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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 111
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32 social media training resources and courses every marketer needs

Sprout Social

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Training 115
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Why your social media isn’t working

Sherrilynne Starkie

It takes time and resources. Despite sinking time and resources into social media, many companies are not seeing the results they want. It meant no promoted content, a limited use of stories and no analytics. Soon productive online conversation about important issues was taking place. Keeping up is not easy.

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How a social media consultant can help your business

Sherrilynne Starkie

It can seem like social media is a waste of both time and resources in a world of competing priorities. Usually, the issue is a lack of strategy. Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Adding a social media consultant to your team will fix this. and more.

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9 Chatbot builders to enhance your customer support

Sprout Social

Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. NLP works synergistically with functions such as machine learning algorithms and predictive analytics.

Hubspot 95
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Google Analytics Adding New Ways To Analyze Web Sites

Small Business Mavericks

Google have added two new features to their Analytics tool. Page speed is an important issue for any website owner. The new tool added to Google Analytics makes it easy to see at a glance how a page is performing over time. It’s easy for website owners to become complacent over issues such as page speed.

Analytics 161
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Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account. Analytics are an important tool for all webmasters.

Analytics 161