Talkwalker SM

JULY 28, 2016

An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. of the Consumer Decision Journey Using Social Listening” #SPGLife: Starwood leverages UGC to boost website conversions. Right: Screenshot from the Starwood Hotels website. ”

Hashtag 60

Hashtag Industry Campaign Hotels 60

Bill Hartzer

FEBRUARY 11, 2012

Google, Yahoo, etc), on behalf of the enterprise as well as individual hotel properties and clusters. Establishes guidance and programs for individual hotels with SEO needs. – Plans, and implements natural search programs for identified hotel. – Evaluates web analytics works within targeted markets.

Engineering 99

Engineering Hotels Skills SEO 99

Bill Hartzer

MAY 26, 2010

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

FEBRUARY 21, 2019

In fact, smaller companies may find it easier to execute social listening since the online conversation isn’t as difficult to track. For example, your hotel might need to drive up interest in a certain city. By listening in on geographic micro-influencer conversations, you’ll glean tips on the best new restaurants and shops nearby.

Twitter 76

Twitter Sentiment Hotels Influencer 76

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. And as a platform for conversations and customer care, it’s important to understand how to use Twitter for business in a meaningful way.

Twitter 101

Twitter Tourism Travel Education 101

Razor Social

JUNE 22, 2020

When you have a measurable goal you can set up relevant analytics to track these goals. This is the only way to ensure that your new website will deliver a great user experience that results in conversions. Analytics. A proper set up of website analytics tools is crucial for the success of your new website. Copywriting.

How To 87

How To Proposal Hosting Project 87

Sprout Social

SEPTEMBER 12, 2022

In their own words: When you work with Drop & Hook, you can count on our team to bring more than a decade of experience to the conversation. We especially rely on Sprout’s analytics capabilities to help us track and report on performance over time, and identify trends and insights to build our strategy.”. Full Blast Creative.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

Twist Image

APRIL 17, 2012

If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. If you're looking for some prime examples this, head over to Trip Advisor and look for reviews of a hotel that you know. online conversation.

Wiki 102

Wiki Hotels Social CRM Retail 102

Keyhole.co

NOVEMBER 19, 2023

Take the story of Delta Hotels and digital strategist Mike McCready as an example. The budget must cover: Ads and Boosted Posts Analytics and Management Tools Any New Position Created due to Strategy If your boss or client does not approve your budget, you may have to adjust the entire strategy. Conversations 2. WATERisLIFE 3.

Template 52

Template Templates Examples Social Media 52

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Nowadays a lot of that conversation is taking place online. 33% switched hotels. — Marriott Hotels (@Marriott) December 19, 2014. Hotels: 23%. 10% switched resorts.

Travel 40

Travel Class Social Media Hotels 40

Techipedia: Tamar Weinberg

APRIL 17, 2012

YouTube analytics counts the amount of times a video has been watched, how many likes, dislikes, and shares it has had, which is a fantastic way to understand what does and does not work: Google Analytics is a great way to gather information about how users interact with your site. A hotel group had a 170% increase in room upgrades.

Video 178

Video Strategy Marketing How To 178

Sprout Social

MAY 25, 2016

You think your copywriting is clear and conversational? Sometimes, differences in conversion rates are so subtle that it’s hard to determine how long to run a test or when to give up and start over. Raven URL Builder for Google Analytics. The Hemingway App. This is probably my personal favorite. A/B Testing Duration Calculator.

Tools 110

Tools Marketing Template Templates 110

Convince & Convert

DECEMBER 6, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. Starting last month, Loews Hotels are accepting tweets to reserve rooms at 16 of its 19 properties. But as Social Pros was getting recorded this week, the news that Apple had bought social analytics firm Topsy for $200 million hit the wire.

How To 124

How To Apple Hotels Case Study 124

Kikolani

NOVEMBER 7, 2011

All I ended up doing was sleeping there, but it definitely the best three nights of sleep I’ve had in a hotel in a while. After the last session (and skipping the closing keynote of the day), I took the shuttle back to the hotel sitting near Srinivas Rao and Sid Savara. Look toward your email as a source for topic ideas.

Hotels 153

Hotels iPad eBook Screencast 153

Later

DECEMBER 11, 2019

If an analytical approach is more your thing, looking at the performance of the hashtags you’ve used in the past can be a super strategic way to decide what hashtags to use again in the future. Anyone with an Instagram Business account will have access to their profile’s analytics. It’s all waiting for you!

Engagement 53

Engagement Instagram How To Hashtag 53

Hootsuite

FEBRUARY 5, 2020

For example, if you work for a Manhattan-based hotel, you’re likely focused on keyword such as “New York hotels,” and “best places to stay in Manhattan.”. But if your property is a boutique hotel with evening wine tastings and local art, you’re not necessarily competing directly with the Holiday Inn. Open Twitter Analytics.

Analysis 145

Analysis Template Templates Social Media 145

Sprout Social

JULY 18, 2023

Malissa Tabbey, Manager of Enterprise Social Media Strategy and Analytics at Vail Resorts, creates memorable social experiences with this in mind. “[Our New protocol challenged restaurants, bars, hotels, resorts, airlines, event spaces and tourism agencies to rethink how they connect with their audiences.

Social Media 98

Social Media Brands Hotels Loyalty 98

Convince & Convert

AUGUST 24, 2012

If you read through that whole massive post from the Twitter API guys , they had a quadrant at the bottom of the post that basically, I think they divided the world in engagement and analytics, and then business and consumer and they basically called out their four quadrants. I mean, it’s not really an enjoyable conversation to have.

Social Media 115

Social Media API Training Class 115

ProBlogger

JANUARY 19, 2012

Social media is all about conversation. Companies who think that the conversation is one-sided and do nothing but pump out sales promotions tend to look at social media as a necessary evil. An operator of luxury hotels in California called Joie De Vivre tweets exclusive deals every week to their Twitter.

Social Media 42

Social Media Hubspot Advertising Applications 42

Hootsuite

SEPTEMBER 16, 2020

So watch when your followers are online, pay attention to analytics , and experiment with your positing schedule to discover what their content tipping point is. Ignoring analytics. Speaking of analytics : another big mistake marketers make on Instagram is to ignore the data. Also, have I ever watched a football game?

Instagram 145

Instagram HootSuite Marketing Hashtag 145

Later

SEPTEMBER 12, 2019

According to a study by Stackla , luxury travel organization, Leading Hotels of the World , doubled their time on site by featuring UGC on their webpages. . Facebook ads with UGC elements have proven to be more effective at driving sales and conversions than standard product shots. . content with your audience. .

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

OCTOBER 22, 2020

You also are able to track analytics easier because it’s all managed in the same place. One hotel location’s experience could vary drastically from another’s, even under the same brand name. You don’t want to wait a week before hearing about someone’s poor stay at your hotel. Setting up review sites for multiple locations.

Review 85

Review Strategy How To Hotels 85

Later

MARCH 31, 2020

Captions are a great opportunity to spark conversation and start forming meaningful connections with your community. STAY: You can stay either in the town of Tulum, which is about a 10 min drive from the beach or splurge on a hotel in Tulum Beach, a road that runs for miles right along the shore. View this post on Instagram.

Influencer 86

Influencer Instagram Tips Microblogging 86

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Angie Schottmuller.

B2B 164

B2B Sentiment SEO Klout 164

Later

MARCH 31, 2020

Captions are a great opportunity to spark conversation and start forming meaningful connections with your community. STAY: You can stay either in the town of Tulum, which is about a 10 min drive from the beach or splurge on a hotel in Tulum Beach, a road that runs for miles right along the shore. View this post on Instagram.

Influencer 66

Influencer Instagram Tips Microblogging 66

Convince & Convert

APRIL 28, 2010

But more than 80% of those impressions, from “I love Sweet Leaf Tea &# to “I’d rather die than sleep in this hotel&# are created by just 16% of the U.S. population. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

FEBRUARY 24, 2010

Manage Expectations Brandie Feuer is Director of Marketing for the Tropicana Hotel in Las Vegas. Otherwise, you’ll never be able to move fast enough if you’re trying to ponder your options in real-time.

Compete 116

Compete Conference Organization Social CRM 116

Sprout Social

MAY 8, 2023

Contributors of all levels can share their subject-matter expertise, create conversations that challenge “business as usual,” and uplift professional voices around the world. LinkedIn provides a platform for professional storytelling and advocacy , from both employees and employers alike.

LinkedIn 105

LinkedIn Tourism Travel Education 105

Hootsuite

JUNE 8, 2020

GeoFilters are perfect for location-specific businesses like theme parks and hotels. Snapchat advertising includes some pretty robust analytics reporting. From Delivery Metrics to Spend Metrics to Conversion Metrics and everything in between , you’ll know if your Snapchat ads have delivered their desired outcomes.

Advertising 145

Advertising CPI How To Metrics 145

Hootsuite

JUNE 6, 2023

Get the Instagram Story background templates Instagram analytics report template This template is for making the big boss proud. You can download these templates as they are and put text or images overtop via Instagram’s in-app editing, or edit them within Canva for more options. Type Are you a business or content creator?

Template 90

Template Templates Instagram HootSuite 90

Sprout Social

JULY 31, 2018

Yes, even with AI and predictive analytics and those brain chip implants that are coming next (just kidding…sort of). There is no straight line to conversion on social, because it doesn’t mirror how people behave, which is erratically, distractedly, and at often unpredictable time intervals. It’s the heartbeat.

ROI 72

ROI Journal Metrics Instagram 72

Convince & Convert

MAY 17, 2012

Crowdbooster is a social analytics platform that looks at your tweets and Facebook posts and offers suggestions for when to post, who to interact with, and what your audience cares about. Analytics are fairly simple. Listening to chatter around physical brands like restaurants, hotels, etc. Crowdbooster. Small budgets.

Social Media Management 164

Social Media Management Small Business Social Media Tools 164

Rebekah Radice

APRIL 25, 2016

Identify where you draw the line and what conversations you’re willing to engage in. It makes hopping into conversations and monitoring the ones that matter most to your business easy. What’s your social media engagement and conversational style? Now stay in appropriate conversations. Are you fun or serious?

Social Media 116

Social Media How To Campaign Hotels 116

Later

JANUARY 30, 2019

Find Your Top Performing Hashtags with Later’s Hashtag Analytics. Instagram recently expanded the Instagram Graph API to include hashtag analytics, so now you can measure your Instagram hashtag performance directly from your Later account! This number tells you how many people discovered your post through the hashtags you used.

Hashtag 111

Hashtag Instagram Travel Communities 111

Unmetric

SEPTEMBER 10, 2019

Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. Brands leverage Twitter for a whole bunch of reasons, from customer service, to product updates to engaging in industry-related conversations, it is the go-to network to increase brand visibility. pic.twitter.com/o79fJWSrFA.

Brands 123

Brands Twitter Fashion Ensembli 123

Keyhole.co

DECEMBER 24, 2022

Some other average engagement rates across industries are: Hotels and Resorts: 0.14% Nonprofits: 0.13% Health and Beauty: 0.03% Alcohol: 0.13% Financial Services: 0.07% Food and Beverage: 0.05% Retail: 0.06% Media: 0.05% Tech and Software: 0.02% Fashion: 0.04% Home Decor: 0.07%. Participate in audience conversations and trending topics.

Engagement 52

Engagement Tips Facebook Trends 52

Keyhole.co

DECEMBER 24, 2022

Some other average engagement rates across industries are: Hotels and Resorts: 0.14% Nonprofits: 0.13% Health and Beauty: 0.03% Alcohol: 0.13% Financial Services: 0.07% Food and Beverage: 0.05% Retail: 0.06% Media: 0.05% Tech and Software: 0.02% Fashion: 0.04% Home Decor: 0.07%. Participate in audience conversations and trending topics.

Engagement 52

Engagement Tips Facebook Trends 52