Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . How we picked our top 10 B2B influencers.

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B2B Influencer LinkedIn SEO 126

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. It’s because social media is the third-largest engagement channel just after email and website.

Engagement 118

Engagement B2B Data Social Media 118

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. The goal is to use personas with a lot of engaged followers to introduce the product or service to their followers. How does influencer marketing work in B2B? With B2B influencer marketing, things are a little bit different.

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

APRIL 2, 2020

Times are evolving for B2B communication. B2B companies have been struggling with it well before Covid-19. For example, before shelter-in-place went into practice, conference calls were a popular form of business communication. In the B2B space, internal or customer facing relationships matter. Don’t Be a Megaphone.

B2B 77

B2B Authentication Issues Team 77

Oktopost

JULY 18, 2019

At the Facebook annual developers conference in April, Instagram officially confirmed their plans to implement this change with a trail among Canadian users. The same holds true for B2B organizations, who use Instagram to effectively display the more human, cultural, and light-hearted side of their company. . Up your content-game.

B2B 101

B2B Instagram Metrics Social Networking 101

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

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B2B ROI Social Media Hashtag 91

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. They also offer a platform on which users are more likely to engage with advertising.

B2B 96

B2B Strategy Marketing Conference 96

Social Media Strategies Summit

AUGUST 10, 2023

But it isn’t just about engagement; influencers can drive real action. To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1.

Influencer 184

Influencer Campaign Marketing B2B 184

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Oktopost

SEPTEMBER 15, 2021

He’s been a speaker at conferences across Australia and South East Asia on marketing, websites, and Google Ads. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

B2B 127

B2B Apple Marketing Authentication 127

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Let’s go over the best web conferencing tools for 2018 that you can choose from to organize your next webinar: Livestorm. Zoho Showtime.

Conference 60

Conference Price Hosting Meeting 60

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Back in October of 2007 at a MarketingProfs conference I.

System 219

System B2B Facebook Marketing 219

Social Media Marketing

APRIL 13, 2011

When it comes to B2B social media uses like privileged discussions between manufacturers and resellers or internal discussions between sales and marketing personnel, you'd need a more intimate social network. After the vendors pitch, the buyers clears the conference room to discuss who they want to hire. Private means private.

B2B 148

B2B Social Media Jive Committee 148

Social Media Strategies Summit

NOVEMBER 28, 2022

Engagement. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. So we shouldn’t be surprised that 71% of B2B marketers use Facebook in their marketing strategies, making it the second-most popular B2B social channel behind LinkedIn. App Promotion. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event.

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Team Marketing B2B Eventful 160

Social Media Strategies Summit

JULY 28, 2021

Social media may not be your preferred platform for B2B leads, but maybe it should be. Because when used for B2B lead generation, social media platforms (especially LinkedIn) give a high ROI of 229%. Another lead magnet that works well, especially for B2B social leads , is free tools. Are you excited to learn more? Free Tools.

Social Media 264

Social Media Discount Influencer B2B 264

Convince & Convert

FEBRUARY 3, 2016

In 2007, she started her own business creating a career out of her passion: helping B2B companies tell better stories around their complex sales, build great personas, and develop content marketing strategies that actually turn prospects into buyers and convince customers to stay. Why your personas are critical to the complex B2B sell.

B2B 60

B2B How To Marketing Conference 60

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Engagement is Key to Success on LinkedIn. The key to success on LinkedIn is learning how to find, connect with and engage the right people in authentic ways. In this 30 minute podcast you will learn: .

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Social Media Strategies Summit

MARCH 18, 2021

Or maybe a B2B company using social platforms to generate leads. The challenge for these public bodies is to communicate in a way that’s creative , engaging, and exciting, without falling short of the standards people expect from taxpayer-funded organizations. The agency uses a range of tactics to keep its audience engaged.

Social Media 279

Social Media Transportation Feed Feedly 279

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. After all, if you only ever see content that genuinely interests you , you’re more likely to be engaged and keep coming back for me. So how has the company managed to build an engaged brand community ? Rust-Oleum. Image source.

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Examples Communities Brands Forums 227

Oktopost

APRIL 30, 2020

With conventions and conferences on hold, marketers are looking for tools to help them explore digital alternatives. This engagement channel can potentially be an invaluable tool in networking and community-building. It is also the top social media platform for B2B lead generation by far.

Eventful 130

Eventful LinkedIn B2B Microsoft 130

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Writtent Blog

JUNE 18, 2013

There once lived a valiant B2B marketer named Lance. If there’s a single factor that united B2B and B2C buyer personas regardless of their demographics, it’s a love for the narrative. In fact, their jobs were so much easier, they were able to schedule time to attend an industry conference. Stories aren’t just for children.

B2B 103

B2B Brands Software Case Study 103

The Realtime Report

APRIL 24, 2024

Ongoing Engagement Your follow up shouldn’t be a “one and done” deal. To truly maximize the lifetime value of your attendees, make an ongoing effort to keep them engaged with your brand in between events too. Show them what’s in it for THEM to engage with you further! Engage with all comments/shares.

Eventful 91

Eventful Survey Loyalty Authentication 91

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Social Media Strategies Summit

NOVEMBER 12, 2020

For example, if you work with corporate professionals or service B2B clients, it’s sensible to invest time in LinkedIn. Secondly, social media algorithms are fueled by engagement. They leverage expert advice to solve problems for consumers, with sequential graphics that boost engagement and offer practical guidance.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Social Media Strategies Summit

MARCH 22, 2023

Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Consideration: Generate website visits, ad engagements, or video views. Sign up for our next social media conference ! Featured image by Freepik.

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LinkedIn Campaign Groups Groups 230

Writtent Blog

SEPTEMBER 3, 2013

Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference. Between over 100 amazing speakers like Seth Godin and Arianna Huffington, an on-site concert and tons of networking opportunities, it’s no surprise the designated hashtag of #Inbound13 was trending on Twitter for much of the conference.

Conference 72

Conference Marketing Hubspot Metrics 72

Oktopost

NOVEMBER 21, 2022

Colin explains it is all about being you, whether you’re on stage presenting at a conference or on social media presenting a message. Day joined the organization early 2020 after becoming a champion for Oktopost’s B2B social engagement suite. Hot Topics: The key to employee advocacy from an advocate’s POV.

Brands 62

Brands Apple How To Hosting 62

Mindjumpers

APRIL 14, 2011

The company was established in December 2009 by Nick Johnson , and until now Useful Social Media has put together two conferences about social media in marketing and communications relation. The Corporate Social Media Summit is the only social media conference catered only for corporate practitioners.

Social Media 215

Social Media Conference Report Upcoming 215

Convince & Convert

NOVEMBER 16, 2023

My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? For instance, our strategy at NetLine during Content Marketing World was designed to attract and engage. The Future of Content Requires Resonance Resonance.

Content 78

Content Marketing B2B SEO 78

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media. Click To Tweet.

B2B 111

B2B Social Media Organization Study 111

Ignite Social Media

SEPTEMBER 27, 2018

The platform is positioning themselves as having more engaged and influential users compared to the other large networks. They are trying to re-engage brands, by emphasizing that Twitter is the place to be for real-time, culturally relevant conversations, especially for certain niche audiences within the B2B space.

Twitter 120

Twitter Reputation B2B Campaign 120

Social Media Strategies Summit

JUNE 24, 2022

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. To be clear, this isn’t about generating engagement for its sake. Sign up for our next social media strategy conference !

Examples 165

Examples Instagram Brands Transportation 165

Social Media Strategies Summit

JUNE 8, 2023

TAKEAWAY : Brands often speak about joining the conversion — in other words, generating impressions and engagement by tapping into pre-existing, high-profile topics. Research from Databox reveals that approximately three-fifths of marketers believe video ads typically drive more engagement than image-based ads on Facebook.

Brands 130

Brands Facebook Influencer Campaign 130

Oktopost

DECEMBER 13, 2020

With face-to-face meetings, conferences, and trade shows all taken away from us, the only way to succeed now is to go digital. Covid has been a huge transition for the B2B marketing world. Lastly, encourage engagements with your sales team. Styling and Structuring Our Content. Think networking events for the digital space. .

Construction 118

Construction Marketing Authentication B2B 118

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Creating engaging videos? Posting more frequently than your competitors could help you engage your audience better. Publishing whitepapers/ebooks?

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Analysis Sentiment Marketing How To 102