12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. Here’s everything you need to know about how to use URL shorteners, and why they should be an essential part of your social media tool kit. What is a URL shortener?

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How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

There are reasons you may want to edit your Facebook ad destination URL by placement. Let’s walk through those steps so that you can run different URLs by placement, too. Create a URL with UTM Parameters. This additional code doesn’t change the destination of the URL, but it tags a URL so that you can learn more about the behavior of people who clicked that specific link. An easy way to do this is to use the Google URL builder.

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The Ultimate Guide to Pinterest Analytics

Later

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview.

How to Create a Custom URL for Your Facebook Business/Fan Page.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&# to create your custom username/URL for you fan/business page type [link] into your address bar again then proceed to step #5.

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8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. Google Analytics can help you boost your social media engagements, increase your conversion rates, and ultimately achieve business goals. By Varun Sharma.

UTM tracking & URL shortening for social media marketers

Sprout Social

That’s where UTM tracking and URL shortening enter the picture. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. When you use UTMs correctly, it adds more specificity to your reporting while keeping everything relatively easy to track in tools like Google Analytics. To get a complete picture of how a UTM-tagged URL looks, let’s say you’re going to share the following link: [link].

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Piwik: The Google Analytics Alternative

Small Business Mavericks

For the longest time Google Analytics was the only free open source analytics program. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. But there is a new alternative to Google Analytics that is free and open source and is picking up speed. URL and IP blocking. Tracking & Analytics analytics google analytics website analytics

How to use YouTube Analytics to optimize your video performance

Sprout Social

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important.

Are you sure your website analytics is set up correctly?

Razor Social

When was the last time you did an audit on your website analytics to make sure it’s set up correctly? and we have found that issues with analytics are very common. Here are some of the typical issues that you should check for when performing a web analytics audit for your website.

The Top 16 Facebook Analytics Tools for Marketers

Keyhole.co

Updated on November 2020: this new Facebook Analytics tool list covers now 16 tools. And for this you need a Facebook analytics tool. A range of Facebook analytics tools competes for the same market, forcing marketers and community managers to decide between similar products.

25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. To get those juicy insights that can help you get better results from your marketing activities, you need to go through a set of Google Analytics admin settings and customize the reporting so you have a well-tuned stream of data and performance metrics coming in. ISP domains), as well as URLs that you don’t want to influence your analytics.

Should Browsers Display Only Canonical URLs to Users?

Adam Sherk

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss, But you still end up with lots of inbound links to non-canonical URLs because users will naturally link to and share the URLs they see in their browsers.

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Google’s New Analytics Tool

Small Business Mavericks

Analytics is a very important part of doing business. This includes website URLs, business hours, phone numbers, etc. I think this could very well become one of your most important analytics tools , especially if you have a presence on Google+ (and you should). Tracking & Analytics analytics google small business Small businesses, especially, need to consider how they will reach their audiences effectively and track their movements online.

The Best Social Media Analytics Tools for Publishers

Adam Sherk

There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. Real-Time Analytics. These real-time analytics platforms are among the most popular with news and content sites. Engagor is a comprehensive all-in-one tool with a good analytics component.

How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Google Analytics.

How To Add Website to Google Analytics?

BeingOptimist

Today in this article my aim is to provide you the knowledge about Google Analytics and would let you know step by step how to add website to Google Analytics. Before adding a website to Google analytics it would be a good idea if you know what Google Analytics is? What Is Google Analytics? Google Analytics is a free web analytics tool of Google which helps to measure website traffic. Step By Step: Sign into Google Analytics. Facebook 0.

Instagram Stories Analytics: How to Measure the Metrics that Matter

Hootsuite

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. How to view your Instagram Stories analytics.

Pinterest Analytics 101: Tips and Tools to Help You Track Your Success

Hootsuite

Pinterest analytics tools let you pinpoint where your campaigns stick. Whether you’re starting from scratch or in need of a refresher, learn which metrics to track, what they mean and how to read Pinterest Analytics correctly. How to check your Pinterest Analytics.

4 Tools to Help Build a Social Media Analytics Report

Convince & Convert

” If this sounds like your place of business or if you are just looking for a better way to demonstrate value from your social media channels, take a look at the four analytics tools to follow. Actionable Analytics. Google Analytics Advanced Segments. Utilizing the advanced segment features within Google Analytics , we can collect a wealth of information about how each social channel is performing with respect to driving traffic and conversions on a website.

How to Set Up Google Analytics: A Step-by-Step Guide

Hootsuite

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. Google Analytics is absolutely free. However, setting up Google Analytics can be hard (to put it mildly). Why you need Google Analytics.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! We will also cover the seven social media analytics dashboards from the social networks themselves and five paid multipurpose social media analytics tools. Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools.

Guide to URL Shortening and Tracking for Social Media

Sprout Social

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? URL shorteners convert regular URLs into more condensed formats. Most commonly they’re used to turn a long URL into a shorter one. Fortunately shortening a URL is a very easy process thanks to some helpful tools.

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4 Steps to Segment Social Media Traffic in Google Analytics

Idaconcpts

The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. “Direct Traffic&# is visits from people who clicked a bookmark to come to your site or who typed your site URL directly into their browser. Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals.

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter.

How To Promote You Facebook Page URL on Your Personal Profile.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Promote You Facebook Page URL on Your Personal Profile Facebook doesn’t make this easy. Option 2: Add the URL to your Facebook Page in your “Write something about yourself&# box. Now write a call to action and the URL of your Facebook Page. Note: You must include the “[link] at the beginning of your URL, otherwise it will not be a live link.

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How to Build a Google Analytics Funnel to Track your Sales

Razor Social

What is a Google Analytics Funnel. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. In Google Analytics, each step of a conversion funnel represents an action that the user must take on your site to convert, so each step must be a web page with its own URL. Google Analytics Funnel Setup. Imagine if your funnel looked like this: Google Analytics funnel.

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

The key is social media analytics and reporting ! . You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. You can get an export of your data from any screen in the analytics section of your Buffer dashboard. There are several social media analytics tools that automatically calculate total engagement for you, which can save you some time. Google Analytics to crunch the revenue numbers.

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

Create tracking links generated via Google AnalyticsURL builder (free, and I’ve been talking about the need for PR to do this for a looong time ) for each category of “media” you’re going to be working with. Part 2 to this setting up of links is actually setting up goals and campaigns in Google Analytics. If you don’t have access to your analytics but your web/digital people do, ask them to help.

9 Instagram analytics tools to help you crush it in 2019

Sprout Social

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. That’s why we put together a comprehensive list of Instagram analytics tools you can use in tandem to master your key marketing metrics. Use these Instagram analytics tools to transform into a power user. Ready to try today’s top Instagram analytics tools?

Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. Before I get into actual stats, I have to preface this with the fact that there are a lot of numbers that Google Analytics misses. Triberr Visits vs. Google Analytics.

How To See Analytics on Google+ Posts

Bill Hartzer

Google+ does not really give you specific analytics per se, they don’t give you a page where you can see a list of posts and how they did (at least not yet). Let’s look at the analytics or stats for one of my recent posts on Google+ and see the information that we can get from it. Whenever you make a post on the Google+ social network, or you share something, it is always helpful to see how your post did or how it is doing.

Google Registers Google Analytics Domain Name Typos

Bill Hartzer

It is interesting to note that Google today registered a lot of typo domain names related to Google Analytics , their web analytics service. Typosquatting , also referred to as “URL Hijacking&# , as defined by Wikipedia is “is a form of cybersquatting which relies on mistakes such as typographical errors made by Internet users when inputting a website address into a web browser.

How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks

Kikolani

As many of you know, I love writing about Google Analytics. One of the best ways to get actionable data out of your Google Analytics is to set up goals. Setting up a goal in Google Analytics tells it that someone has completed something important on your website, such as buying product, signing up to your email list, or similar. Here are a few things you can learn from setting up comment form submissions as goals in Google Analytics.

How Bloggers and Webmasters Violate Your Privacy With Google Analytics

Ari Herzog

of bloggers and other webmasters around the world use a free tool called Google Analytics to track website visitors and click-through metrics. You will also use reasonable endeavours to bring to the attention of website users a statement which in all material respects is as follows : “This website uses Google Analytics, a web analytics service provided by Google, Inc. If the above title drew you in, good. Keep reading. Thousands (millions?)

Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes. The Top Digital PR Google Analytics Reports. Traffic Overview: What to look for – what is the percentage of traffic coming from search, referrals from other sites, people who type in your URL directly and campaigns you’re running.

Which Buttons are Packing the Punch?

Idaconcpts

Example of using Google Analytics Track Event to get a deeper look at which buttons are generating the most impact. I recently created a site www.naoshiyamauchi.com to share my thoughts on online marketing analytics. By tagging all the tweets I send out with Google Analytics tracking code, I can differentiate my own efforts from other traffic sources. Since I use the latest Google Analytics async tracking, the code looks like below for event tracking.

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5 Goals Every Blogger Should Set Up in Google Analytics

ProBlogger

The simplest way to do this is by using Google Analytics. Google Analytics helps you not only see stats about your visitors, but also lets you create and measure your website goals and objectives. If you are just getting started with Google Analytics, you may want to read more about reviewing your offer , revisiting your conversion funnel , and revamping your communications , or get a handle on the basics of Google Analytics. How to measure your Google Analytics goals.

Ask Bill Hartzer: We redesigned our website, pushed it live but did not catalogue our old URLs. What do we do?

Bill Hartzer

Someone recently asked me about redirecting their old web pages (their old URLs) to the new URLs because they redesigned their website. However, we forgot to catalogue all of the old URLs on the old website, and therefore we have no way of knowing what the old URLs were on the site, so we can redirect them to the new URLs. You may be able to see the 404 errors using web analytics.

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Filtering Out Google Analytics Junk to Read Your Numbers Better

ProBlogger

Web developers, content managers, marketing teams, and many other online professionals rely on Google Analytics to understand visitor trends. However, you can run into a significant amount of noise, which can skew your Google Analytics numbers and your subsequent interpretations of this data. Here are three main filters to consider setting as you move forward with a Google analytics strategy. Filtering Out Google Analytics Junk to Read Your Numbers Better.

Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes. The Top Digital PR Google Analytics Reports. Traffic Overview: What to look for – what is the percentage of traffic coming from search, referrals from other sites, people who type in your URL directly and campaigns you’re running.