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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

If you want to create a conversions campaign, you can only optimize for one of your eight configured events. If you created ad sets within conversion campaigns prior to iOS 14 enforcement that were optimized for events that aren’t among your configured eight events, those ad sets will now be paused. Paused Ad Sets.

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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

To make things a bit easier, I’ve split the metrics into four groups based on key characteristics. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore.

Metrics 87
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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

To make things a bit easier, I’ve split the metrics into four groups based on key characteristics. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore.

Metrics 87
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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Link tracking: lets you prove the clicks and possibly conversions on your links so you can report on the ROI of a campaign. The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard. Create mobile-deep links.

URL 100
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How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

Because of the platform’s brevity, he suggested the company start using the pound symbol to group related Tweets together. This was the first-ever use of the hashtag: how do you feel about using # (pound) for groups. Think of hashtags as a way to connect social media content to a specific topic, event, theme or conversation.

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New Facebook Power Editor: A Complete Guide

Jon Loomer

Audiences: This aggregates all of your Custom Audiences, Lookalike Audiences and Saved Audiences. Account Groups. It is found within the new Ads Manager and provides an overview of the performance of your Website Custom Audience and conversion pixels. Website Conversions. Mobile App Installs. Mobile App Engagement.

Facebook 114
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Build blogs and teach conversational marketing and business relationship building techniques. Build conversation maps for your customers using Technorati.com , Google Blogsearch, Summize, and FriendFeed. Improve customer retention?