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The 12 Startups I’ve Invested In and Why

Convince & Convert

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168
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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

For example, if you run a small business or startup, you might hire a single social media manager to build brand awareness on a few platforms. Or, if you’re maintaining the online presence for a retail company, you might have a larger social media team focusing more on social commerce to generate more sales.

Skills 80
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33 Personal Blogs of Startup Marketers We Love

Buffer Social

Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers. Here are a couple of reasons why I love them: When they write about their work, I get to learn about how they approach growth and marketing at their company and what tactics, techniques, and channels they use. URL: [link].

Startup 40
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How This Ex-TikTok Employee Approaches Being A Creator

Buffer Social

Today, we’ve got Ayomi Samaraweera, TikToker and creator economy startup founder, on the docket. She’s gone on to work at different companies (her own included) that target creators, but the initial experience informed a lot of her approach to the creator economy. The main reason? Relying on one platform can be risky.

Startup 87
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Top 10 Social Media Reporting Tools

Oktopost

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. People get caught up in numbers that seem great, but don’t seem to generate any additional value for the company. How much value it’s bringing to the company. .

Report 126
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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer Social

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. In most cases, monitoring this will require a separate analytics tool from what you use to track your other metrics. People searching Google for terms like this might benefit from using it.

Metrics 98
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Social selling: What it is and 10 expert-level tips for success

Sprout Social

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133