Convince & Convert

MARCH 9, 2016

Rebekah’s company, AirPR, is a PRTech company that provides, data, insights, and analytic solutions for the constantly developing PR industry, bringing actionable insights to all. Why you need data and analytics every step of the way. In This Episode. How to make your brand its own influencer. Jimmy Wayne.

Analytics 60

Analytics Influencer Marketing Hotels 60

Keyhole.co

MAY 4, 2023

As someone who’s spent a fair share of time working with social media analytics, I’m no stranger to the world of Twitter analytics tools. At Workello, we rely on a variety of tools for Twitter analytics. The recent API price hike has indeed caused some concern among users of Twitter analytics tools.

API 52

API Price Marketing Analytics 52

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. To draw accurate conclusions that lead to actionable insights, you will need to leverage the power of a marketing dashboard. .

B2B 62

B2B Marketing Metrics Adwords 62

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

The Realtime Report

AUGUST 31, 2021

As Cane Bay Partners demonstrates, fintech companies access superior solutions and simplify their financial decisions by employing predictive analytics, artificial intelligence, and data science. In particular, they use data science to create new insurance products and marketing, customer retention, and credit scoring.

Data 91

Data Insurance Banking Startup 91

Oktopost

APRIL 2, 2020

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. Social reporting in your social media marketing strategy. How much value it’s bringing to the company. . Analytics is about processing data.

Report 126

Report Social Media Tools ROI 126

Writtent Blog

FEBRUARY 14, 2014

Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Having a great product doesn’t always guarantee sales in a highly competitive market. Traditional marketing methods are no longer effective. Startup Marketing. Startup Lessons Learned. QuickSprout. Growth Hackers.

Resources 111

Resources Startup Marketing Handbook 111

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

MAY 25, 2022

There’s a lot of conversation about the tight talent market right now. Social media marketers report finding qualified talent as their biggest concern, according to our latest research. Marketing teams across industries and company sizes are struggling to find talent. Marketing careers aren’t as linear as they used to be.

Skills 97

Skills Team Social Media Management Startup 97

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Oktopost

SEPTEMBER 4, 2019

The art of marketing defies easy definition. Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Under such a broad category, it’s no wonder that technological marketing tools pop up like mushrooms after a rainstorm. SimilarTech.

Software 81

Software Research Marketing Price 81

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Twist Image

NOVEMBER 17, 2013

Is the future of marketing going to be owned by engineers and hackers? It would lead some traditional marketing practitioners to wonder if these brands have uncovered the true secret to viral marketing, or if there is something much more substantive underneath the hood? Some call it Growth Hacker Marketing. fast company.

Marketing 96

Marketing Startup Instagram Engineering 96

Hootsuite

AUGUST 22, 2022

Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business. Markets – 22.2 Startups – 21.2 Marketing – 20.3 Getting eyeballs on your content is half the battle for social media marketers. Add hashtags to your LinkedIn company page.

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Dave Fleet

JULY 5, 2010

First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Strong analytics. Acquired by. Jive Software.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Razor Social

SEPTEMBER 11, 2019

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. There’s scheduling, monitoring, engagement, analytics….

Products 77

Products Marketing How To Project 77

Waxing UnLyrical

OCTOBER 21, 2015

I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. Soza holds BA in Marketing and a BS in Psychology from Loyola University of Chicago.

Data 100

Data Delicious Startup Analytics 100

The Marketing Blog

MARCH 2, 2010

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Since the timing of the blogs posts were different by at least 1-2 hours, we had the opportunity to view and understand the traffic patterns, conversion rates and track all our users with Google Analytics, including source of the referral, time on various pages, conversion to registration and finally usage within our product. Like this post?

Press Release 142

Press Release Patterns Marketing Klout 142

Twist Image

MARCH 15, 2013

In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace.

Marketing 100

Marketing Press Release Tumblr Loyalty 100

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. Instagram and TikTok.

Tips 133

Tips Authentication LinkedIn Groups 133

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? While there isn’t a clearcut answer to this question, there are some guidelines used by marketers, agencies, and influencers themselves. 6 factors that affect the cost of influencer marketing. Or how much you should be paying an influencer? I’m like you.

Cost 111

Cost Influencer Social Media Marketing 111

Twist Image

MARCH 29, 2016

Does the term "digital marketing" make any sense, at this point? The "digital" part may be more useless and nebulous than it was over a decade ago, when the idea of using digital channels and production was still nascent, and a minor component of the marketing mix. It's the "digital" part that gets everyone so irritated.

Marketing 40

Marketing Startup Advertising Press Release 40

Twist Image

APRIL 9, 2016

We often argue about analytics over creativity, data over strategy and more. They are working in-house for brands, going to the major consulting firms, working for media companies, startups, digital platforms and more. Watch this: 4A's Transformation - Agency Holding Company Visionaries. digital marketing.

Advertising 40

Advertising Startup Consultant Analytics 40

The Marketing Blog

DECEMBER 24, 2009

trends and the variety of issues companies face during adoption. Market Predictions Vary so Greatly? Reply uberVU - social comments December 25, 2009 at 9:49 am Social comments and analytics for this post… This post was mentioned on Twitter by indianterrain: [New Blog-post] Enterprise 2.0 00 am Enterprise 2.0 Enterprise 2.0

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Pixlee

SEPTEMBER 29, 2020

The digital era has brought about a significant shift in how successful companies promote themselves. With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. Attending company events, social gatherings, and demonstrations.

Engagement 90

Engagement How To Metrics Loyalty 90

Direct Marketing Observations

FEBRUARY 21, 2012

“Return on investment on social media activities has been challenging to most companies in 2009. Surveys show only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media.

Data 197

Data Social Media Radian6 ROI 197

Twist Image

DECEMBER 6, 2012

How important is a formal education for a career in marketing? My general train of thought was that it would be easier to go back to school should my career in media not work out than to stay in school and try to manage the workload of running my own publishing company while attempting to secure a degree. I am certifiable.

Blogroll 109

Blogroll Social Media Tumblr Yahoo 109

Keyhole.co

SEPTEMBER 18, 2020

Influencer marketing is pegged to be the next big thing in marketing. The company is planning to bring back the program soon and allow users to request for verification. The links you share should show Twitter how awesome you (or your company) are. Make use of a Twitter Analytics tool such as Keyhole.

Twitter 97

Twitter Badge How To Authentication 97

The Realtime Report

FEBRUARY 19, 2014

Your location is very, very valuable to marketers. Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad.

Privacy 164

Privacy Apple Mobile Foursquare 164

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. Reach the right audience.

B2B 170

B2B Company Instagram Cost 170

Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. Savvy marketers know how to develop a social strategy that offers a no-fail value proposition by measuring the right data and pivoting as needed to meet business goals. Define Measurable Goals & Set Your KPIs.

Social Media 106

Social Media How To Analytics Cost 106

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

Travel 40

Travel Conference Tourism Forums 40

Razor Social

DECEMBER 20, 2017

At RazorSocial, that means diving deep into our analytics to see which articles were popular with our readers and why, as well as finding those that underperformed so we can improve them. People love reading about marketing tools! The Social Media Analytics Compass: What and How to Measure. Click To Tweet.

Curation 95

Curation Influencer Analytics LinkedIn 95

Twist Image

JULY 17, 2015

This was the question that organizers of the International Startup Festival wanted me to answer (in seven minutes!) I thought back to when Mirum (which used to be Twist Image) was a startup. The answer was simple: we were a new kind of marketing agency. A marketing agency for the future, but it was happening today.

Startup 40

Startup Consultant Mobile Analytics 40