Twist Image

JULY 18, 2013

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That''s the news you get when you read the Business Insider article, Marissa Mayer''s Biggest Problem With Tumblr, Summed Up In A Single Quote. In short: it''s not about advertising, it''s about marketing.

Advertising 109

Advertising Tumblr Brands Yahoo 109

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. Worse, many don’t really understand what to do once they start.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JULY 15, 2009

After you’re quite certain you’re ready to dig into the social media world and you have formulated a strategy , the latter half of the book will guide you through popular existing tools that can ease your way into social media. How do I craft a corporate strategy for blogging ? How do I make a killer Facebook page?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

MAY 12, 2010

While not all social functionality will make noticeable impact on your SEO efforts, certain ones like blogging can literally become the centerpiece of a successful SEO strategy. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. I look forward to reading more of your blog.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

January 12, 2010 at 1:24 am Social Media Strategy from A to Z » Techipedia | Tamar Weinberg May 30, 2010 at 9:35 am { 7 comments… read them below or add one } David Leonhardt December 8, 2009 at 10:50 am Wow. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. » ????? ?????

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

JANUARY 28, 2010

She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. Tamar is also the author of The New Community Rules (July 2009). Accelerated by MaxCDN Content Delivery Network.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

AUGUST 14, 2009

After leveraging guest posting on a blog to successfully get more followers on Twitter, Stacey found Twitter to be a necessary addition to her social media strategy. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of The New Community Rules (July 2009).

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

MARCH 4, 2010

Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Yes it shows the impact that social media can have on a business, but possibly more important, it shows how social media has changed the advertising and marketing game all together. However, things have changed.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

Also, if one is considering SEO as part of that strategy, they’ll need to blog on their own site. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Membership blogging partially meets our needs for community. Tamar is also the author of The New Community Rules (July 2009).

Social Media 189

Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. Reputation Management.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Think about redoing your Twitter strategy if all you plan on doing is broadcasting. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. If you need help at a bank and speak to the teller but the teller remains silent, is that good business practice? Is that even professional?

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Ignore Social Media Checklists or ‘Top’ Lists It’s nice to be featured in press both online and off, but allowing that to influence your ego or strategy is just silly. It was how I would Twitter, but would not tell someone else how to; that’s up to them and their own strategy for SM. Hope that clarifies.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

JULY 15, 2010

Maybe you’ve set up a blog to advertise your business. Someone made a comment to me that this blogger writes simply to look smarter than others but doesn’t have anything valuable to say — that’s the kind of reputation this type of complex writing actually gives off! Your blog has to be excellent.

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

Writing on social media strategy has still gotten me my share of dance and fashion clothing pitches. My responses are often along the lines of, “Thanks, but my blog covers social media marketing strategy. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Press Release 129

Press Release How To Blogger Radian6 129

Hootsuite

FEBRUARY 3, 2020

Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. These policies are meant to protect a brand from legal risk, and maintain its reputation on social media. Share your company’s social media strategy. Boost your brand’s reputation on social media.

Guidelines 143

Guidelines Social Media Policies How To 143

ProBlogger

MARCH 2, 2014

Are you going to bring in lots of traffic and sell advertising space? All of these are perfectly valid strategies, but you need to be clear about what you’ll be doing right from the start. Perhaps your motivation for blogging is to get your writing out there to the world, or to build up a strong reputation in your field.

Domain Name 55

Domain Name WordPress Hosting Blogger 55

Techipedia: Tamar Weinberg

JANUARY 5, 2010

A Corporate Guide for Social Media (Forbes): Forbes actually gets it when it comes to social media strategy in the workplace. How to Create Measurable Objectives (Altitude Branding): We’ve talked about goals and strategies as it relates to social media marketing, but let’s break them down even further.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

Whilst the biggest contribution of social network traffic comes from StumbleUpon to [link] , I feel more comfortable with Mixx, and therefore thinking of building it into our corporate on-line marketing strategy. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Review 102

Review Digg StumbleUpon Web 2.0 102

Ignite Social Media

FEBRUARY 2, 2023

That same year, Tumblr, Friend, Feed and Justin.tv Lesson 3: Reputation is fragile, so plan for mistakes. We tell many of our clients to do less content when we create a strategy for them. One of my friends said, “Advertising is the price you pay for being boring.” And I’ve written two books on it.

Influencer 85

Influencer Social Media Hubspot Travel 85

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JUNE 3, 2010

I am just working on a social media strategy for my thesis in a German company. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. I’m so glad his account is back up and running! Reply Annika Häuser June 8, 2010 at 10:05 am Thank you for this nice and personal post.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

AUGUST 27, 2008

If you’re late and someone else has already captured the general audience, then it’s best to be focusing on a niche strategy. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. That’ the way we see it from the venture capital investor’s standpoint.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Sprout Social

AUGUST 7, 2018

In the past, Pinterest’s “targeted advertising” list features around 400 interests. Adding hashtags: Like Twitter, Facebook and Tumblr, Pinterest also uses hashtags. Pinterest hasn’t always had an advertising focus. Now, 40% of all Pinterest users are men. Guys like pretty pictures too. The good news?

Brands 108

Brands How To Campaign CPC 108

Techipedia: Tamar Weinberg

MARCH 17, 2010

It’s an imperative part of your job to not only control and monitor your company’s reputation, but to create it to begin with. And there’s no one better to create reputation with than the employees themselves. This reputation will not be forgotten next time they’re looking to use the service you provide.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 9, 2008

It may quite possibly be the right time for users to seek out other opportunities, and it’s time for Digg to rethink its own internal strategies specific to algorithm changes and how stories and users are “rewarded.&# But you still have to build a reputation as a known submitter. I wonder why people still go there.

Digg 100

Digg Sites News API 100

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. 7 Benefits to Engaging in Social Media Marketing (Search Engine People): Jeff Quipp explains why an SMM strategy is important for any business.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Just like search algorithms evolve and require new tatics, so do social media strategies. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. I’m trying to figure out how to make the most of it. Tamar is also the author of The New Community Rules (July 2009).

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

JULY 1, 2010

Their monetization strategy What they have in common Their Blog Age I will be using when they started writing blog posts to calculate their blog age which can be found in their blog archives. Tamar, regarding your feelings that In-Text ads are irritating, I realize that no form of advertising will ever be 100% embraced.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

JANUARY 28, 2010

The main appeal of most things that take off on the internet is that they were made because someone wanted to make them, not because some movie studio is trying to make a few extra dollars by trying to take advantage of cheap advertising. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. As such, it would be foolish not to embrace them.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JANUARY 23, 2008

It builds a momentum impossible through traditional advertising. Develop a strategy that is yours and cannot be challenged. Reply Saporito January 29, 2008 at 12:49 pm I appreciate immersive marketing strategies. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

JULY 8, 2008

To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends. Advertising and marketing currently emphasize selling and helping others sell.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

APRIL 8, 2010

Once you fire up your social media strategy, it doesn’t travel as fast as that silver bullet either. Those mistakes you make when blogging could harm your reputation because search engines do not easily forget, and negative messages can be spread like wildfire thanks to the potential of the Internet. Do you know what that means?

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Now let’s assume one of the bloggers responds with, “I have read your email carefully and it would appear that you have omitted the part where you request my advertising rate card.&# (Yes, forget about organic promotion. You say, “this is merely a story idea as there’s no advertising budget.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MAY 5, 2010

Let’s say you did something along the lines of what I do — social media consulting and strategy. Definitely going to have our new Social Media Intern read this over before revamping our Facebook strategy. Then get fans and followers and advertise to them via facebook status updates and twitter tweets.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MARCH 10, 2010

Link Building : Part of a search engine marketing strategy includes the process of building relevant links to your website. Pay Per Click Marketing : PPC is another search engine marketing strategy that utilizes contextual advertising; based on a search query or the content of a web page, ads will appear. Word travels.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JUNE 16, 2010

in a few months, I’m going to work in redrawing myself and my whole strategy due to my upcoming brand persona and after an agency launching… be sure some of the considerations of the philosophycal stage will be supported in this enlightening questions. Is it really so bad to be sent advertisements that might cater to your needs?

Questions 277

Questions Social Media How To Postrank 277