agora pulse

MAY 29, 2020

A social media manager is vital to every company, especially during a crisis. Social media managers, in particular, often are the first to be cut. I had one client who I practically begged to leave the social media engagement management to me. Social Media Is the First Line of Defense.

Social Media Management 213

Social Media Management Social Media ROI Company 213

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Why is social media essential for financial services? What are the benefits of social media for financial services?

Platform 84

Platform Social Media Insurance Education 84

Oktopost

OCTOBER 24, 2022

How to measure engagement on an employee spotlight. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. However, keeping a consistent format will maximize engagement by letting audience members know what to expect from your content.

Social Media 109

Social Media How To B2B LinkedIn 109

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Restrictions on social media ads and remarketing.

Social Media 131

Social Media Privacy Marketing Policies 131

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Each social media platform feels like it requires its own strategies, too.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Mindjumpers

JANUARY 5, 2011

Taken into consideration how much social media have affected the way we do business, the same is of course valid within these disciplines as well. When starting to think of practicing marketing & PR through social media, there are some specific elements that are worth taking into consideration.

Social Media 226

Social Media Marketing Policies Technorati 226

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. More than 40% of digital shoppers use social media to research new brands and products.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Reputation 104

Reputation System Brands Knowledge Base 104

Akamai Marketing

FEBRUARY 8, 2011

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. Its that we need a tool that does what it does really well.

Postrank 134

Postrank Analytics Tools Klout 134

Buffer Social

MAY 8, 2018

I’ll also cover several key things to note for social media marketing. Disclaimer : This is my personal understanding of the GDPR based on my research and only covers social media marketing. Better email engagement: Only people who are interested in and who choose to opt-in to your email will receive your content.

Social Media 111

Social Media Marketing Privacy Policies 111

Sprout Social

OCTOBER 19, 2023

AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 128

Strategy Sentiment Marketing Analysis 128

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. In the meantime, we want to provide tips to set up social media managers for Pinterest success.). It seems like finally there’s a social media site giving us what we want. Pinterest for Content Marketing.

Engagement 138

Engagement Retail Case Study How To 138

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 110

Sentiment Banking Patterns Hotels 110

Dave Fleet

NOVEMBER 29, 2010

Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# Chris Kieff wrote a post last week giving his thoughts on some numbers-focused ways to select a social media consultant. So, without further ado, here are nine ways to evaluate a social media agency.

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights.

Microsoft 112

Microsoft Analytics Metrics Data 112

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook has 80 million+ Business Pages, and today, Facebook is the largest social media network spread over worldwide with its 2.45 Facebook Analytics. Socialoomph is a social media post scheduler for your Facebook campaign that boosts your outcome from Facebook with its advanced post scheduling tools since 2008.

Campaign 88

Campaign Tools Social Media Facebook 88

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

Sysomos 273

Sysomos ROI Social Media Privacy 273

Hootsuite

APRIL 1, 2020

Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Tap Share to share the link on social media. If you haven’t yet, connect your social media accounts to your YouTube channel. Don’t forget social media best practices.

YouTube 145

YouTube Engagement How To Class 145

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. LinkedIn also found that while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement.

Social Media 111

Social Media Guidelines HootSuite How To 111

Sprout Social

NOVEMBER 9, 2021

Below are some key reasons why you shouldn’t sleep on growing your subscriber count: Greater reach and audience engagement. That is, their videos receive more views and engagement and therefore are more likely to get recommended to others. Regularly engage with your YouTube community. ”).

YouTube 138

YouTube Tips Tools How To 138

Buffer Social

OCTOBER 23, 2023

Shorts reduced the barrier to entry for becoming a YouTuber (a highly sought-after profession), and it offers a unique opportunity to engage audiences in a concise yet impactful manner. Test different captions to see which perform best regarding views and engagement.   This is as true for YouTube Shorts as for any other platform.

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? tiktokpromote #tiktokpromoteambassador #aspiringcreator #passiveincometips #passiveincome #tiktokgrowthforbusiness #tiktokcreatortips ♬ original sound – claire | social media coach With Promote, getting an ad up and running takes a few clicks.

Overview 117

Overview Campaign Cost Organization 117

Social Media Strategies Summit

DECEMBER 29, 2022

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Why you’re talking to them.

Strategy 130

Strategy Press Release How To Collaboration 130

Akamai Marketing

MARCH 31, 2011

The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency? But not really.

Social Media 188

Social Media Klout Policies Forums 188

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Pam Moore

MARCH 8, 2018

It’s everything from your privacy policy, social media policy to the amount of spam email you send. It’s how well you listen and most importantly how quickly you respond when people request help or engage with you online or offline. They care about the humans they engage with. Care about humans.

Brands 167

Brands Training Policies Template 167

Ari Herzog

NOVEMBER 10, 2014

I am seeking a full-time position in public policy. The employer will probably be a think tank or NGO involved in technology policy campaigns, but it could be private enterprise. You will work on public policy issues in collaboration with cross-functional directors and coalition partners in the region and around the world.

Net Neutrality 192

Net Neutrality NGO Policies Collaboration 192

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. 2016-present: Demonetization & policy updates. YouTube further updated its algorithm to have stricter policies on ads and tightened its eligibility requirements into the Partner Program. Do what works for you.

YouTube 122

YouTube Notification Video Trends 122

Hootsuite

OCTOBER 11, 2022

While shadowbans apparently aren’t real, we know that Instagram, like all social media platforms, has ways of promoting or restricting pieces of content. Instagram tells you directly if you’ve run afoul of copyright or other specific laws or policies. How do Instagram shadowbans work? 6 ways to avoid an Instagram shadowban.

Instagram 117

Instagram Guidelines Hashtag HootSuite 117

Mindjumpers

JULY 6, 2012

If you are managing a business page, the Offers feature is a good way to combine online with offline activities and to directly engage customers in your products and services. “Facebook Terms and Policies” is thus a helpful tool for both users and advertisers to navigate in the expanding policies.

Features 220

Features Policies Mobile Module 220

Mindjumpers

SEPTEMBER 24, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Too bad since blogs are really social media hubs and more. But there is hope, since blogs are almost a must for all businesses that want to do “something&# with social media. Today, companies face a new challenge: social media.

Social Media 220

Social Media Forums Disqus Social Networking 220

Mindjumpers

JULY 6, 2012

If you are managing a business page, the Offers feature is a good way to combine online with offline activities and to directly engage customers in your products and services. “Facebook Terms and Policies” is thus a helpful tool for both users and advertisers to navigate in the expanding policies.

Features 205

Features Policies Mobile Module 205

agora pulse

OCTOBER 10, 2017

On a social media analytics report somewhere, you see a negative number, in red, in the section on “follower growth.” Post less frequently (like a few times per week) and moving upward in frequency by steps to see what it does for your engagement and follows. What doesn’t feel good? Knowledge is power.

Instagram 139

Instagram Policies Buy Software 139

Akamai Marketing

MARCH 24, 2011

THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? have when beginning a social media program. If we’re honest with ourselves, the only reason businesses today don’t employ social media already is because they are afraid.

Social Media 149

Social Media Klout Policies Small Business 149