4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Luckily, you can choose from a variety of Twitter analytics tools to help you do this. Which are the best Twitter analytics tools with which to get started? Twitter Analytics. The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Best of all, Twitter’s analytics are free. Twitter Analytics

What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap. In regular audits, a social media consultant will examine key performance indicators (costs, sales, customer satisfaction) alongside social media metrics (reach, engagement, conversions). Featured Headline Ottawa Social Media analytics skills consultant

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LinkedIn Analytics: The Complete Guide for Marketers

Hootsuite

And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. Learn where to find your company page ’s analytics and the best metrics to track. LinkedIn Post Analytics.

The Ultimate Guide to Pinterest Analytics

Later

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. In our Ultimate Guide to Pinterest Analytics, we walk you through the ins and outs of your analytics dashboard, what each metric means, and how you can use this knowledge to build a winning Pinterest content strategy: Table of Contents: .

How to Make Marketing Analytics Easier

Convince & Convert

If you’d like to be more actionable with your analytics, start with the “so what?” » Digital Marketing conversion report formstack google analytics how to analyze marketing data increase conversion with data marketing analytics track social media marketing Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics? Unfortunately many marketers stay far away from analytics data and measurement as they think it's too complicated.

5 best Pinterest analytics tools

Unmetric

Pinterest analytics is a great source of valuable intel on your business’s performance. While the network’s native analytics covers all the basic insights, other third-party tools in the market provide much more to help you go the extra mile with competitive intelligence. In this article, we’ve rounded up the 5 best Pinterest analytics tools to help you understand your audience better, create more robust content, and achieve your social media goals.

The Beginner’s Guide to Facebook Analytics

Hootsuite

If your business is using Facebook, you need to be using Facebook analytics. Why use Facebook analytics (a.k.a. Analytics give you tons of valuable information that can help you track and measure your results so you can refine your strategy and measure your return on investment.

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?) While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers?

Google Analytics Unveils a Set of Social Reports

Mindjumpers

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. Social Value Report: The highlight of this new announcement is an overview report for social value, which allows users to measure the conversation value generated by the different social media channels.

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Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. What we did was to ensure the creation of tracking links to the relevant page, so that we could attribute visits and conversions from our efforts – our strategy had a mix of earned, owned and paid media – as accurately as possible.

Google’s BERT Update: Embracing Customer-Centric Conversational Marketing

agora pulse

There are various tools to help, including: Google Analytics Demographics (persona building). Google Analytics Demographics and “Interests” feature allow you to better understand your current audience and create content catering to each segment/persona.

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. Google Analytics can help you boost your social media engagements, increase your conversion rates, and ultimately achieve business goals.

Facebook and the Mystery of Organic Conversions

Jon Loomer

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. Today we’ll talk more about conversions from organic distribution, the ways you can track it, and how it ultimately impacts our actions as marketers. Meanwhile, it was driving more conversions than we knew. Organic Posts and Conversions. Tracking Conversions with UTM Parameters. Conversion Attribution Consistency.

6 Web Analytics Tools to Help Strengthen Your Content Strategy

Visually SM

Web analytics tools are the marketer’s primary weapons. Data – from analytics reporting traffic and conversion rates to engagement performance metrics – has become as much a part of a marketer’s job these days as working on actual marketing campaigns. Analytics tools are a handy way of getting to know that relationship. The most popular of these web analytics tools by far is Google Analytics. 6 best web analytics tools.

The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. But now that the dust has settled, which analytics tools are the most useful for Instagram marketers?

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

If you can’t hold a conversation, don’t understand context and are taking yourself too seriously-this might not be for you. I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

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Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. To find yours, go to Twitter and log in, then click analytics on the drop-down menu under your profile, or just got to analytics.twitter.com. One thing I see immediately from my analytics is that I’m not using Twitter cards enough.

How to Use Facebook Attribution to Scale Your Conversions

agora pulse

If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. Not knowing which sources are responsible for specific actions (like conversions) makes it difficult to allocate and scale your advertising. The Facebook attribution tool helps you better understand how users interact with your ads to determine the “customer’s journey” leading up to actual conversion.

21 best social media analytics tools

Unmetric

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. But here’s my personal favorite feature: Unmetric’s newest functionality now provides in-depth visual intelligence and analytics to help marketers decide which images engage best for their brand. Updated for 2019!

The Best SaaS Analytics Tools for 2020

Tweaklibrary

Analytics is used to analyze the A to Z of active viewers of your business sites and blogs.” SaaS analytics tool can monitor your customer activity, increase your client’s engagement with the site, and can enhance customer satisfaction with your service. You can turn the visitors to your business into potential customers with the SaaS analytics tool. I believe, one of these best SaaS analytics tools can help you optimize your business effectively.

4 Conversion Experts On Why Buyers Click

Convince & Convert

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. HubSpot’s Luke Summerfield chimed in with, “Personas are critical because they help guide your marketing strategy—including your strategy for conversion rate optimization. Give me a C.

6 best Twitter analytics tools

Unmetric

Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy. Social Strategies Analytics Social Media Analytics twitter

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? But in the end, the strong content survives, and in turn produces a web environment that pays off: better customer experiences and higher conversion rates.

How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. So, if a download isn’t a conversion, what is? A conversion is when a mobile app boosts sales, whether directly or indirectly. Define Conversions. What does a conversion mean to you?

Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. The focus on data should be to create delightful, meaningful conversations, experiences and relationships that can help sustain both business and life. 10 Reasons you need to embrace data and analytics. The power of the one to one conversation.

How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. In these cases, predictive analytics are a necessity. With insights gleaned from intuitive engagement analytics, you can build lifetime relationships with your audience.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Luckily, there are a variety of Twitter analytics tools to help do this. Which are the best Twitter analytics tools with which to get started? The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. As soon as you log in to Twitter analytics , you’re presented with 28-day summary of your Twitter account along with a summary of each of the previous months. Twitter’s analytics are totally free!

How Eye Tracking Increases Conversions

Small Business Mavericks

There is more to analytics than simply looking at how many website visitors you have and where they are coming from. One often overlooked analytics measurement is which part of your pages are the most popular among your website visitors. Eye tracking is one analytics tool that you should not overlook if you want to increase your website’s conversions. Tracking & Analytics eye tracking website analytics website conversions

Instagram Stories Analytics: How to Measure the Metrics that Matter

Hootsuite

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. How to view your Instagram Stories analytics. There are a few ways to check analytics for Instagram Stories. Without one, you won’t have access to analytics. How to view Instagram Stories analytics.

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Analytics. It’s simple – call a few people and have some in-depth, one-on-one conversations. By having conversations in addition to examining analytics, we were able to provide our client with insights beyond the numbers. Your goal is to have a conversation, not an interrogation. Elvis may have advocated for a little less conversation, but in today’s high-tech world, a bit of talking can lead to a lot more action. A Little Bit of Conversation.

Are you sure your website analytics is set up correctly?

Razor Social

When was the last time you did an audit on your website analytics to make sure it’s set up correctly? and we have found that issues with analytics are very common. Here are some of the typical issues that you should check for when performing a web analytics audit for your website. From your search console dashboard, click on the property name and select “Google Analytics property” from the dropdown, choose the appropriate property and press save.

More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Or doubling your conversion rate? Despite years of front-line, real-world experience to the contrary, more and more online marketing budgets are disproportionately aimed at driving traffic, rather than conversions. Doubling your conversions can be dramatically more profitable than merely doubling your visitor numbers.

25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. To get those juicy insights that can help you get better results from your marketing activities, you need to go through a set of Google Analytics admin settings and customize the reporting so you have a well-tuned stream of data and performance metrics coming in. ISP domains), as well as URLs that you don’t want to influence your analytics.

5 Ways Analytics Are Important To Your Local Business

Small Business Mavericks

If you own a local business and you don’t track your sales, online website traffic, social media metrics, and offline conversions, then you are missing out on important information and important opportunities for your business. You should install an analytics program on your website and pay attention to the statistics that drive sound decision-making. You can track your local visitors, reach, and local engagement with analytics.

Writing Around the Web – Social Media, Google Analytics, and Conversions

Kikolani

50+ Awesome Posts on Conversions – Catch up on the latest and greatest information in this list of over 50 awesome posts on conversions from 2011. Something for everyone, from blogging to social media, landing pages to squeeze pages, increasing conversions vs. conversion killers, design, and more! Google Analytics. This article will demonstrate exactly how to use Google Analytics to create better website content.

The Progressing Dominance Of AI And Data Analytics In Banking

Tweaklibrary

So, it is unavoidable for finance sectors to reconstitute with digital tools like Artificial Intelligence and Data Analytics for streamlined banking operations and successful customer satisfaction. AI can be used to enhance the customer experience with the financial service using a conversational AI model and AI-enabled chatbots. Role of Data Analytics in Banking Sector. You can identify the right customer to lend money with the data analytics tool.

What You Need To Know About Facebook Offline Conversions

Ignite Social Media

In this post, we’re going to give you the down & dirty on what you need to start measuring offline conversions, as well as a few cautionary tales. What Is An Offline Conversion Anyway? An offline conversion is when your customer purchases your product or service in your store. With offline conversions, social media content can’t pass along tags or cookies and there isn’t a pixel in your store that is collecting data on users.

Do Agencies Care About Conversion?

Twist Image

What do you consider a conversion? Avinash is the Digital Marketing Evangelist at Google and the author of two bestselling business books, Web Analytics - An Hour A Day and Web Analytics 2.0 also, if you don't subscribe to his free e-newsletter, The Marketing Analytics Intersect , you do not know what you're missing). Thinking about conversion. When someone buys from you, Avinash considers this the macro-conversion. analytics. conversion.

How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. In these cases, predictive analytics are a necessity. With insights gleaned from intuitive engagement analytics, you can build lifetime relationships with your audience.

What is Conversion Rate Optimization?

Idaconcpts

This transition is known as a “conversion.&# Every conversion can be tallied and measured against the total number of visitors. The number of customers divided by the number of visitors yields a percentage that is called the conversion rate. The Importance of Conversion Rate. Conversion rate is the most critical statistic about a website. The conversion rate directly impacts profitability and, as such, is the key to the website’s success or failure.

5 Free Alternatives To Google Analytics

Small Business Mavericks

I’m not suggesting you should give up on Google Analytics, especially now that they are in the process of rolling out Universal Analytics , but if you do decide to look around for other analytics services, here are five free alternatives to Google Analytics you might consider. Clicky – Clicky is one of the more popular Google Analytics alternatives. Mixpanel – Mixpanel offers analytics for events management.

Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today. Let’s dive in… Examples of Facebook Analytics Reports.