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Why Great B2B Marketing Comes Down to People and Math

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? How do you differentiate great marketing from BS? Gone are the days when Chief Marketing Officers oversee advertising, lead brand management and take charge of market research.

B2B 75
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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Christopher P Willis is Acrolinx ’s Chief Marketing Officer, responsible for all aspects of the company’s Marketing strategy. Catch all episodes here. Episode Summary.

Brands 144
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How Safe Is Two Factor Authentication?

Tweaklibrary

Two-factor authentication is often pushed as a means to secure online accounts. In simple words, even if someone got access to your account’s passwords, they would still have to bypass that extra layer of security – a code if you will that is sent to you via text (or phone call or via an authenticator like Google Authenticator).

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4 Major Solutions Facebook Should Focus on for Brand Pages

Ignite Social Media

If you turn on two-factor authentication to help secure the account, then you run into the issue of being flagged for “suspicious activity” if you have a team of people that access the account frequently from various IP addresses. Looking at Instagram, page access is a lot easier – too easy, in fact.

Brands 155
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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Brute force and fear are no longer profitable strategies.

Loyalty 243
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Be An Advocate For Your Consumer

Twist Image

This makes a lot of marketing skeptics shake their collective heads in disbelief, but it is true. Yes, it was about being an advocate for consumers to connect more authentically to the products and services in their lives. I take marketing very seriously. Marketing for human beings. A marketing event.

Apple 86
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Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security

The Realtime Report

Facebook testing Instapaper-like “Save for Later Reading” feature – recent mobile screenshots reveal that Facebook is testing a feature that will allow users to save links that were shared on Facebook onto a list for future reading (AllThingsD). Foursquare. Any social media updates that we missed? Let us know in the comments below!

News 156