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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Or, you could survey Web site visitors, gathering data in real-time.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Source free photos & crop them to social network dimensions. Post visuals from Google Drive or Dropbox. Hootsuite’s content library is a great tool for organizing all of your digital assets for social, and we highly recommend it. Automatically tag your (outbound) posts for better analytics.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Sprout simplifies online review management by pulling reviews from Facebook, Google My Business, TripAdvisor and other online review sites into one platform.

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What Is Social Media Marketing? [Complete 2023 Guide]

Hootsuite

Social media analytics. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. Social listening. Using social tools to keep a virtual ear to the ground, learning what’s being said about your brand and your industry.

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GDPR and social media: What marketers need to know

Sprout Social

Limited behavior-tracking of some visitors from social media. Many marketers rightfully look at Google Analytics data to glean their ROI from social media. However, that data can become muddled if you can’t attribute visitors to social media or monitor your social traffic’s behavior.