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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. How to capture negative sentiment in real-time and use it to exceed your customer’s expectations. Watch the recording: Subscribe to the Radically Transparent Podcast today: We’re on Apple Podcasts. Catch all episodes here. Episode Summary.

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How Social Listening Paves the Way for a Winning Social Strategy

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

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Social Media’s Response to Apple vs. The FBI

Convince & Convert

” Tech: Apple vs. the FBI. Earlier this week, Apple shared that a federal court ordered the company to help the F.B.I. While it has not been uncommon for technology companies to resist government demand, Apple’s letter is setting a new precedent.

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Pumpkin spice and everything nice: 5 seasonal marketing takeaways from fall flavors fever

Sprout Social

In addition to the typical pumpkin drinks, Starbucks introduced its new Apple Crisp Macchiato. Meanwhile, Dunkin’ unveiled its apple cranberry iced beverages. okay @Starbucks DID NOT have to go as hard as they did on this apple crisp macchiato. okay @Starbucks DID NOT have to go as hard as they did on this apple crisp macchiato.

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Audience engagement: What it is and tips to improve it

Sprout Social

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Learn all about sentiment analysis and how it can benefit your brand.

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Khoros as a Social Media Management Tool: Our Honest Review

Ignite Social Media

Channel Breakdown Average Duration Time Topic Analysis Topic Focus Issues Emotion Context Significant Terms Sentiment Breakdown Total Contacts Made (by Team Member) . It uses some data points such as: . Khoros pricing details .

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Fall seasonal marketing: A guide to the (other) most wonderful time of the year

Sprout Social

It’s finally fall–time for pumpkins, apples, hayrides and Halloween. And, sentiment about pumpkin spice is 69% positive. For some audiences, fall comes with a “must-do” list of pumpkin patches, corn mazes and apple orchards. But the first day of fall is more than an excuse to break out your cardigan collection.

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