How Facebook Live Will Impact the Near Future of Video Advertising

SocialTimes Facebook

What does Facebook Live mean for the future of video advertising? As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly.

Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

SocialTimes Facebook

Is it an evil plot to pump up advertising spend? Do Facebook’s changes make Google AdWords a more viable advertising spend? To answer that question, we probably need to look at the differences between Facebook ads and Paid Google Search (PPC): Pinpoint targeting: With Facebook ads, you can get extremely specific about the people who see your ads, unlike Google PPC, which based on keywords. Local business: Again, advantage Google.

Trending Sources

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

This is the algorithm that controls what you see in your News Feed when you log into Facebook. Then came the days of wanting to appear at the top of a Google search (either paid or organically).

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The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. Pros and cons of Facebook advertising. Advertising

How To Think About Mobile Advertising

Twist Image

Marketers can say whatever they want about advertising. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Advertising success is classified like this: Was the ad served? There are viewability, deliverability and a host of other issues when it comes to online advertising. You will see ugliness like this: Google Just Admitted More Than Half Of The Ads It Serves Are Never Seen.

Google: The search party is not over

Idaconcpts

[This is a guest post by Zachary Zawarski, a Google Apps Consultant , in response to Fortune Magazine's article Google: The search party is over.]. Copeland states that investors are nervous as to where Google's revenue growth will come from. What are Google's problems you ask?

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

But as more and more brands join Instagram and the feed becomes more competitive, it can be harder to stand out. Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Instagram Feed Ad Formats.

Should you start a Google+ page for your business?

Janet Fouts

A page doesn’t get notifications by email, text or in the Google+ bar, so it’s hard to keep on top of your discussions. The only way to know if your page has new comments is to browse the feed for the page. Unless you’re a big brand with Google Direct Connect you don’t own the page name. Currently few social media management tools offer Google+ support, though Hootsuite will be soon. So why do all the big brands have Google+ pages then?

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. Because, like Google, Facebook gives more weight to something that has been recommended (links, shares) by more than one source.

Is Google becoming evil?

The Way of the Web

Given the high standards Google set for itself with the aims of indexing the world’s information, and the mantra of ‘Don’t Be Evil’, it’s likely we hold it to higher standards than most companies. WTF Google?

Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why

SocialTimes Facebook

Aiming to improve News Feed , Facebook’s recent algorithm update has nothing to do with relevance, reach or relationship settings. The social media giant is cracking down on headlines that distort, mislead or altogether withhold information–in other words, stories that bait readers with sensational headlines and then fail to deliver on their promises will appear less frequently in News Feed. Here’s how it’s done: Make yourself useful: Remember Google’s Panda update?

20 Tips for More Efficient Google Searches

Buzz Marketing for Technology

20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine.

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Interview With a Small Business Owner Crushed by Google

Bill Hartzer

Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. He’s been only for over 10 years, and, in the past several years Google has taken steps through various algorithm changes and other policies, to crush his business online.

Analysis: Revealing the Highest Earning Blogs that Sell Advertising

Viper Chill

Instead, they make a good portion of their income – and in some cases all of their income – through good ol’ advertising. I haven’t accounted for BuySellAds fees because it’s more interesting to see what advertisers are willing to pay directly for a site.

Save Time and Effort With Facebook Saved Audiences

SocialTimes Facebook

Some of the time, your client will have some ideal audiences and demos that you can use, but if not, I suggest digging into their Google Analytics account to find the demos that are interacting with the business.

Amazon Plus Advertising Equals A Danger To Google

Twist Image

This week we discussed: Amazon is going to become a media and advertising beast. They are about to launch a new advertising platform. Watch out Google. and Google eat itself? Google is planning to offer accounts to kids under 13. What doesn''t Google or Amazon know about us? Google Maps is tracking you. Did you know that Twitter is putting content into your feed whether you asked for it, followed the individual, or not ? google.

A Look at the New Twitter Advertising Platform

Kikolani

The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform.

My 3 Words For 2017

Twist Image

With that, the social media space evolved so quickly, that it also became highly monetized by advertising. The monetization has created giant new media companies (take a look at Facebook , Google , Snapchat , etc.). You could have millions of followers, but now, you have to boost, pay and advertise for your online voice to get heard. I need to spend more time in the books and less time skimming the feeds. advertising agency. google. Happy New Year!

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

Advertise. Google. 6 Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application.

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How to Use Facebook Advertising to Grow Your Brand or Business – Mari Smith [SSM023]

Buffer Social

That’s where the power of Facebook Advertising comes into play. We had the great pleasure with speaking to one of the premier experts in Facebook marketing, Mari Smith , about just how important Facebook advertising can be for businesses and how to effectively implement and Ads strategy.

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A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

Buffer Social

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. After speaking with top brands and marketers from around the globe, we’ve discovered a simple 3-step approach to successful social media advertising.

Facebook Under Fire for the Spread of Fake News

SocialTimes Facebook

Google plans to remove certain sites from its search listing “that misrepresent, misstate or conceal information about the publisher, the publisher’s content or the primary purpose” from their ad ecosystem. This change essentially prohibits sites with bad reputations from appearing at the top of Google’s search results. This could raise questions relating to the impartiality of services like Google and Facebook.

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

adamsinger Tweet This Creating a Measurement Plan Adam is part of the education team at Google. You can build it in a Google doc, and you could trend over time your amount of work in certain things, and then tie that to outcomes.

Is Feedburner about to be closed by Google?

The Way of the Web

It’s particularly worrying in some areas, where companies of the size and scale of Google have effectively closed out the market, particularly in terms of RSS syndication with Feedburner and RSS reading with Google Reader. We’ve already seen negative changes to Google Reader forced on users as Google sacrificed it to try and jumpstart Google+. Trust in Google? Blogging rss closing deprecating feedburner google publishing syndication

Micro Persuasion: Become a Knowledge Management Ninja with Google Reader

Buzz Marketing for Technology

Become a Knowledge Management Ninja with Google Reader. However, none matches the power of Google Reader. Some of these may work with RSS readers from Newsgator, Bloglines and others but they are written with Google in mind.). Steve.can we use Google Gears with Google Reader?

Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). Google+.

#SproutChat Recap: Navigating Social Advertising

Sprout Social

While these posts may be sponsored, in order to succeed, they still need to be as eye-catching and interesting as the cute cat photos that bombard your customer’s feeds. Google Analytics is a great place to start.

6 Things Everyone Needs to Know About Google+

Bill Hartzer

Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.” Google+ is Not Another Social Networking Site.

Fetching Friday – Resources Mashup & Google Internship

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Beginner’s Guide to Google AdSense for Publishers – While you won’t find many mind-blowing, “Increase Your AdSense CPC in Minutes!”

Google isn't making us stupid, we are

Engaging Brand

One of the best articles, in my opinion is, " Is Google Making Us Stupid ? We should use Google to get smarter as humans, Google is my favourite company.truly love what they do.but let's not hide behind the increase in available artificial intelligence - as a way of reducing our emotional intelligence. Maybe we are more stupid because we Google everything, maybe Larry Page asserting that he wants to build the. Because we are the food that feeds Google.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen. ” Is Content Marketing The New Advertising? 25-point Web copy checklist: How to write for Google by Success Works. ** 5 STARS.

Facebook Experiments With Real-Time Advertising | Small Business.

Small Business Mavericks

It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. But then Facebook became the popular social network and introduced its own PPC advertising model.

Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts

Pam Moore

They went so far as instructing them how to leverage RSS feeds, do social listening and more to get ideas for new blog content. When they share, click, like and link your friend Google will also fall in love with you and your blog.

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost.

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There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

Seeing the forest from the trees, the smart Facebook advertiser no longer salivates like happy dogs hearing dinging bells. And the first folks to do Facebook advertising were the search PPC (pay-per-click) folks that assumed interests were keywords.

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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

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Fetching Friday – Resources Mashup & The Future of Google Author Rank

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. And you probably see advertisements for Crazy Egg all over the web, but we’ve been over 100,000 customers for years. Is Google Author Rank Coming?

Advertising Your Blog: Go Viral on a Blogger’s Budget

ProBlogger

But now you are thinking about stepping into the league of the the big boys (and girls) and spending some money on advertising your blog to the world. In this article I am going to show you the ins and outs of advertising your blog on a budget. Where to advertise your blog.

How to Really Build Backlinks and Dominate Google

Viper Chill

You are here: ViperChill » SEO » How to Really Build Backlinks and Dominate Google How to Really Build Backlinks and Dominate Google Written by Glen, this post has 160 Comments Without a doubt, the most frequent post request I’ve had on this site is a post about link building. Have you noticed how Wikipedia absolutely dominates Google search results? Google lets you find awesome websites. How to Really Build Backlinks and Dominate Google [.]