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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Knowing their interests will help you craft more engaging social media content. Google Analytics can be an unlikely ally here. Sound familiar?

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Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Lisa Buyer ( @lisabuyer ), smart and engaging online public relations pro and author of the phenomenal new book, Social PR Secrets. See you there!

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Employee engagement: how to keep workers engaged in a meaningful way

Sprout Social

If you’re struggling with employee engagement, you’re not alone. Listen: building a team of engaged employees makes for a happier and more productive workplace while also impacting your bottom line. In this guide, we’ll break down everything managers need to know about employee engagement. Micromanagers.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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20 Must-Attend Social Media Conferences in 2017

Buffer Social

Social media conferences are the secret to all that. These conferences, ranging from one day to a week, promise talks from top social media experts, workshops on the latest social media strategies , networking opportunities with fellow marketers, and more. Content Marketing Conference (April 11-13, Boston). CMX Summit (TBA).

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Top 10 Digital Marketing Conferences of 2018 (Part 1)

Pixlee

We wanted to present the top 10 must-attend Digital Marketing conferences of 2018, but there are simply too many to list. The conference also includes 18+ hours of networking time. Billed as “the world’s biggest organic marketing conference,” C3 2018 will dleiver the right mix of marketing inspiration, innovation, and insight.

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One week until Social Capital Ottawa

Sherrilynne Starkie

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. I’m also moderating a round table discussion on analytics and digging deep to gain real insight. Learning about Social Media – Ottawa Event is set to Engage.