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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 113
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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? Brand loyalty A negative experience with your brand may deter some customers for good.

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How to optimize your marketing budget: Do more with less

Sprout Social

Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. This is important considering skill gap is a major issue in many marketing teams. Take into consideration the cost of tools, resources, employees and contractors.

Marketing 130
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Top 10 customer service software tools

Sprout Social

Improve the customer experience to encourage long-term loyalty Making a positive impression on your customers is and will always be a top priority. This aligns with a customer experience strategy that results in long-term loyalty. Quick and comprehensive service can do the trick.

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How social media collaboration can boost your strategy’s impact

Sprout Social

It’s a tool for customer service and nurturing loyalty. Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Common issues or complaints that customers experience. Common issues or problems customers experience with products.

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Social media personalization: The opportunity and risks to consider

Sprout Social

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. Carve out time for audience research and build the resources and the right infrastructure into your budget. Another 56% expect all offers to be personalized. Audience research Every audience is different.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

You can troubleshoot with your customers, fix issues on the fly, and get real-time feedback. It also shows that there’s a place they can connect with you over any potential issues or questions. You’ll get more analytics and the option to create a shop and a product catalog. And to crowdsource sentiment on your brand.

Instagram 117