Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Facebook Brand Survey Tests.

Survey 88

Survey Brands Sentiment Template 88

Laurel Papworth

FEBRUARY 19, 2013

What if instead of checking a thousand people, instead of ringing those poor souls when they get home from work and are trying to get dinner on the table, we could just check in on what they were thinking, facebooking, tweeting about? What if we could go on Facebook and have a look at 11.5 Does Facebook do Sentiment Analysis?

Research 107

Research Nielsen Sentiment Facebook 107

Sprout Social

JUNE 11, 2024

It’s a key audience, but if they only created social content with traditional college students in mind, they’d miss the opportunity to engage other important groups, like parents and alumni. Understanding audiences and their preferences allows us to deliver more personalized experiences across channels,” says White.

Education 102

Education Social Media Strategy Collaboration 102

Buzz Marketing for Technology

DECEMBER 15, 2011

Facebook fan pages are much the same thing. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Competitive analysis provides insight into what your fans and their friends find engaging on other brands’ sites.

Brands 275

Brands Repository Analysis Focus Group 275

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. The tool is excellent for trend analysis as well. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Cons Listening is limited when it comes to Facebook and Instagram.

Industry 52

Industry News Google Brands 52

Hootsuite

OCTOBER 13, 2020

There are thousands of Instagram posts, Facebook posts, and tweets. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time.

Sentiment 145

Sentiment Analysis Template Templates 145

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 25, 2019

Listening on Facebook is a step up from monitoring and taking action. Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. What is Facebook listening? It’s an active analysis of your passively collected data. So what do you monitor instead?

Facebook 89

Facebook Review Overview Press Release 89

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) Pro tip: You can even use this tool to monitor your competitors’ branded keywords to see how their public sentiment compares to your own.

Data 138

Data Social Media Sentiment Team 138

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

DECEMBER 21, 2023

Competitor Analysis : Evaluate competitors to identify areas where they excel or fall short. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. This type of analysis is not limited to advertising alone.

Marketing 62

Marketing Survey Skills How To 62

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. On Facebook you can set up an ad (you don’t have to run it) targeted to your Facebook fans and then change the targeting options to work out the profile of your audience. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

SEPTEMBER 12, 2023

The platform examines several online forums, groups, and conversation threads to measure the audience’s perception and alert you. You can run competitor analysis, measure standard and unique KPIs, and assess your position in the industry all in one platform. It offers chatbots for your Facebook messenger.

Tools 52

Tools Social Media Curata Price 52

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

MARCH 26, 2024

Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. million Facebook: 15 million YouTube: 17.6 For instance, here’s a post that LEGO shared on Facebook displaying the photographs of the toy photography group ‘Stuck in Plastic’.

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc., Divide them into groups with similar traits. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Adam Sherk

MAY 24, 2011

According to their data Fast Five and Thor are far and away the most popular summer movies with each getting 38%+ of social media activity among the selected group of films: (click to enlarge). The Vin Diesel Facebook page has more than 24,000,000 likes. Share of social media activity: Fast Five 38.46%. Thor 38.05%. Green Lantern 9%.

Alterian 143

Alterian Social Media Film Sentiment 143

Keyhole.co

APRIL 12, 2023

Community hashtags: These are used by a specific community or group of people with similar interests or affiliations. Sentiment: The sentiment behind Instagram hashtags refers to the emotional tone or attitude associated with a hashtag, such as positive, negative, or neutral.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. R.I.P. Yahoo Groups.). Subreddits serve as mini-communities within the site — like Facebook Groups, but public — and foster user interaction around common interests. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc., Divide them into groups with similar traits. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

MAY 31, 2023

Your target audience for competitive benchmarking is the group of people who you are trying to reach and engage with on social media. Keyhole is one such tool that helps you with competitor analysis and social listening. This is a good refresher before you add real-time profile trackers for detailed analysis.

Social Media 52

Social Media Strategy How To Analysis 52

Razor Social

MARCH 30, 2016

You may also need to monitor particular topics, which may have conversations around groups of different keywords. Campaign Analysis. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” Historical Analysis. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 86

Tools Sentiment How To Team 86

Sprout Social

JUNE 28, 2023

Define your customer segments Segmentation categorizes your target audience into groups and lists based on specific factors, like job title, industry, buying intent and past interactions. You may use email, social media, audience analysis, workflow, analytics or advertising automation, or a combination of all of these.

Team 103

Team Hubspot Marketing SMS 103

Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Sentiment: Are the comments, posts etc.

SM2 188

SM2 Alterian Vocus Social Media 188

SocMed Sean

NOVEMBER 14, 2011

Social networking is not about sending messages to like-minded groups of people. It’s not about blasting messages to groups of people based on demographic profile. Have you taken time to analyze what the sentiment is about your products and services? Online social networking is no different. There you have it!

Social Media 235

Social Media Social Networking Airlines SEO 235

Keyhole.co

OCTOBER 13, 2023

Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. They can easily track keywords, #hashtags, @accounts and URLs on Instagram, Twitter, Facebook and Youtube. For example, with the help of Keyhole.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Sprout Social

SEPTEMBER 14, 2023

Use customer service metrics like reply time, reply or response rate and sentiment analysis to understand where your customer care excels, and where it needs work. Make checking your reviews part of your monitoring and social analysis process. This starts with evaluating your customer care effectiveness.

Strategy 116

Strategy Brands Content UGC 116

Convince & Convert

AUGUST 31, 2015

We investigate three of the biggest: Twitter, LinkedIn, and Facebook. As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Using Facebook to Gauge Public Sentiment.

Social Media 60

Social Media Sentiment Price Diagrams 60

Techipedia: Tamar Weinberg

AUGUST 17, 2011

While many people seemed outraged at the changes (judging by comments left of the Netflix Facebook page), the Technorati article mentioned that no one actually showed up at Netflix headquarters to protest the change. That’s definitely a lot to think about when considering what Social Analytics can bring to the analysis of events.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Razor Social

MAY 15, 2019

A couple of years ago I was training a group of marketing professionals about influencer marketing. Imagine if you were launching a product and you wanted a group of influencers involved in the launch campaign. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing.

Influencer 104

Influencer Social Media How To Campaign 104

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. If you need more of an ego boost, try TwitterGrader. DialogFeed. ** 5 Stars.

Tools 208

Tools Social Media Lithium Sysomos 208

Sprout Social

NOVEMBER 2, 2023

Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand.

Examples 97

Examples Template Templates How To 97

Twist Image

FEBRUARY 1, 2017

Did you know that Facebook has been using external data brokers to build much more expansive profiles of people like you, me and our customers? In December of last year, Business Insider published the news item, Facebook is quietly buying information from data brokers about its users' offline lives. online sentiment. automation.

Advertising 40

Advertising Sentiment Social Graph System 40

Sprout Social

MAY 7, 2019

Social data is about more than Likes and follower counts–it also reveals sentiment and industry insight that can be transformative for all areas of an organization. 40% of social media marketers believe private community groups, like Facebook and LinkedIn Groups, will become more important.

Social Media 109

Social Media Marketing Upcoming Team 109

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.

Cymfony 152

Cymfony Social Media Tools SM2 152