article thumbnail

10 Ways to Optimize a Paid Search Campaign

BeingOptimist

If yes then you must know about the Paid Search campaign. People are preferring the search engine optimization , Paid search optimization is equally important. . So, considering the several advertisers suppose to make the “OK,” and you can’t make the waste. LinkedIn 0. Pinterest 0.

article thumbnail

Canadian ad spend growing faster than anywhere

Sherrilynne Starkie

per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content.

article thumbnail

The real problem with Google might be Facebook

Convince & Convert

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye. Follow Bob, you’ll be glad you did.

Google 134
article thumbnail

Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

When the social team is in the loop from the beginning, they can plan a social media mix of posts, stories, long or short-form videos and other content that boosts the visibility, creativity and overall impact of a multichannel campaign. Diversify content across platforms while maintaining your campaign identity.

Campaign 139
article thumbnail

The real problem with Google might be Facebook

Convince & Convert

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye. Follow Bob, you’ll be glad you did.

Google 98
article thumbnail

[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Paid Media Advertising Can Kick-start Traffic Generation While the goal should be long-term, high-quality, inexpensive traffic, the process of getting your content listed and ranked can take time. NOTE: Google started placing the ads at the top of the search results pages a few years ago and the click-through rates were amazing.

SEO 239
article thumbnail

How Does The New Generation Experience Brands?

Twist Image

Do they not do searches on Google and see the paid search results? Do they never turn on a television, pick up a magazine, notice a brand embedded in a video game, see an email from a brand that they signed up for? Content became media and that media format would replace the advertising format.

Brands 63