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Canadian ad spend growing faster than anywhere

Sherrilynne Starkie

per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content.

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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Paid Media Advertising Can Kick-start Traffic Generation While the goal should be long-term, high-quality, inexpensive traffic, the process of getting your content listed and ranked can take time. NOTE: Google started placing the ads at the top of the search results pages a few years ago and the click-through rates were amazing.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( Polaris B ).

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Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

You’ll learn the key characteristics that speak desirability to today’s consumer; how to create a truly unique selling proposition that far outshines the competition; the hottest advertising vehicles available today and how to use and leverage them for maximum ROI; when, where and how to market to today’s sales-savvy consumers in ways that they’ll (..)

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Search Engine Marketing PPC Job Opening in Dallas Texas

Bill Hartzer

This position is for a highly analytical and organized individual to help manage daily PPC efforts across multiple search engines. The candidate will be responsible for: - Ensure that paid search campaigns are properly launched and maintained. Follow the production process of new SEM accounts and websites.

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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

Beyond their web site, they can also leverage blogs, social media, video sharing, mobile content, and many other channels. The system of claim 11, wherein using a plurality of search terms to generate search results includes using a plurality of keywords.

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Social Media Weekly Roundup 1/18-1/22

Firebelly

Is Advertising on Facebook Really Effective? By Mia Dand The popularity of advertising on social networks is primarily based on the notion that sites like Facebook have a great deal of data on their users and this information can be exploited to deliver highly targeted ads to its huge user base.