apple brand. Track your Instagram influencer campaigns, measure the influencer’s ROI and collect metrics such as engagement reach, impressions, and Instagram Stories analytics using Keyhole’s Instagram analytics. .

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Social Media and Your Ever-Expanding Brand

Socialized

There are a few exceptions, like Apple and Bang and Olufsen. Choosing what to respond to and what to ignore is a complex science and the subject of another post, but the tools above will at least give you a glimpse of consumer sentiment and a chance to respond to possibly influence it. Consider PCs.