Trending Sources

How Facebook Live Will Impact the Near Future of Video Advertising

SocialTimes Facebook

What does Facebook Live mean for the future of video advertising? As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Facebook Live and in-feed video are catalysts in that growth. Study commissioned by Trusted Media Brands.

Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

SocialTimes Facebook

Is it an evil plot to pump up advertising spend? Do Facebook’s changes make Google AdWords a more viable advertising spend? To answer that question, we probably need to look at the differences between Facebook ads and Paid Google Search (PPC): Pinpoint targeting: With Facebook ads, you can get extremely specific about the people who see your ads, unlike Google PPC, which based on keywords. Timing: On Google, your ad is search-related, which means that your potential customer is searching for something specific he or she is ready to buy right now.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

This is the algorithm that controls what you see in your News Feed when you log into Facebook. Then came the days of wanting to appear at the top of a Google search (either paid or organically). This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on. And you would be surprised what I hear. Only.2%

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The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Mobile News Feed.

How To Think About Mobile Advertising

Twist Image

Marketers can say whatever they want about advertising. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Advertising success is classified like this: Was the ad served? There are viewability, deliverability and a host of other issues when it comes to online advertising. You will see ugliness like this: Google Just Admitted More Than Half Of The Ads It Serves Are Never Seen. advertising. facebook advertising. google. mobile advertising. adweek.

10 Things to Consider As You Move to Google+

Spin Sucks

Something interesting is happening with Google+. Yes, you need to have Twitter and Facebook and (now) Google+. We don’t know yet what or if Google will be providing businesses, in terms of data on its customers, so best to collect it yourself now. It will go a lot further than any PR, advertising, or marketing campaign. In this case: A database. Video. Access.

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Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why

SocialTimes Facebook

Aiming to improve News Feed , Facebook’s recent algorithm update has nothing to do with relevance, reach or relationship settings. The social media giant is cracking down on headlines that distort, mislead or altogether withhold information–in other words, stories that bait readers with sensational headlines and then fail to deliver on their promises will appear less frequently in News Feed. If Facebook wants to keep people scrolling, it has to keep improving the quality of News Feed. Here’s how it’s done: Make yourself useful: Remember Google’s Panda update?

Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers

Viper Chill

Some of the biggest news in the blogging world over the last week was without a doubt Google’s announcement that on June 1st, they’re closing Google Reader. Paraphrasing their own words, the usage of Reader is smaller than ever, and Google want to focus on fewer products. According to their public stats, I have 9,542 subscribers in Google Reader.

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Google: The search party is not over

Idaconcpts

[This is a guest post by Zachary Zawarski, a Google Apps Consultant , in response to Fortune Magazine's article Google: The search party is over.]. The author, Michael Copeland, makes several valid points in his article, which was primarily written to explain why Google's stock has significantly trailed the Nasdaq and Apple. What are Google's problems you ask? Digg this!

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I call it the $1,000 Facebook guide partly because I had planned to sell this information as part of a premium product but mostly because I think it will be worth far more than that to any Facebook advertiser. Run Google Ads (No, really!).

Should you start a Google+ page for your business?

Janet Fouts

A page doesn’t get notifications by email, text or in the Google+ bar, so it’s hard to keep on top of your discussions. The only way to know if your page has new comments is to browse the feed for the page. Unless you’re a big brand with Google Direct Connect you don’t own the page name. Currently few social media management tools offer Google+ support, though Hootsuite will be soon. If you can’t grow your network on Google+ easily what’s the point? So why do all the big brands have Google+ pages then? Apply here.

Save Time and Effort With Facebook Saved Audiences

SocialTimes Facebook

Some of the time, your client will have some ideal audiences and demos that you can use, but if not, I suggest digging into their Google Analytics account to find the demos that are interacting with the business. Planning campaigns, hunting down creative, editing the creative to fit social media platforms, planning daily budgets, working on audiences, etc., I say yes. How do you do this?

Interview With a Small Business Owner Crushed by Google

Bill Hartzer

Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. He’s been only for over 10 years, and, in the past several years Google has taken steps through various algorithm changes and other policies, to crush his business online. Bill Hartzer: How long have you been using Google for your business needs? Google Search Engines

Is Google becoming evil?

The Way of the Web

Given the high standards Google set for itself with the aims of indexing the world’s information, and the mantra of ‘Don’t Be Evil’, it’s likely we hold it to higher standards than most companies. After all, if you’re paying $150,000 for Google Analytics Premium, you’d be expecting all information. WTF Google?

20 Tips for More Efficient Google Searches

Buzz Marketing for Technology

20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. If you cant remember any of these operators, you can always use Googles advanced search.

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Analysis: Revealing the Highest Earning Blogs that Sell Advertising

Viper Chill

Instead, they make a good portion of their income – and in some cases all of their income – through good ol’ advertising. They’re the biggest (open) blog advertising network that I’m aware of, though in recent years they have featured more and more sites which aren’t blogs. Here’s another random post title of theirs that I put into Google.

How to Use Facebook Advertising to Grow Your Brand or Business – Mari Smith [SSM023]

Buffer Social

That’s where the power of Facebook Advertising comes into play. We had the great pleasure with speaking to one of the premier experts in Facebook marketing, Mari Smith , about just how important Facebook advertising can be for businesses and how to effectively implement and Ads strategy. How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. Google Play.

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Amazon Plus Advertising Equals A Danger To Google

Twist Image

This week we discussed: Amazon is going to become a media and advertising beast. They are about to launch a new advertising platform. Watch out Google. and Google eat itself? Google is planning to offer accounts to kids under 13. What doesn''t Google or Amazon know about us? Google Maps is tracking you. Did you know that Twitter is putting content into your feed whether you asked for it, followed the individual, or not ? google. google maps. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 morning show.

A Look at the New Twitter Advertising Platform

Kikolani

The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. What do you think about the new ability to advertise with Twitter, and if given the opportunity (and budget) would you?

PR Pros Must Embrace the PESO Model

Spin Sucks

On the contrary, paid media for a PR program is social media advertising, sponsored content and email marketing. And Google links to you on the first page of results because it also sees you as an expert. While the algorithm at Facebook keeps changing so only those who pay get their content to show up in the news feeds of their followers, you don’t want to ignore your page.

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6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

Advertise. Google. 6 Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Feed Sifter is an almost painfully simple RSS filter that filters in by keyword. google.

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My 3 Words For 2017

Twist Image

With that, the social media space evolved so quickly, that it also became highly monetized by advertising. The monetization has created giant new media companies (take a look at Facebook , Google , Snapchat , etc.). You could have millions of followers, but now, you have to boost, pay and advertise for your online voice to get heard. I need to spend more time in the books and less time skimming the feeds. advertising agency. google. Tags: advertising. Happy New Year! Welcome to 2017. What's your plan? aren't you? Maybe I'm just projecting).

Facebook Under Fire for the Spread of Fake News

SocialTimes Facebook

Google plans to remove certain sites from its search listing “that misrepresent, misstate or conceal information about the publisher, the publisher’s content or the primary purpose” from their ad ecosystem. This change essentially prohibits sites with bad reputations from appearing at the top of Google’s search results. This could raise questions relating to the impartiality of services like Google and Facebook. Facebook Google advertising Algorithms Engagement fake news Gizmodo Marketing News News Feed Publishers Snopes The Atlantic

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33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen. Interestingly, she also notes that “Search, email, blogging, digital PR, and even (brace yourself) advertising have, and will continue to have a place at the table as content marketing grows in importance,” or in other words, that web presence optimization will get more attention.

#SproutChat Recap: Navigating Social Advertising

Sprout Social

While these posts may be sponsored, in order to succeed, they still need to be as eye-catching and interesting as the cute cat photos that bombard your customer’s feeds. There are many avenues to go down when considering which channels and types of social media advertising will resonate the most with the audience you’re trying to target. Remember That Content Matters.

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

adamsinger Tweet This Creating a Measurement Plan Adam is part of the education team at Google. You can build it in a Google doc, and you could trend over time your amount of work in certain things, and then tie that to outcomes. So some of the big advertising holding companies are putting money upfront to gain access to better inventory and insights. ” See you next week!

Is Feedburner about to be closed by Google?

The Way of the Web

It’s particularly worrying in some areas, where companies of the size and scale of Google have effectively closed out the market, particularly in terms of RSS syndication with Feedburner and RSS reading with Google Reader. We’ve already seen negative changes to Google Reader forced on users as Google sacrificed it to try and jumpstart Google+. Trust in Google? I don’t subscribe to the fact that Google as a business has to act like a benevolent figure to the internet by providing free services indefinitely at a cost to their business.

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. You’ll never ever hear from me that advertising is a replacement for your content.

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Micro Persuasion: Become a Knowledge Management Ninja with Google Reader

Buzz Marketing for Technology

Become a Knowledge Management Ninja with Google Reader. However, none matches the power of Google Reader. Some of these may work with RSS readers from Newsgator, Bloglines and others but they are written with Google in mind.). The Core Philosophy: Google Reader is a database and a feed reader. Continually add tons of feeds in organized, methodical way.

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. You’ll never ever hear from me that advertising is a replacement for your content.

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6 Things Everyone Needs to Know About Google+

Bill Hartzer

Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.” ” Then I slowly shake my head, take a deep breath, and reveal what Google isn’t telling you about the significance of their social push.

Google isn't making us stupid, we are

Engaging Brand

One of the best articles, in my opinion is, " Is Google Making Us Stupid ? We should use Google to get smarter as humans, Google is my favourite company.truly love what they do.but let's not hide behind the increase in available artificial intelligence - as a way of reducing our emotional intelligence. Maybe we are more stupid because we Google everything, maybe Larry Page asserting that he wants to build the. Because we are the food that feeds Google. Much is written on how the internet is changing the way we live and think. But this is how I feel.

Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). Google+. Twitter. Tumblr. and… Apple?! Any social media updates that we missed?

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Fetching Friday – Resources Mashup & Google Internship

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Seven Ways Writers Can Build Online Authority with Google+ – In the scheme of Author Rank, your Google+ profile is going to be your verifiable identity, and there are several factors that influence your reputation. The Resources Mashup.

There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

Seeing the forest from the trees, the smart Facebook advertiser no longer salivates like happy dogs hearing dinging bells. And the first folks to do Facebook advertising were the search PPC (pay-per-click) folks that assumed interests were keywords. Some people even pretended to build software that mapped Google keywords to Facebook interests. Of course, that didn’t work.

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Facebook Experiments With Real-Time Advertising | Small Business.

Small Business Mavericks

It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. But then Facebook became the popular social network and introduced its own PPC advertising model. The latest test run by Facebook is for real-time advertising. About Us What’s a Maverick? Will it win out?

Advertising Your Blog: Go Viral on a Blogger’s Budget

ProBlogger

But now you are thinking about stepping into the league of the the big boys (and girls) and spending some money on advertising your blog to the world. In this article I am going to show you the ins and outs of advertising your blog on a budget. Why you should start spending money on blog advertising. With a bit of advertising you can totally bypass those annoying months.

Podcast: A Behind-the-Scenes Look at a Popular PR Show

Spin Sucks

Then, he invited me to Rizzoma , the Google Wave reiteration. (I The FTC, disclosure, and native advertising . Related Stories Seven Podcasts to Add to Your iTunes Feed Feature Content that Answers Questions for Better SEO The Art of Persuasion, or PR, Cannot Be Automated. By Gini Dietrich. And I was more than happy to help. The FIR Format. Welcome (recorded). News That Fits.

Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts

Pam Moore

They went so far as instructing them how to leverage RSS feeds, do social listening and more to get ideas for new blog content. When they share, click, like and link your friend Google will also fall in love with you and your blog. The days of slamming out content that looks, smells and feels like what everyone else is writing are over and done. Content marketing is no different.

13 Ways for Bloggers to Make Money with Advertising

ProBlogger

Recently, I posted my “How bloggers make money MindMap&# on Google+. I’ve had a few people ask for clarification around the Advertising section, and what all the options there mean. As a result, Google frowns on these and you could be risking your own search rankings by doing it. If you operate in a niche where people are buying and selling products or there are jobs that people want to advertise this can be a nice source of income. Newsletter advertising. Some advertisers love to have their brand included in emails that you send to readers.