How Safe Is Two Factor Authentication?

Tweaklibrary

Two-factor authentication is often pushed as a means to secure online accounts. So, now the question arises – Is two-factor authentication safe? How Can A Hacker Bypass Two-Factor Authentication? That’s one way of getting to bypass two-factor authentication.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? Good marketers know how to do these things with their eyes closed. 23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples. What markets do you serve? Align your social media and marketing efforts to your goals. Know where and how you are positioned in the market. Stop the Random Acts of Marketing!

Brands 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? Good marketers know how to do these things with their eyes closed. How to Build a Brand that is a Sweet Orange in a World of Bitter Apples. What markets do you serve?

How to Create an Apple ID Recovery Key: iOS 14

Tweaklibrary

No matter how much we criticize Apple for not really innovating their products in the past few years, the security segment is undoubtedly top notch. With every new iOS version or minute updates, Apple makes sure that users’ security isn’t being compromised. &

Apple 69

Natalie Binns on the State of B2B Marketing

Oktopost

Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn.

B2B 62

Solving Complex Marketing Challenges with Hana Jacover

Oktopost

Solving complex marketing and marketing ops challenges is hard. One of the biggest issues is aligning marketing and sales processes. We’re tackling this and more with one of B2B marketing’s rising stars. Attribution B2B Marketing Podcast

Howard Kravitz on the Challenges Confronting Legal Marketers in 2021

Oktopost

Law practice and marketing are an odd marriage. For legal marketers, the thought of dealing with the regulatory hurdles and mandatory legalese can be a nightmare. Howard is the Chief Marketing Officer for Winston & Strawn , an AmLaw 50 global law firm.

Apple 62

7 Top Digital Marketing Strategies in 2020 that Drive Bold Results [video + worksheets]

Pam Moore

How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! 7 Digital Marketing Strategies for the Brave and Bold .

8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Marketing is so ephemeral. The U.S.

Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

That's what every marketer is going to focus on. I have worked in the technology, marketing and branding field for over 20 years. Heck, look at my personal brand, agency brand (Marketing Nutz)… they both have “NUT” in the name, front and center stage. Social Profit Factor can help you ignite your online tribe and grow your business with the power of personal branding, content marketing, audience first marketing and more.

Rick Haring on the Value of Risk-Taking and Failure

Oktopost

Rick Haring, Vice President, Marketing & Communications Americas with International SOS takes the hot seat today. Watch the Recording: Want to hear more from renowned marketing leaders? Rick is the Vice President, Marketing and Communications Americas with International SOS.

Apple 99

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Dave Fleet

Tweet Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). Before declaring free agency earlier this week, Aaron was the founder and principal at Connectual , where he put lessons learned from Google to good use in digital marketing consulting and matchmaking. With all of the companies taking innovative approaches to marketing nowadays, why did you choose to write about Google? Marketing is more than just advertising.

Google 291

Jill Murray on Cultivating a People-First Culture

Oktopost

Listen to the podcast: For more thought leadership on cultivating a people-first culture, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders?

Apple 99

To Give Your Marketing Meaning, Start With Your Mission

Buffer Social

The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact. And for many businesses, marketing has become more science than art. To understand just how important a clear, defined company mission is and how it can impact your marketing, I recently interviewed Ryan Carson, founder and CEO of Treehouse and TalentPath. How Treehouse’s mission fuels its marketing. Digital Marketing Strategist. Social Media Marketin

Holiday Marketing Ideas: 6 Ways to Stand Out on Social Media this Season

Later

Now is the time to get creative with your holiday marketing ideas! . Below, we highlight 6 holiday marketing ideas to help you cut through the social media noise and engage with your customers this season: Holiday Marketing Ideas #1: Run a Holiday-themed Instagram Giveaway. you could tie your giveaway to larger marketing goals, such as raising awareness around the product launch. . Holiday Marketing Ideas #2: Run a Customer Appreciation Campaign.

UGC 61

17 TikTok stats marketers need to know in 2021

Sprout Social

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Just make sure you get creative with your content and use trends effectively and authentically. Are you marketing a product for even younger generations than Gen Z?

Kenda Macdonald on Hacking the B2B Buyer Brain

Oktopost

Listen to the podcast: For more thought leadership on how to tap into behavioral data and B2B buyer brains, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from marketing leaders?

B2B 62

Eric Williamson on Ingesting Interactions to Fuel ABM

Oktopost

Listen to the podcast: For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts , Spotify or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders?

Apple 76

Giles Palmer on Old vs. New Work Ethic

Oktopost

Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders?

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. Smart marketers realize that painting their entire web and mobile audience with the same brush is no longer a valid strategy. It becomes authentic, meaningful and sustainable. 3 Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased.

A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. When defining owned media this way, it becomes clear that many of the activities that occur in social media, email marketing, and other digital channels don’t belong in this media category , as control is far from absolute. Granted media activities include email marketing, SMS/MMS marketing, and organic search.

Lifestyle Marketing 101

Pixlee

An oversaturated marketplace, information available at the tap of a finger, consumers who have become hypersensitive to the advertising methods of old—the art of marketing has a plethora of obstacles working against it nowadays. What does resonate amidst all these setbacks is the impact of not just marketing a product and/or service as a brand, but as a lifestyle brand. Marketing Your Lifestyle Brand in the 21st Century. Brand Marketing

Malin Liden on Effective Digital Transformation

Oktopost

Listen to the Podcast: Malin Liden, SAP’s Vice President, Head of EMEA Marketing Transformation Office takes the hot seat today. For more tips and strategies on digital transformation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn.

Apple 62

3 UGC Marketing Trends on the Rise in 2018

Pixlee

User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Influencer Marketing.

UGC 52

Julia Polisuk on Building Unstoppable Demand Generation Machines

Oktopost

Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from marketing leaders?

B2B 68

Claire Kennedy on Finding Your Brand’s Social Voice

Oktopost

Listen to the Podcast: For more mind-blowing conversations on finding your brand’s social voice be sure to subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

Apple 62

Be An Advocate For Your Consumer

Twist Image

This makes a lot of marketing skeptics shake their collective heads in disbelief, but it is true. Yes, it was about being an advocate for consumers to connect more authentically to the products and services in their lives. What I realized - very early on - is that if there is a short cut, a way to get things done faster, cheaper or easier, most marketers will make a run at it. I take marketing very seriously. Marketing for human beings. A marketing event.

5 Types of TikTok Content Brands Can Dominate

Ignite Social Media

While Instagram is the place for visually stunning content, TikTok thrives off more disheveled, authentic videos that aren’t over-produced. recipe ##easyrecipe ##cooking ##apple ##foodlover ##food ##mom ##quarantine ##recipes ##dessert ##baking ?

Types 138

Your Biggest Questions About TikTok Marketing Answered!

agora pulse

Here’s a deeper look at TikTok marketing and some answers to your most pressing TikTok questions. TikTok launched in 2017, but only recently, marketers started to take it seriously. Now you can add your QR to marketing materials so people can find your channel.

A Modern-Day Marketer’s Guide to Creating Epic Video Marketing Content for Facebook, Snapchat, Twitter, and More

Buffer Social

Video marketing has taken the social media world by storm. What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet the barrier to creating video marketing content that resonates with audiences can still feel high. Why Video Marketing Is So Valuable. A Go-To Video Marketing Strategy for Each of the Big 5 Social Channels. Snapchat Video is Raw, Authentic, and Going Mainstream.

Video 64

What Is Your Social Media Worth?

The Realtime Report

FootPrint has the ability to evaluate your metrics and configure your profile’s value based on your reach to other authentic users, your engagement, and your influence. Search MyFootPrintScore, one word, on Google or the Apple Store, or visit MyFootPrintScore.com to download.

How Social Commerce leads to Advocacy Based Marketing (ABM)

Buzz Marketing for Technology

Example – Lets say you would like to buy the new iPhone 3Gs – you look the Apple Store and see they have implemented Facebook Connect (again this is just an example). You see several of your friends are online and open up a chat with your buddy Jim who always has the newest Apple device and ask him if the new 3Gs is for you. This scenario illustrated the power of a new era of what we will call Advocacy Based Marketing (ABM).

Apple 106

10 of the best brand storytelling campaigns of 2018

Social Media Strategies Summit

The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. ” – Carolyn Tisch Blodgett, Head of Brand Marketing. Listen to your customers and how they talk about your products, then tell their stories in your marketing. Today at Apple. Identify who your target market is and craft stories that appeal to them.

As TED 2013 Takes Place, Here Are 10 TED Talks To Help You Re-imagine Your Business

Twist Image

Her latest book is called, Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead and her area of study includes vulnerability, courage, authenticity, and shame. Leading business and marketing practitioner, Seth Godin , imagines a world where the mass market dies. Steve Jobs at Apple may have been one of a few who did understand the merits of being so insanely occupied with strong design. marketing.

Expect Big Changes At Facebook

Twist Image

What about Apple ? We think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services." This may not get as extreme as having true data portability, but with the pending slew of connected TVs, Apple television , Google TV and more, people are going to want to access Facebook within many of these new environments and Facebook should welcome the opportunity to be anywhere and everywhere.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Before you jump straight into your new advertising strategy, remember that storytelling in the context of marketing isn’t just about producing a narrative – it’s about describing your brand across multiple channels using different tools and methods. Relationships are solid gold to a marketer.

Brands 196

7 Tools to Become a Better Influencer

Pixlee

If you’ve already got an authentic presence that engages your followers, then you’re already familiar with the reasons why influencer marketing works so well: Influencers appear more honest, funny, and open. Brands are investing in influencer marketing and with good reason.

How Glossier Hacked its Way to a Billion Dollar Valuation

Pixlee

A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. But with community-driven marketing, brands can hack this process and save an untold amount of time and money with three key steps. Glossier helped prove that content can dominate your marketing strategy when used as a tool for brand agility.

Six Links Worthy Of Your Attention #123

Twist Image

"We hear a lot about how marketers have to be genuine, consistent, and authentic. Apple, Samsung, Google and the smartphone patent wars - everything you need to know - The Guardian. "The Apple / Samsung patent war explained." apple. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

4 Major Solutions Facebook Should Focus on for Brand Pages

Ignite Social Media

If you turn on two-factor authentication to help secure the account, then you run into the issue of being flagged for “suspicious activity” if you have a team of people that access the account frequently from various IP addresses. Facebook Marketing