Hotel Marketing Tips You Simply Can’t Ignore

The Realtime Report

Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business.

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Why You Need Analytics and Trust for Successful Influence Marketing

Convince & Convert

Rebekah’s company, AirPR, is a PRTech company that provides, data, insights, and analytic solutions for the constantly developing PR industry, bringing actionable insights to all. Why you need data and analytics every step of the way. Gotta Have Faith.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. Right: Screenshot from the Starwood Hotels website. Why should you bother creating your own hashtag campaign ?

You Want These Facebook Engagement Rates: Our Social Media Expert Roundup

agora pulse

These social media experts will give you a range to look out for the next time you pull your social media analytics. This Live, shorter than my usual show broadcast from the hotel at Social Media Marketing World is my best performing post for engagement getting 10%.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Take a hotel website: some are using social and loyalty data to enhance the customer experience from booking through checkout.

SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

Techipedia: Tamar Weinberg

It’s been an incredibly busy and physically taxing few days (with little hotel internet and no real opportunities to sit down and edit posts), so you’re seeing yesterday’s keynote today (and numerous other posts to be put on this blog in the upcoming days).

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Can You Really Use Twitter for Sales?

agora pulse

For instance, Priceline.com offered interested consumers a 10% hotel coupon if they signed up within the card. Twitter Analytics Twitter managementTwitter is well-known for learning about breaking news, sharing funny GIFS , and connecting with friends.

15 St. Patrick’s Day post ideas that’ll help you paint social green

Unmetric

Sheraton Athlone Hotel. Patrick’s Day post ideas that’ll help you paint social green appeared first on Unmetric Social Media Analytics Blog. From local bars to parades out on the street, almost everyone is involved with St. Patrick’s Day.

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas.

The Future Never Comes When You Can't Nail The Present

Twist Image

This brand is constantly in the media talking about e-commerce, innovation, analytics and more. The subject line: Book your Montreal hotel today. With a listing of airline-supported hotels and prices. analytics. . It's all about the basics. You know this. Your business knows this. To build a brand. you must know this. But the present is often harder to nail down than the future. . Case in two points. Case One: One of the world's largest retailers.

Google: The search party is not over

Idaconcpts

For example, a person searching Australia will be given news, blog articles, Twitter updates, and information on hotels, shopping, and restaurants on a single page in the new era of search.

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Why You Should Stop Hunting for Social ROI

Sprout Social

Yes, even with AI and predictive analytics and those brain chip implants that are coming next (just kidding…sort of). I’ve booked a hotel because I saw various events there on my Instagram Stories. Analytics Simply Measured Social StrategyIn the social marketing world, our unrelenting hunt for ROI stems from fear. The fear is that there is one definition of ROI for social media, but we’re just not advanced enough to know about it.

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How to engage customers on social with brand storytelling

Sprout Social

You can create these personas by collecting data about your customers through customer interviews, a social media platform, and Google Analytics. The company has a watch factory, a leather factory and a bicycle workshop in Detroit, and most recently opened a hotel there. First of all, Shinola posted a grand opening video of their hotel on Instagram: View this post on Instagram. The video shows the hotel lighting up on the streets of Detroit.

Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

Actually, sitting here with me in an undisclosed hotel room in New Orleans, Louisiana, Marcus Sheridan, The Sales Lion. We should’ve gotten a bigger hotel room. Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics.

5 Strategies for Success with Real Time Marketing

Oktopost

When you take the time to look at your analytics on both your website and social media, you can discover a ton of useful information: What are the most popular pages on your website? For example, if you’re in the hotel industry, automation is a big topic.

A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 33% switched hotels. — Marriott Hotels (@Marriott) December 19, 2014. Hotels: 23%.

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Director of Search Engine Optimization – Dallas Texas

Bill Hartzer

Google, Yahoo, etc), on behalf of the enterprise as well as individual hotel properties and clusters. Establishes guidance and programs for individual hotels with SEO needs. – Plans, and implements natural search programs for identified hotel. – Establishes measurements of demand generation, working with the analytics team, to ensure effectiveness, usage and awareness. – Evaluates web analytics works within targeted markets.

Top 10 Travel Marketing Conferences of 2017

Pixlee

Hotel decision-makers and influencers come together to talk about technology, eCommerce, digital marketing, data, and analytics as they relate to the travel industry. Notable brands from the 2016 conference included: United Airlines, Trip Advisor, Twitter, and Intercontinental Hotel Group. Speakers for the summit include executives from MGM Resorts International, Korean Air, and Choice Hotels International.

How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

YouTube analytics counts the amount of times a video has been watched, how many likes, dislikes, and shares it has had, which is a fantastic way to understand what does and does not work: Google Analytics is a great way to gather information about how users interact with your site.

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3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

In fact, their Instagram Analytics covers the full spectrum with a patent-pending ColorTracking analysis. For example, I work in the hospitality industry and it’s common for hotels, restaurants, and destinations to use hashtags in their general online branding or for specific campaigns.

IBM’s Watson Engages Customers with Youtility

Convince & Convert

This week, 3500 people descended on the town of Nashville (well, actually on the Opryland Hotel, a city unto itself) for the IBM Smarter Commerce Summit. Daniel Lemin is Strategy & Analytics Lead at Convince & Convert.

The Ultimate Guide to Instagram Hashtags in 2019

Later

Find Your Top Performing Hashtags with Later’s Hashtag Analytics. Instagram recently expanded the Instagram Graph API to include hashtag analytics, so now you can measure your Instagram hashtag performance directly from your Later account!

How to Use Instagram Search & Explore to Boost Your Instagram Marketing

Buffer Social

If you do not have a business profile on Instagram, you can use free Instagram analytics tools like Union Metrics’ free Instagram account check up or WEBSTA to find your optimal posting time. (We’re Instagram places a big emphasis on search and discovery of content.

The Ultimate Guide to Instagram Advertising (+ Free Infographic!)

Later

For example, if you’re in the process of launching a new hotel, using the Brand Awareness objective, you could create a campaign that highlights your brand (and maybe a promo code!) Facebook’s Audience Insights and Google Analytics are two of the best tools to do this: #1. Google Analytics. If you use Google Analytics to track traffic to your website, you can use also use it to collect demographic information about your target audience.

Best Social Media Monitoring Tools

Bill Hartzer

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites. This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products.

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Ben & Jerry’s Throws One Heck Of An Ice Cream Social. Here’s The Recipe.

The Realtime Report

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* — Copley Square Hotel (@copleysqhotel) August 24, 2012.

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Virtual Event Technologies Defined

SocialFish

3D virtual worlds often represent convention centers, hotels and traditional meeting spaces along with untraditional environments. This is the first in a new series of guest posts by famed blogger on social media and events, Jeff Hurt, of Velvet Chainsaw Consulting. Image by Splitbrain.

9 Productivity Tools I Use to Run My Company

Convince & Convert

It is the easiest-to-use social posting and scheduling tool, and the analytics available just keep getting better. Every plane ticket, hotel reservation, rental car, sound check, speech, restaurant reservation and more goes into TripIt , just by forwarding an email to plans@tripit.com.

21 Instagram Accounts to Follow for Brand Inspiration

Sprout Social

Here at Sprout Social, we take pride in our design and visual aesthetic, which we transcribe into our social media analytics and reporting features. If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back.

Has Social Media Killed Off Privacy?

Laurel Papworth

Billions of photographs – no exaggeration – are collated at Face.com “Our facial recognition analytics are able to identify faces well, despite difficult circumstances like poor lighting, poor focus, subjects wearing eyeglasses, facial hair, and even Halloween costumes.”

The complete guide to Twitter listening

Sprout Social

For example, your hotel might need to drive up interest in a certain city. The first is to use your Twitter analytics reports to see what type of content is resonating with your audience. Is there a trend of coffee bars in boutique hotels? Social listening is a constant task that requires active tweaking of parameters and an analytical mind. If you’re using social media solely to promote your business, then you’re missing out on a whole other facet of the channel.

Top 10 Travel Marketing Conferences of 2018

Pixlee

Hotel decision-makers and influencers come together to talk about technology, eCommerce, digital marketing, data, and analytics as they relate to the travel industry. Notable brands from the 2017 conference included: United Airlines, Airbnb, Trip Advisor, and Intercontinental Hotel Group.

Ultimate Guide to Instagram Video: Stories, IGTV, Live, Posts, & More!

Later

– Double tap if you want more of these vids – #eyepigment in After Party + Hotel Lobby #highlighter in Turnt. Using an Instagram scheduler like Later , you can schedule Instagram video posts, optimize the success of your videos with analytics, and more!

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Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

When I’m on the road, I try to either bring good shoes for running & walking or stay at a hotel that has a fitness facility. Throughout life we have the opportunity to meet people who make you smarter by being around them. They push you to be sharper.

Favorite Social Media Management Tools for Small Business

Convince & Convert

Crowdbooster is a social analytics platform that looks at your tweets and Facebook posts and offers suggestions for when to post, who to interact with, and what your audience cares about. Analytics are fairly simple.

Your Customers Don’t Want the Science of Silly

Convince & Convert

This new offer from Westin hotels, providing guests workout equipment for a nominal fee is a perfect example. Doing this well requires a combination of customer understanding, nimble content creation and marketing execution, smart use of analytics, and a commitment to helping, not selling.

8 Ways Businesses Should Use Social Media

Kikolani

A hotel chain in Hawaii sending out “last minute deals&# about an hour before the tsunami was supposed to hit the islands. Social Media Analytics: Measuring the Web’s Newest Marketing Frontier.

How to Capture the Excitement That’s Already There

Convince & Convert

Starting last month, Loews Hotels are accepting tweets to reserve rooms at 16 of its 19 properties. But as Social Pros was getting recorded this week, the news that Apple had bought social analytics firm Topsy for $200 million hit the wire. Kevin Hunt, General Mills.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

But few companies have sufficiently sophisticated analytics in place today to do this properly. • Use knowledge gleaned from analytics to scale up what works and kill what doesn’t.

Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA

Kikolani

All I ended up doing was sleeping there, but it definitely the best three nights of sleep I’ve had in a hotel in a while. After the last session (and skipping the closing keynote of the day), I took the shuttle back to the hotel sitting near Srinivas Rao and Sid Savara.

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How To Succeed On Social Media (7 Quick Action Steps)

Rebekah Radice

I’m the girl who retreats back to her hotel room to decompress and gain a little peace and quiet. And always look to your analytics. Have you ever wondered what separates successful social media marketers from those that struggle?

Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

Steve Dodd: Basically, I suspect the social monitoring, analytics and advertising spaces are focused on the big social networks like Twitter and Facebook, and because of that miss so much of the real commercial value of the deeper social web where people go to make purchasing decisions.

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10 Items For Your 2013 Stategic Plan

Proactive Report

Directions, advice on shopping, food, clothing, hotels, almost anything you can imagine and then probably a whole host of strange things after that.One half of all local searches are already performed on a mobile device. Analytics and Measurement.

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