Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. Cast a wider net. React in real time.

Social Media 114

Social Media Sentiment Survey Marketing 114

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. Smart Inbox: Our unified inbox aggregates all of your brand conversations into one place, so you never miss a message. What is a reputation management service?

Reputation 93

Reputation Brands Sentiment Survey 93

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Lead generation.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The benefits of social listening span departments from Marketing to Product to Customer Support.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

JANUARY 17, 2024

It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. These two strategies often overlap and work together.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. The Marketing Analyst. Market research, especially at scale, can be costly and time-consuming.

Organization 124

Organization Sentiment Social Media Management Analysis 124

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. What is a brand experience strategy? What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Data 141

Data Social Media Sentiment Team 141

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. But this goes beyond numbers and graphs.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. What is review analysis?

Review 128

Review Brands How To Analysis 128

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

ROI 95

ROI Cost B2B Organization 95

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment.

Facebook 107

Facebook Sample Samples Sentiment 107

Sprout Social

JUNE 23, 2021

My romantic idea of innovation as something you could just recognize in your gut was out of sync with the tremendous amount of bet-hedging most brands needed to feel confident in a new product or marketing campaign. Kraft determined through traditional market research that they wanted to enter the grocery burger market.

Social Media 93

Social Media Focus Group Aggregator Research 93

Sprout Social

JUNE 1, 2021

It’s a chance to emphasize the value of social, learn more about your client’s future strategy and share your vision for the road ahead. Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. Brand sentiment.

Sentiment 88

Sentiment Proposal How To Metrics 88

Sprout Social

JANUARY 26, 2021

Social marketers Bre Schneider , Christina Olivarez and Olivia Jepson share the social media tips and tricks they’re embracing to put data first and reclaim their time. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

FEBRUARY 5, 2020

Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI.

Tools 92

Tools Sentiment How To Team 92

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Influence marketing and product decisions. Complaints?

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

AUGUST 8, 2022

Primarily an influencer marketing platform, HypeAuditor provides robust YouTube analytics that focuses on creator accounts. The platform aggregates account data to identify top-performing content and opportunities to optimize. Publishing and analytics together create a more holistic understanding of your marketing efforts.

YouTube 105

YouTube Tools Analytics SEO 105

Harp Interactive

DECEMBER 1, 2009

Many big companies are regularly confronted with this Internet Reputation Management nightmare and have to employ strategies to push down negative press and relegate Google position of negative sites that malign their brands. Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools.

Reputation 249

Reputation Directory Press Release Real Estate 249

agora pulse

MAY 31, 2018

I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.”

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.”

Metrics 87

Metrics Facebook Aggregator Report 87

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. What is the right strategy? There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. This strategy today just won’t work.

Data 60

Data Conversation Case Study How To 60

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Brands must learn to market towards moms with relatable content that is empathetic and understanding.

Research 60

Research Engagement How To Sentiment 60

Hootsuite

APRIL 12, 2021

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Route and Prioritize: Organize your teams and queues based on who can best respond to each customer, with automatic identification of high priority tickets by assessing customer information, topic, and sentiment. Try it for Free.

HootSuite 97

HootSuite Insurance Hubspot Sharepoint 97

Social Media Marketing

MAY 7, 2020

Benefits of Using Services of Digital Marketing Agencies A web composition association will be familiar with dealing with a massive amount of the undertaking the officials, decreasing the time required on your end. Whoever you choose to work with, make sure to get a sentiment of their methodology.

Fashion 90

Fashion Organization SEO Sites 90

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Sentiment shows how people feel about your business.

Report 52

Report Social Media Metrics How To 52

Sprout Social

FEBRUARY 7, 2024

Responding effectively to their strategies can make all the difference in propelling your business forward. In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time.

Tools 94

Tools Sentiment Marketing Reputation 94

Likeable

SEPTEMBER 24, 2019

From a marketing perspective, there are certainly reasons to be skeptical of Twitter. These factors, along with paid media questions around performance and ROI, have put Twitter on the back burner for some marketers. Chief among them: the content firehose. Twitter natives expect to hear back from your brand within 1 hour.

Twitter 80

Twitter Airlines Aggregator Meme 80

Adam Sherk

MARCH 8, 2012

However many still face issues with strategy, execution and incorporating social into a cohesive program. The rise of content marketing is driven largely by the fact that non-content businesses know that they need content to succeed in search and social. Things like reach, activity, engagement and sentiment are all worth examining.

Publishing 215

Publishing Questions Social Media Activities 215

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. You might be surprised to see what your aggregated message looks like.

Social Media 132

Social Media Data SM2 Radian6 132

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Generate first-party data that’s both ethical and high quality, and then export and re-market to those target audiences.

Directory 145

Directory Tools HootSuite Twitter 145

Bill Hartzer

MAY 26, 2010

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.

Cymfony 152

Cymfony Social Media Tools SM2 152

Twist Image

JUNE 29, 2012

For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. It's especially not easy for brands that have been, primarily, marketing-driven organizations. Strategy matters. Lots to think about as the concept of content marketing evolves.

Brands 97

Brands Content Facebook Aggregator 97

Diva Marketing Blog

JULY 11, 2014

Diva Marketing : The Insight Report you did with CivicScience indicates that multitasking is the name of the game for 45% of respondents who acknowledged using a ‘second screen’ (smart phone, tablet or computer) while viewing traditional broadcast TV. . Diva Marketing : Thanks Joel! Synchronized experiences only work in real time.

Research 83

Research Smart Phone Aggregator iPad 83

Sprout Social

MARCH 8, 2019

At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Although we’ve already covered some the staples of online social listening, let’s dive into the specific platforms and what sort of keywords and terms you should integrate into your listening strategy. Are you listening?

Reddit 100

Reddit Tumblr YouTube Review 100