Convince & Convert

FEBRUARY 24, 2010

Develop Rules of Engagement The only way to succeed in a world where marketing is a waterfall, not a lake, is to have codified rules for how you’re going to handle social media circumstances. Who’s listening?

Compete 115

Compete Conference Organization Social CRM 115

Webbiquity SMM

MAY 3, 2011

It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Waxing UnLyrical

MAY 11, 2016

With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space. For example, we just helped a restaurant client launch an influencer campaign with the goal of increasing its social following, engagement and ultimately bringing new patrons into the restaurants.

Automotive 100

Automotive Conference Influencer Campaign 100

Kikolani

JUNE 28, 2016

Hanna gives three reasons you should stop thinking of your audience : it fails to cultivate relationships; it treats social networks nothing but distribution channels; it kills engagement. Just change the approach: don’t think of building an audience but a community, as the community is what brings engagement. Recommended Posts.

Statistics 100

Statistics B2B Vimeo Social Networking 100

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Attend conferences so you can network and create connections in person. Hands-on services like social media engagement and community management are less popular compared to 2020. Before you move forward, you need to determine your niche.

Social Media 99

Social Media How To Marketing Price 99

Sprout Social

APRIL 2, 2019

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. The takeaway here is that when you think of analytics, don’t dismiss it as less human. Yep, we’re pretty excited about it.

Sports 107

Sports Communities Sentiment Team 107

Kikolani

JUNE 28, 2016

Hanna gives three reasons you should stop thinking of your audience : it fails to cultivate relationships; it treats social networks nothing but distribution channels; it kills engagement. Just change the approach: don’t think of building an audience but a community, as the community is what brings engagement. Recommended Posts.

Statistics 60

Statistics B2B Vimeo Social Networking 60

Kikolani

NOVEMBER 19, 2010

Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. 7 social link building tips – how engagement can build links. Using your most viewed articles for conversions – how to find them via Google Analytics and take advantage of the traffic.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

agora pulse

DECEMBER 23, 2019

Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond.

Social Media 92

Social Media LinkedIn YouTube Platform 92

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). For small businesses, they are primarily relying on low-cost sales channels, telemarking, online engagement etc.,

B2B 22

B2B Analytics Data Patterns 22

SalesChoice

SEPTEMBER 6, 2016

THE HISTORY AND ROOTS OF PREDICTIVE ANALYTICS. Blog #1 discussed the history of predictive analytics going back to 1689 with Lloyds of London, insurance company. Blog #2 will define predictive analytics methods in more detail and in particular, I will explore the relevance and history of artificial intelligence.

Patterns 20

Patterns Analytics B2B Data 20

Social Media Strategies Summit

NOVEMBER 28, 2022

Engagement. Or, head to Google Analytics for a picture of all your social accounts. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential. App Promotion. Image source. Facebook Ad Options. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. LinkedIn marketing for business allows you to leverage useful features related to analytics, connections and brand building.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Buffer Social

JULY 28, 2016

Use stories to engage the other person and help them relate to you. They’re engaging! As digital and content strategist Zane Razane explains, The CTO serves as the public face of technology for a company, so my job is to support their social platform engagement with the audience both online and offline—conferences, events, etc.

Social Media 76

Social Media Marketing Team Guidelines 76

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Let’s go over the best web conferencing tools for 2018 that you can choose from to organize your next webinar: Livestorm. Zoho Showtime.

Conference 60

Conference Price Hosting Meeting 60

Kikolani

JANUARY 16, 2011

This will usually lead to those bloggers coming back to your site and engaging with you in your blog as well. Answer: I like to think of having a Facebook page as a way to further engage your audience. that you will want to setup goals in Google Analytics. Answer: That is a tough one that doesn’t have a specific answer.

Questions 167

Questions WordPress Postrank Blogger 167

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. We empower 4,500+ government orgs to engage citizens, improve decisions and change lives. The median is 1,150. Followers: 25,233.

Company 149

Company Twitter Software System 149

Buffer Social

NOVEMBER 8, 2023

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. In most cases, monitoring this will require a separate analytics tool from what you use to track your other metrics. People searching Google for terms like this might benefit from using it.

Metrics 98

Metrics Content Marketing Newsletter 98

Oktopost

SEPTEMBER 16, 2019

For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. Instead, how about showing them that you, more than any other B2B vendor, recognize them for the one-of-a-kind individuals that they are? B2B companies can afford to send out bigger, fancier, cooler swag to their prospects.

Examples 107

Examples Marketing B2B Conference 107

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Buyer personas can help you avoid that trap by reminding you to think about the real humans who read your social posts and engage with your content. Google Analytics. Challenges.

Template 145

Template Templates How To Tourism 145

agora pulse

APRIL 28, 2020

Going to conferences is great, and networking with your peers at the conference is a great learning experience. If you can’t make it to conferences, buy the virtual pass, which a lot of conferences have, and this can be very cost-effective. What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

FEBRUARY 18, 2019

LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. But growing an engaged following on LinkedIn is apples and oranges compared to any other social network. Attending an event or conference? Best practices to maximize your LinkedIn engagement.

LinkedIn 111

LinkedIn Company How To B2B 111

Oktopost

JULY 26, 2023

With billions of users worldwide – and the majority logging into their platform(s) of choice every day – a prominent position offers B2B enterprises the opportunity to see an unprecedented influx of fresh, quality leads entering the funnel. That highway is called social media. A lot to ask for, but that’s the secret to building awareness.

Conversation 62

Conversation Social Media B2B How To 62

Convince & Convert

SEPTEMBER 20, 2010

Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. Speak No Evil Maybe I just don’t get it, but I don’t really see the point of Twitter if you’re not engaged and interacting. 42% learn about products and services via Twitter.

Social Media 159

Social Media Statistics Strategy Research 159

Myrland Marketing

APRIL 6, 2010

While many lawyers shy away from Facebook for business development, if you are practicing retail law: family law, personal injury law, employment law etc – than Facebook is a great place to engage with individuals talking about what you do. With the right analytics in place those sites can give you some numbers that may be meaningful.)

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Instead, why not focus your social media efforts on trying to locate and engage with the Mass Influencers within your customer base?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Sprout Social

JUNE 20, 2023

This applies to B2B and B2C brands alike. For example, B2B and B2C brands don’t have the same needs when it comes to blogging and creating video content. Whether that’s through in-person events, conferences or digital events like webinars is up to you. At the same time, you can see the power of Sprout’s analytics at work.

Brands 94

Brands How To Sentiment Social Media Management 94

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Liz Bonilla. Lisa Cramer.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Oktopost

JANUARY 17, 2024

Some of their main barriers include knowing what KPIs to track, integrating analytics across platforms, and connecting results to their initial goals. These metrics help you establish whether your audience is engaged and how much they know about your brand. Place in the funnel: Top of the funnel.

Metrics 62

Metrics Cost Hubspot Analytics 62

Sprout Social

APRIL 23, 2019

But growing an engaged following on LinkedIn is apples and oranges compared to any other social network. And given the platform’s best practices and new slew of business features, there’s perhaps no better time to revisit your LinkedIn presence for optimal engagement. Attending an event or conference? Resources and case studies.

LinkedIn 106

LinkedIn How To Notification Organization 106

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? Better: More mature organizations use third party tools to integrate social data with web analytics. How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases?

Questions 142

Questions Social Media Strategy Survey 142

Convince & Convert

MARCH 4, 2010

I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Metrics 130

Metrics Strategy How To Tourism 130

Sprout Social

JANUARY 5, 2023

When is your audience engaging with you? Where is your audience active and engaged? The above example illustrates a brand taking the time to engage with a customer. Through monitoring and engaging, the entire interaction was positive regardless. Event monitoring: monitor audience response to a conference or event.

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

DECEMBER 17, 2013

” Probably more useful in consumer than B2B marketing, but worth considering regardless. ” 5 Reasons to Consider Flipboard for Your Content Strategy by iMediaConnection. 5 Ideas To Extend Your Existing Content By Repurposing by NewRise Digital. ” Content Marketing: Five Ways To Keep Feeding The Beast by MediaPost.

Tips 203

Tips Flipboard Content Screencast 203

Socialmedia.biz

FEBRUARY 25, 2016

B rands believe social channels are only to create engagement. Alternative B2B channels. Some studies have found social media is not as effective in garnering B2B leads as are time-tested lead-gen methods like business events, trade summits, and telemarketing. B2B content marketing has lately been centering around social media.

Project 65

Project Yammer Social Media Brands 65

Hootsuite

JANUARY 27, 2020

The algorithm was now set to prioritize posts that earned a lot of high-value engagement (eg., In other words: to get the reach to earn engagement, brands had to be earning engagement already. Fox News, whose reporting evokes strong opinions from many, became the top publisher on Facebook by engagement.).

HootSuite 145

HootSuite Facebook How To Groups 145