A Sustainable Future: How This Renewable Energy Company Found the Perfect Side-Kick

agora pulse

Yet that’s exactly what Siemens Gamesa , a renewable energy supplier, had to do when the wind power business Siemens merged with the wind energy company Gamesa in 2017. The newly formed Siemens Gamesa supplies wind power solutions to people around the globe and provide renewable energy solutions like storage, hybrid and solar power. The only thing in their arsenal was Brandwatch for analytics. Siemens worked with Hootsuite and also used Brandwatch for analytics.

8 Instagram Analytics Tools to Help You Grow in 2019

Later

Looking for an Instagram analytics tool to help you grow your account in 2019? One of our biggest Instagram predictions for 2019 is that businesses will be investing a lot more time and energy into tracking their Instagram analytics and optimizing posts based on their learnings from the data.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

Digital PR Measurement Lessons from News Analytics

Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering.

Why You Need Analytics and Trust for Successful Influence Marketing

Convince & Convert

Rebekah Iliff is a powerhouse of energy, savvy, and wisdom after years in the PR business. Rebekah’s company, AirPR, is a PRTech company that provides, data, insights, and analytic solutions for the constantly developing PR industry, bringing actionable insights to all.

Digital PR Measurement Lessons from News Analytics

Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering.

Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network

Firebelly

The environmental organization is not happy with this dirty energy production method and would like Facebook to use clean, renewable sources of electricity.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

With the proper attention to detail and willingness to dedicate the same energy to Facebook efforts as they do to other initiatives, online marketers will no doubt find that their 1% conversion rate is something they can control—and that it’s not Facebook’s fault their customers aren’t more engaged.

How to Host A Twitter Chat That People Will Tweet About

agora pulse

The last thing you want is to pour time and energy into planning and promoting a Twitter chat and then not be able to maximize the time. Twitter Analytics Twitter managementHave you attended a bunch of Twitter chats and are thinking about hosting a Twitter chat of your own?

What You Can Do Instead of Crying Over Twitter’s New Spam Rules

agora pulse

All you’ll do is end up wasting a lot of time and energy being frustrated when you should just adapt your strategy now. When in doubt about what this looks like, check out Agorapulse’s Twitter analytics data to look for trends in your top performing content.

What You Can Do Instead of Crying Over Twitter’s New Spam Rules

agora pulse

All you’ll do is end up wasting a lot of time and energy being frustrated when you should just adapt your strategy now. When in doubt about what this looks like, check out Agorapulse’s Twitter analytics data to look for trends in your top performing content.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Analytics. 10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. Analytics.

All of the Social Media Metrics That Matter

Sprout Social

For those who would prefer a cleaner summary of their Facebook Insights, Sprout Social provides one simple report for Facebook analytics. Twitter Analytics. While not as detailed as Facebook, Twitter offers its own analytics for all account users. Instagram Analytics.

Four Steps to Make Your Business Intelligence Teams More Relevant 

The Realtime Report

The world of analytics is changing. Self-Service Analytical tools like Tableau, Qlik, and Power BI are enabling business users to perform reporting and analytics on their own with little to no support from the IT organization.

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What to Expect When Hiring a PPC Management Company

Idaconcpts

While some people may seem to have a knack for PPC, an actual PPC firm bases its choices on expertise and analytics, not guesswork. Do you want to put in the time and energy it takes to apply what the data is telling you? Web Analytics ppc management ppc management company

The Future Never Comes When You Can't Nail The Present

Twist Image

The "above the fold" section for energy drinks had four product listings. This brand is constantly in the media talking about e-commerce, innovation, analytics and more. Time and energy might be better placed in servicing customers and inquiries today with true excellence (hat-tip to Tom Peters ). analytics. . It's all about the basics. You know this. Your business knows this. To build a brand. you must know this.

15 St. Patrick’s Day post ideas that’ll help you paint social green

Unmetric

Monster Energy. Patrick’s Day post ideas that’ll help you paint social green appeared first on Unmetric Social Media Analytics Blog. From local bars to parades out on the street, almost everyone is involved with St. Patrick’s Day.

Why You Should Stop Hunting for Social ROI

Sprout Social

Yes, even with AI and predictive analytics and those brain chip implants that are coming next (just kidding…sort of). i feel in tune with this week’s beautiful new moon energy and she flows through me like a trusted shamanic healer. Analytics Simply Measured Social StrategyIn the social marketing world, our unrelenting hunt for ROI stems from fear.

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The Hard Things About The Hard Thing Called "Digital Transformation"

Twist Image

There is plenty of positive energy, budget and desire to get this done, but the brand lacks talent within the organization to make it happen. analytics. You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being impacted.

Why Facebook Is Cleaning Up The Neighborhood

Twist Image

Companies will be able to pay to reach an audience that cares, but it will cost these businesses much more to do that, in terms of paying for access to such a premium audience and paying (in time, effort and energy) to create something that will resonate with this audience. analytics. Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a bit nervous, too. What sparked it all?

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Content Marketing As A Profit Center

Twist Image

As agencies are being asked to update and upgrade their services - by integrating capabilities around content marketing, data, analytics, etc. Many brands are spending lots of time, energy and budget on content strategy. analytics. Content marketing. be careful what you wish for. The water is getting very murky out in the marketing world, these days. There used to be a clear division (a church and state, if you will) between advertising and editorial content.

Six Links Worthy Of Your Attention #402

Twist Image

My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". analytics.

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In The Trust Economy, Marketers Are Bankrupt

Twist Image

My view is this: marketing departments have liquidated themselves over the past two decades by focusing all of their energy on advertising and promotions. What is required is both much more education within the marketing departments of the world (to better understand digital, measurement and analytics) and a shift in philosophy that marketing doesn't need to be dominated by advertising. analytics. web analytics. It's getting ugly for marketers.

Setting Your Social Media Agency up for Success

Socialmedia.biz

This audit will help you to remove fake accounts that are there just to waste your time and energy. You can compile data by using social media analytics to create a better picture of what the audience is buying and those who are interacting with you.

You Can Finally Reply to Instagram Direct Messages from Your Desktop

Later

But beyond saving you time and energy, Facebook’s integration of Messenger and Instagram Direct also hints at (potentially) bigger things to come. Responding to your Instagram DMs is about to get easier, faster, and more efficient!

In Case You Were Wondering, "Digital" Is Not Just A Medium

Twist Image

It feels like a lot of the energy is moving away from the most important part of the work: the final product. There's a lot of talk about platform, technology, automation, optimization, virality, media composition, data, analytics, and more. analytics. When it comes to marketing, it's all about the idea. That's the fact. Brands, agencies and media companies can go back and forth these days on what it takes to "make it" in marketing today.

How to Increase Your Traffic On Pinterest

Socialmedia.biz

For instance, you should convert to a business account to gain access to Pinterest Analytics. When your analytics begin to stabilize, take a snapshot to use as your baseline. To continue growing, keep pinning and monitoring your analytics.

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Hotel Marketing Tips You Simply Can’t Ignore

The Realtime Report

There are plenty of sites that help take all the traffic coming in to your website, collate the data, and provide analytics to you breaking down that data in an attempt to figure out what works and what doesn’t work on your site, and what people are and are not interested in on your site.

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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

Use Google Analytics to track the number of visitors to your website. Prior to Grin, he was led marketing for the #1 energy drink market in the world, Los Angeles & Orange County, at Red Bull North America. Guest post by Brandon Brown.

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Blog #6.1: The Roots of Storytelling for Sales

SalesChoice

Make sure you are publishing recognition into your companies’ internal communication platforms, or social feeds, spreading the positive vibes creates energy surges. The next section in our blog series, published next week, will introduce how narrative story telling can enhance sales professional’s performance levels, in particular, leveraging advanced data sciences, with predictive analytics. Thomas Davenport, Expert on Analytics and Big Data.

How Freshly Picked Saves Three Hours A Day on Social

agora pulse

When they started their search for a social media management tool, they found that many tools put more emphasis on analytics over engagement. Freshly Picked is a luxury baby goods e-commerce store that focuses on handmade genuine leather baby shoes.

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The One Tip That Took My Blog To New Levels. Stop Caring.

SocMed Sean

After culling through old posts, looking at my analytics , analyzing keywords and metadata, and looking at my various social sharing processes , I was a bit surprised at the nugget I drew from all of it. I had put a ton of time and energy into my blog, but it wasn’t going anywhere.

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Ignite Social Media Promotes Bounds to President, Announces Other Management Changes

Ignite Social Media

Her leadership at Ignite and prior to it have demonstrated the energy she infuses into the organizations she runs. McClelland has served as the agency’s Vice President of Media and Analytics for the last 6 years.

Is There Magic Behind Your Bulk Uploading Scheduler?

agora pulse

Saving up your social energy. Do you get those mad social energy bursts? Are you an analytics addict like me? When Agorapulse introduced bulk scheduling, I did a little dance.

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10 Instagram Hashtag Hacks + Tricks You Definitely Want to Try

Later

You can pour a lot of love and energy into writing great Instagram captions , but isn’t it annoying when Instagram removes the line breaks from your text? Instagram Hashtag Analytics is available on all Later business plans , starting at $19/month!

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one. Prior to Grin, he has led marketing for the #1 energy drink market in the world, Los Angeles & Orange County, at Red Bull North America.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

” Expert Guides to Twitter Stats and Analytics. ” 15 Simple-to-Find Stats to Help You Tweet Better: How to Use Twitter Analytics by Buffer Social. How to Use Twitter Analytics to Find Important Data by Social Media Examiner.

How to Run Your Own Instagram Audit: 8 Steps to Building a Better Profile

Later

If you need help selecting the right KPIs for your business, check out our ultimate guide to Instagram analytics for a few tips! Instagram Audit Step #4: Analytics. Diving into your Instagram analytics is more than just finding out which photo, video, or story performed best.

Do You Know the Value of Your Website?

SocialFish

Lots of time, energy, and money go into the creation and maintenance and redesign of a website (or websites, as is often the case). Google Analytics is capable of telling you how much a visit earns or costs if set up right. This post originally appeared on the Tanzen Blog.

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[Answered] Are Guest Blog Posts Even Worthwhile Or Am I Just Giving Away My Content?

SocMed Sean

Here’s what my Google Analytics looked like last month: Yep.that’s right. But Do You Think Guest Blogging Worth The Time And Energy? So, for me, I’d rather focus all energy that would be spent in steps #4 and #5 writing helpful content for my own site, knowing that it could take 1-2 YEARS before I see ongoing organic traffic from the posts. Great question came to me yesterday regarding the activity of link-building through guest blogging.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.”

How to Calculate Your Instagram Engagement Rate

Later

When you use Later’s Instagram Analytics , you can see a snapshot of your best-performing posts over the last 7 days or the past 3 months. And the best part about Later’s Instagram Analytics is that your engagement rate (likes + comments/followers) is calculated for you! .

Book Review: The Social Customer

Dave Fleet

A consistent energy and enthusiasm flow through it, and the personal anecdotes lend a human feel to the book throughout. Introduction to operational factors, including analytics, work flows, legal and ethical considerations. Tweet. The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. Given that I’ve read a fair number of them over the last few years, that’s saying something.

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