Oktopost

AUGUST 26, 2021

Her career spans a number of marketing leadership roles across companies in various industries including stints at Logi Analytics, Bloomberg, Questex, Business.com, and InterContinental Hotels Group. Auseh is a seasoned marketer with a passion for driving growth.

Eventful 118

Eventful B2B Apple Hotels 118

Hootsuite

APRIL 12, 2021

Meliá Hotels International launched a #StaySafewithMeliá campaign to welcome guests back to its hotels after closures last year. Hootsuite Analytics. With Hootsuite Analytics , you can create custom, easy-to-share reports. Once your launch campaign content is ready to go, send an internal announcement.

Engagement 139

Engagement Social Media Strategy Tools 139

Unmetric

JULY 29, 2019

For those of you scratching your heads and wondering why images of bananas are taking over social media feeds in India, here’s what happened: A video tweeted by Indian actor Rahul Bose explaining the exorbitant amount he was charged for two bananas at a luxury hotel took the internet by storm—5,700 retweets and counting so far.

Brands 121

Brands Hotels Trends Meme 121

Buzz Marketing for Technology

NOVEMBER 28, 2012

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Unmetric

MARCH 12, 2019

Sheraton Athlone Hotel. Patrick’s Day post ideas that’ll help you paint social green appeared first on Unmetric Social Media Analytics Blog. RT & follow @OriginalFunko for the chance to win an #ECCC 2018 exclusive Emerald Chrome Batman Pop! StPatricksDay pic.twitter.com/uk8vHJ9QCM. — Funko (@OriginalFunko) March 17, 2018.

Hotels 72

Hotels Energy Analysis Analytics 72

Talkwalker SM

JULY 28, 2016

An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. SPGLife was another popular hashtag that popped up during our research as part of the outreach strategy of the Starwood Hotels group, with over 4,500 mentions over the last three months. ”

Hashtag 60

Hashtag Industry Campaign Hotels 60

Bill Hartzer

FEBRUARY 11, 2012

Google, Yahoo, etc), on behalf of the enterprise as well as individual hotel properties and clusters. Establishes guidance and programs for individual hotels with SEO needs. – Plans, and implements natural search programs for identified hotel. – Evaluates web analytics works within targeted markets.

Engineering 98

Engineering Hotels Skills SEO 98

Twist Image

JULY 11, 2018

This brand is constantly in the media talking about e-commerce, innovation, analytics and more. The subject line: Book your Montreal hotel today. With a listing of airline-supported hotels and prices. analytics. . Feta cheese was the number one result that their own navigation (not a type-in search query) generated.

Airlines 60

Airlines Retail Loyalty Hotels 60

agora pulse

MAY 4, 2016

In fact, their Instagram Analytics covers the full spectrum with a patent-pending ColorTracking analysis. For example, I work in the hospitality industry and it’s common for hotels, restaurants, and destinations to use hashtags in their general online branding or for specific campaigns. Need to share data with a client? Don’t fret!

Hashtag 156

Hashtag Tools Tourism Hotels 156

Oktopost

MARCH 5, 2019

When you take the time to look at your analytics on both your website and social media, you can discover a ton of useful information: What are the most popular pages on your website? Analytics offers a gold mine of information that you can use to create effective social media and content strategies. How do visitors arrive there?

Strategy 125

Strategy B2B Marketing Conference 125

Bill Hartzer

MAY 26, 2010

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

MAY 26, 2013

This week, 3500 people descended on the town of Nashville (well, actually on the Opryland Hotel, a city unto itself) for the IBM Smarter Commerce Summit. Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. You can read more about the Engagement Advisor here. About the Daniel Lemin: Follow @social_studio.

Engagement 132

Engagement Health Care Insurance Hotels 132

Sprout Social

FEBRUARY 21, 2019

For example, your hotel might need to drive up interest in a certain city. The first is to use your Twitter analytics reports to see what type of content is resonating with your audience. Is there a trend of coffee bars in boutique hotels? Social listening picks up on these trends and informs your company’s next steps.

Twitter 79

Twitter Sentiment Hotels Influencer 79

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 33% switched hotels. For example, Snapchat might not have appealed to Marriott Hotels at first, but we bet the company is glad it gave the app a chance. Hotels: 23%. 5% switched airlines.

Travel 40

Travel Class Social Media Hotels 40

Sprout Social

JULY 6, 2022

Hotels and hospitality brands saw a major shift in Twitter engagement times. How Loews Hotels & Co succeeds at scale with Sprout Social’s all-in-one platform. Best times to post on Twitter for Hospitality: Wednesdays at 8 p.m. Best days to post on Twitter for Hospitality: Wednesdays, Thursdays, Saturdays.

Twitter 105

Twitter Tourism Travel Education 105

Sprout Social

SEPTEMBER 12, 2022

We especially rely on Sprout’s analytics capabilities to help us track and report on performance over time, and identify trends and insights to build our strategy.”. To directly serve clients, Drop & Hook uses Sprout for monitoring, scheduling content and for sharing drafted content with clients to ensure the right notes are hit. “We

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* — Copley Square Hotel (@copleysqhotel) August 24, 2012. ’ It is something they fully embrace and reap many benefits from.”

Sample 180

Sample Samples Case Study Hotels 180

Pixlee

DECEMBER 29, 2016

Hotel decision-makers and influencers come together to talk about technology, eCommerce, digital marketing, data, and analytics as they relate to the travel industry. Notable brands from the 2016 conference included: United Airlines, Trip Advisor, Twitter, and Intercontinental Hotel Group.

Travel 47

Travel Conference Tourism Hotels 47

Buffer Social

MAY 25, 2017

If you do not have a business profile on Instagram, you can use free Instagram analytics tools like Union Metrics’ free Instagram account check up or WEBSTA to find your optimal posting time. This tip is more suited for local businesses such as cafes, restaurants, and hotels than online businesses. Engage fans at your location.

Instagram 109

Instagram Hashtag How To Hotels 109

Techipedia: Tamar Weinberg

APRIL 17, 2012

YouTube analytics counts the amount of times a video has been watched, how many likes, dislikes, and shares it has had, which is a fantastic way to understand what does and does not work: Google Analytics is a great way to gather information about how users interact with your site. A hotel group had a 170% increase in room upgrades.

Video 178

Video Strategy Marketing How To 178

Twist Image

NOVEMBER 23, 2012

As technology advances and the speed of algorithms continues to increase, an online retailer's ability to leverage data and analytics to change from moment to moment is a reality. Don't think for a second that the majority of online retailers don't currently engage in price testing experiences already.

Price 105

Price Retail Hotels Apple 105

Twist Image

APRIL 17, 2012

If you're looking for some prime examples this, head over to Trip Advisor and look for reviews of a hotel that you know. More often than not, you'll see comments like: "I stayed here on business and the hotel was great because they delivered a clean room, decent service and a hot shower. web analytics. I'll be back."

Wiki 102

Wiki Hotels Social CRM Retail 102

Keyhole.co

NOVEMBER 19, 2023

Take the story of Delta Hotels and digital strategist Mike McCready as an example. The budget must cover: Ads and Boosted Posts Analytics and Management Tools Any New Position Created due to Strategy If your boss or client does not approve your budget, you may have to adjust the entire strategy. Get started for free.

Template 52

Template Templates Examples Social Media 52

Razor Social

JUNE 22, 2020

When you have a measurable goal you can set up relevant analytics to track these goals. The Hotel wants to run events so needs functionality for people to be able to register and get automatic notifications of any events. Analytics. A proper set up of website analytics tools is crucial for the success of your new website.

How To 87

How To Proposal Hosting Project 87

Sprout Social

MAY 8, 2023

A social media management tool like Sprout Social can help you drill into your analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. You may discover that your specific target audience is active near the peak times we’ve outlined or hours earlier.

Tourism 108

Tourism Travel Education Engagement 108

Convince & Convert

APRIL 21, 2013

This new offer from Westin hotels, providing guests workout equipment for a nominal fee is a perfect example. Doing this well requires a combination of customer understanding, nimble content creation and marketing execution, smart use of analytics, and a commitment to helping, not selling. This, I love. This, I can use.

Airlines 132

Airlines Hosting Hotels Banking 132

Twist Image

AUGUST 1, 2014

Watching this in a hotel in DC, I suddenly found I had something in my eye. lean analytics. "There''s a reason Mitch and his team are so good at what they do, and that''s because they get under our skins. This is great marketing through and through, and Mitch would never include it in his links. But I will." alistair croll.

Banking 65

Banking Hotels Curation Analytics 65

Idaconcpts

AUGUST 5, 2012

Though it has a slightly more targeted audience, Trip Advisor can cover anything from stores to hotels to restaurants. For the same reason as Yelp, businesses that a person might encounter while on a vacation should consider placing their business’ information on Trip Advisor.

Sites 169

Sites SEO Foursquare Hotels 169

Convince & Convert

DECEMBER 6, 2013

Starting last month, Loews Hotels are accepting tweets to reserve rooms at 16 of its 19 properties. But as Social Pros was getting recorded this week, the news that Apple had bought social analytics firm Topsy for $200 million hit the wire. Holy Social! This was supposed to be this week’s Holy Social!

How To 123

How To Apple Hotels Case Study 123

Sprout Social

MAY 25, 2016

Raven URL Builder for Google Analytics. If you or your team use Google Analytics to track site visits, it’s crucial to know where those visits are coming from. RyanSolutions is actually a resort and hotel marketing tool, but they happen to have an excellent link builder for social sharing across multiple networks.

Tools 111

Tools Marketing Template Templates 111

Kikolani

NOVEMBER 7, 2011

All I ended up doing was sleeping there, but it definitely the best three nights of sleep I’ve had in a hotel in a while. After the last session (and skipping the closing keynote of the day), I took the shuttle back to the hotel sitting near Srinivas Rao and Sid Savara. Look toward your email as a source for topic ideas.

Hotels 153

Hotels iPad eBook Screencast 153

Twist Image

MAY 11, 2018

Farmers in China raising pigs in high-rise "hog hotels" up to 13 floors - BoingBoing. "We Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Alistair for Mitch). We do live in interesting times." Hugh for Alistair).

Tumblr 40

Tumblr Apple Hotels Blogger 40

Twist Image

MAY 11, 2018

Farmers in China raising pigs in high-rise "hog hotels" up to 13 floors - BoingBoing. "We Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Alistair for Mitch). We do live in interesting times." Hugh for Alistair).

Tumblr 40

Tumblr Apple Hotels Blogger 40

Pixlee

DECEMBER 29, 2017

Hotel decision-makers and influencers come together to talk about technology, eCommerce, digital marketing, data, and analytics as they relate to the travel industry. Notable brands from the 2017 conference included: United Airlines, Airbnb, Trip Advisor, and Intercontinental Hotel Group.

Travel 40

Travel Conference Tourism Forums 40

Laurel Papworth

MAY 5, 2011

Billions of photographs – no exaggeration – are collated at Face.com “Our facial recognition analytics are able to identify faces well, despite difficult circumstances like poor lighting, poor focus, subjects wearing eyeglasses, facial hair, and even Halloween costumes.”

Privacy 104

Privacy GPS Social Media iPhone 104

Twist Image

JUNE 28, 2011

This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are. social media analytics.

Klout 103

Klout Airlines Hotels Influencer 103

Twist Image

FEBRUARY 9, 2012

They could be sent to my home or hotel (depending on availability) or it could even let me know when I could come back to the store and pick them up. web analytics. The truth is that I would have bought a couple more, but they were out of my size. Seems simple enough in this day and age of e-commerce, doesn't it? big show 2012.

Retail 91

Retail Fashion Comparison Hotels 91