Janet Fouts

SEPTEMBER 16, 2019

when presented with only product highlights and specifications, analysis and data. Analysis paralysis. Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. because people know they are being watched in a focus group. over product B.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Oktopost

DECEMBER 21, 2023

Focus on understanding their needs, preferences, and perceptions related to your products or services. Competitor Analysis : Evaluate competitors to identify areas where they excel or fall short. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

Marketing 62

Marketing Survey Skills How To 62

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Koka Sexton

JANUARY 5, 2023

In order to gain the most out of your analysis, it is important to have a good understanding of the different metrics mentioned above and how they can be used to optimize your campaigns. Market Research and Analysis. Financial Analysis. Data Analysis and Interpretation. Digital and Social Media Marketing.

Metrics 140

Metrics B2B ROI Advertising 140

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to conduct a/b tests using social media.

Campaign 60

Campaign Social Media Content How To 60

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers. Is Sentiment Making Brands Stupid?

Brands 275

Brands Repository Analysis Focus Group 275

Sprout Social

FEBRUARY 8, 2021

VoC stage 2: Analysis. In the analysis stage, you sort through the collected data to find the metrics that help you answer your questions. The analysis is then presented to the relevant departments to help them move onto the next stage. The collection stage uses social listening , review sites and on-site survey cards.

Data 118

Data Survey How To Review 118

Net-Savvy Executive

JUNE 8, 2012

In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. If you look at social media from one angle, that's what it is: lots of content. Next: Working with Social Media Data: Activity.

Data 82

Data Social Media Content Analysis 82

Sprout Social

MARCH 30, 2021

Social listening is a social media superpower. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. These days, social media is (or should be) a major part of any customer care strategy.

Questions 119

Questions Data Focus Group Analysis 119

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. Brand Health Social Listening Topics.

Survey 88

Survey Brands Sentiment Template 88

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

OCTOBER 13, 2020

Imagine your business just released a product and everyone is talking about it on social media. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. What is a social media sentiment analysis?

Sentiment 145

Sentiment Analysis Template Templates 145

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. But you’ll never know what they’re saying – unless you employ social listening as part of your social media strategy. The importance of social listening for B2B marketing. Granular sentiment analysis.

B2B 91

B2B Marketing Sentiment Influencer 91

Sprout Social

DECEMBER 21, 2023

This is where a competitive analysis for your products comes in. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow.

Analysis 99

Analysis Products How To Price 99

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. Put social data in the spotlight.

Authentication 98

Authentication Analysis Sentiment Tumblr 98

Waxing UnLyrical

MARCH 22, 2011

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. What color?

Research 172

Research Focus Group Survey Statistics 172

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

Social Media 121

Social Media Content Analysis Sports 121

Pam Moore

JULY 26, 2017

In addition you must be crystal clear on your message so that you can create creative visuals, audio, text, social media posts and even video to inspire and connect your audiences. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Social Profit Factor Training System + Member Community. Need more help?

Content 162

Content How To Marketing Case Study 162

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114

ROI Social Media SEO Tips 114

Pam Moore

OCTOBER 20, 2020

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. Tips to conduct focus groups on little or not budget. Importance of social listening to learn about your customer.

Research 78

Research Template Templates Training 78

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening tools contribute to sales and customer success.

Tools 87

Tools Sentiment How To Team 87

Convince & Convert

APRIL 9, 2015

Analysis, context, distribution, and ease of understanding, in whatever language, are the new drivers. Why Is It So Important for Businesses to Pay Attention to Social Data? In the globalized village, social media is Earth’s biggest focus group. The Many Roles of Social Data Intelligence for Businesses.

Data 60

Data Analysis Banking Analytics 60

Sprout Social

DECEMBER 9, 2020

Recent data shows that many of the online habits picked up during quarantine are here to stay, key among them consumers’ increased use of social media. Sprout research that examined social media activity from November 1-23 in 2019 compared to 2020 revealed a staggering 1301.7% Refine and define social media services .

Proposal 100

Proposal Price Project Education 100

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Pam Moore

APRIL 1, 2020

Power Tip: Download this Audience Analysis Worksheet to Prioritize Your top Audiences. Align your social media and marketing efforts to your goals. Focus on developing content that enables you to have a conversation with your audience that they view as relevant and can resonate with their thinking and needs.

Apple 78

Apple Brands Tips Consultant 78

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Aquisitions say something about the segmentation of social media analysis.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Lube anyone?

Research 107

Research Nielsen Sentiment Facebook 107

Ignite Social Media

APRIL 7, 2021

What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. We can only speculate as to why Instagram’s proven to have the best organic reach of our analysis with an average benchmark of 9% per post.

Organization 189

Organization Social Media Content Analysis 189

The Marketing Blog

MARCH 8, 2010

Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India. Reply Sorav Jain March 8, 2010 at 5:10 pm Very good analysis. I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

Study 180

Study Company Web 2.0 Twitter 180

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Is your organization still living in the social media past? The Emergence of Visual Social Listening. The last few years has seen the emergence of Visual Social Listening.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Reputation 110

Reputation Social Media HootSuite Sentiment 110

Audiense

JUNE 13, 2017

We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc).

Sports 127

Sports Focus Group Eventful Influencer 127

Oktopost

OCTOBER 28, 2019

In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers. F ind out who the biggest social media influencers are in your field and related industries, then take a deep dive into their online world. Connect with Your Contacts.

B2B 69

B2B Brands Tips Notification 69