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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ). That said, if you want to put in the elbow grease and level up your branding, Hootsuite also supports vanity URLs.

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The marketer’s guide to reporting on social video engagement

Sprout Social

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Google Analytics shows businesses where their leads are coming from and how this translates into sales made. If you’re running paid campaigns, it’s good practice to track your URLs so you can tangibly show how well they performed. Using Google’s unique URL builder , you can easily create URLs and track them via Google Analytics.

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Using SEO To Grow Traffic And Increase Enrollment In Your Massive Open Online Course Or MOOC

SocMed Sean

Online learning is definitely a hot topic and those willing to spend the time and energy to put together a well-developed, informative course offering can actually generate a lot of interest…and a lot of traffic. You put the time and energy into building a curriculum that should appeal to your audience.

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How to Use TikTok for Business: A Step-by-Step Guide

Hootsuite

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Pick your URL wisely.

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How To Enhance Your Profile With A LinkedIn Audit

Keyhole.co

You can use LinkedIn’s analytics to find out who is engaging with your ads and visiting your website. It would ideally summarize what you do in a few simple words, such as “Sports lawyer with background in contract law”, or “Green Energy Engineer Firm”. Bonus: How can Keyhole help in LinkedIn audit?

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How to Streamline Your Workflow as a Social Media Manager

Later

By doing this, you can focus on one task at a time and channel your creative energy without interruption. Simply enter a username or profile URL, select a post from their feed, and tap “Add to Library.”. As the end of each month rolls around, compiling an analytics report can be a time consuming task. Reporting made easy.