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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 112
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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? Brand loyalty A negative experience with your brand may deter some customers for good.

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7 Top B2B Social Media Trends

Oktopost

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Community building Online communities are a powerful way to build sustainable brand loyalty and trust, so it’s worth looking into this trend if you aren’t leveraging it already.

B2B 117
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How social media collaboration can boost your strategy’s impact

Sprout Social

It’s a tool for customer service and nurturing loyalty. With social media collaboration tools, your social team can use their expertise to address questions or issues about your product or service quickly and accurately. Common issues or complaints that customers experience. Share monthly reports and analytics.

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Role of artificial intelligence in marketing

Sprout Social

This leads to stronger connections and loyalty that stimulate your sales. This enables more personalized marketing tactics to nurture brand loyalty and create powerful brand awareness campaigns. But with AI-enabled brand reputation management , you can avert a potential brand threat before it turns into a big issue.

Sentiment 131
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How to Create a Customer Loyalty Program via Social Media (via PR.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. I'm guessing for most of you the answer is both.

Loyalty 124