5 best Pinterest analytics tools

Unmetric

Pinterest analytics is a great source of valuable intel on your business’s performance. While the network’s native analytics covers all the basic insights, other third-party tools in the market provide much more to help you go the extra mile with competitive intelligence.

What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap.

6 best Twitter analytics tools

Unmetric

Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. Social Strategies Analytics Social Media Analytics twitter

21 best social media analytics tools

Unmetric

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Updated for 2019!

Turning Facebook Analytics Into Action

Jon Loomer

And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: .

How to Make Marketing Analytics Easier

Convince & Convert

If you’d like to be more actionable with your analytics, start with the “so what?” » Digital Marketing conversion report formstack google analytics how to analyze marketing data increase conversion with data marketing analytics track social media marketing

How to Use Facebook Attribution to Scale Your Conversions

agora pulse

If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. Facebook Pixel and Conversion Tracking. From the top right corner, click the Conversion drop-down.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement?

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). While most digital marketing advisors place high value on traffic, what really matters are conversions.

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?) Pulse automatically sends an alert to identify potential crisis or positive social conversations before they go viral.

Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. Is 2015 your year of conversion yet?

Google Analytics Unveils a Set of Social Reports

Mindjumpers

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics.

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

If you can’t hold a conversation, don’t understand context and are taking yourself too seriously-this might not be for you. I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it.

B2B 313

More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Or doubling your conversion rate? Slice and dice your site traffic analytics all you want.

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way?

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Whew, it’s been a busy few weeks.

Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. 10 Reasons you need to embrace data and analytics. The power of the one to one conversation.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Disclaimer – these are my opinions formed by my conversations with these firms). SENTIMENT BASED ANALYTICS.

What is Conversion Rate Optimization?

Idaconcpts

This transition is known as a “conversion.&# Every conversion can be tallied and measured against the total number of visitors. The number of customers divided by the number of visitors yields a percentage that is called the conversion rate.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Luckily, there are a variety of Twitter analytics tools to help do this. Which are the best Twitter analytics tools with which to get started? The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis.

4 Conversion Experts On Why Buyers Click

Convince & Convert

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion.

Facebook Attribution: View Top Sources for Conversions

Jon Loomer

Your Facebook Ads Manager helps you understand how your paid Facebook campaigns contribute to results like engagement, traffic, installs, and conversions. But, it also includes conversions from other sources (like Google, Pinterest, and email campaigns).

How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. Define Conversions.

5 Conversion Rate Mistakes Designers Often Make

Idaconcpts

Whether you realize it or not, but the design of your web page can really help, or harm your conversion rates. If you are hiring an inexperienced web designer, they may not take things that will affect conversion rates into consideration.

How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes.

Social Sharing + Analytics = ConversionBuddy

Mindjumpers

What I found really cool about the product is, that it allows sharing as well as integrates analytics to a website. Understand how social media drives traffic, sales and other conversions – impacting bottom line. Tweet. Social sharing is on rise.

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Making Sense of Social Media Analytics from Maggie McGary.

Facebook Analytics Funnels: Value of Reactions and Page Actions

Jon Loomer

Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You probably noticed that I’m on a big Facebook Analytics kick lately. Why the focus on Facebook Analytics? Facebook Analytics Funnels and Pixel Events.

Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Facebook Analytics, The Pixel, and Events.

25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. in Google Analytics.

Happy Birthday, Google Analytics

Small Business Mavericks

Google Analytics turned 10 years old on November 12. But I still think this is a good time to praise the power of analytics. If you aren’t sure what I mean, just think about all that a good analytics solution can do for your brand. Here are a few: Helps you keep track of essential metrics like conversions, events signups, traffic referrers, and more. The harsh reality is that analytics is necessary to the healthy growth of your business.

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Analytics. It’s simple – call a few people and have some in-depth, one-on-one conversations. By having conversations in addition to examining analytics, we were able to provide our client with insights beyond the numbers. A Little Bit of Conversation.

What You Need To Know About Facebook Offline Conversions

Ignite Social Media

In this post, we’re going to give you the down & dirty on what you need to start measuring offline conversions, as well as a few cautionary tales. What Is An Offline Conversion Anyway? An offline conversion is when your customer purchases your product or service in your store.

How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes.

10 Steps to Master Your Social Media Analytics

Convince & Convert

Here at Talkwalker , we are always plugged into the conversation and understand first-hand the importance of measuring a brand’s online presence. The first step in a measurement plan for social media analytics is to work out what you want to track and why. Image via Unsplash.

How to Use Instagram Analytics to Grow Engagement and Followers

Later

If you want to get more engagement and followers, it all starts with understanding Instagram analytics. The data from your Instagram analytics should inspire your content strategy, and not the other way around. Instagram analytics go beyond which posts get the most likes or comments.

Why you need to be using MonsterInsights for analytics

Razor Social

Are you using Google Analytics to check your content marketing efforts? Google even has a dedicated Analytics Academy to help you understand it. Previously on Razor Social, we’ve covered the most important terms and reporting in Google Analytics.

5 Benefits Of Upgrading Your Google Analytics To Universal Analytics

Bill Hartzer

Universal Analytics was introduced as a public beta in March 2013, and since then many have debated on whether to upgrade or not. Here are 5 benefits of taking the plunge and upgrading to Universal Analytics. Web Analytics

How Eye Tracking Increases Conversions

Small Business Mavericks

There is more to analytics than simply looking at how many website visitors you have and where they are coming from. One often overlooked analytics measurement is which part of your pages are the most popular among your website visitors. Eye tracking is one analytics tool that you should not overlook if you want to increase your website’s conversions. Tracking & Analytics eye tracking website analytics website conversions